Big Data

What is Big Data?

Big Data is the ocean of information we swim in every day – vast zetabytes of data flowing from our computers, mobile devices, and machine sensors. With the right Big Data tools, your organization can store, manage, and analyze this data – and gain valuable insights that were previously unimaginable. Big Data technologies such as in-memory data management, analytics, artificial intelligence (AI), and machine learning can help you transform decision making and your business.

The Human Face of Big Data

The Human Face of Big Data, an award-winning documentary, explores how real-time Big Data visualization tools are helping the world address some of humanity’s biggest challenges – including pollution, world hunger, and illness.

Go beyond the hype of new technologies

Discover how technologies, like AI, blockchain, and IoT, work and how they can help your business take advantage of Big Data, explained in a way you can actually understand.

Becoming an insight-driven business

In this guide for mid-sized businesses, discover how you can extract more value from your data with the right tools, advanced pull-style analytics, and integrated data from consistent sources.

Read the Forrester report

Data and analytics in digital transformation

Explore the link between data analytics and digital transformation, cross-industry examples of companies using them to grow revenue, as well as common road blocks and solutions.

Read the IDC Q&A

Busting data management myths

What are the biggest challenges faced by organizations with complex data environments? Find out – and get insight into misconceptions about managing Big Data – in our Big Data Bluffing Game.

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See what our customers are saying

Nissan

Big Data is giving Nissan better customer insights. The result? Better services, more satisfied customers, and cost savings they can use to expand into other areas.

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Reuters

With SAP HANA database, Reuters crunched 100 million survey results in near-real time to deliver fast, accurate information about the U.S. 2016 presidential election.

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Glu Mobile

Learn how this mobile gaming company used Big Data technology for a cost-effective, high-performing solution that gives rich insights into the player experience.

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Discover deeper insights in data lakes

Explore how companies across diverse industries are tapping into massive repositories of data known as data lakes. Using Big Data analytics and machine learning techniques, they are finding valuable insights and correlations that reveal advanced strategies – and even new business models.

Read the feature article

Bring order to data chaos

Are you spending too much time managing data rather than using it? Overcome the challenges of being “data-driven” with this set of strategies, which includes automatically sourcing and combining all data types in real time.

Read the report

Explore Big Data solutions from SAP

Easily manage your diverse data landscape – across data warehouses, data lakes, and databases – with our on-premise and Big Data cloud solutions.