Episode 103: 2025 Trends for the CPG Industry with SAP's Maria Morais

The consumer goods industry is undergoing a seismic shift driven by AI and digital technologies. Joined by our own Maria Morais, we unpack key trends for 2025, including subscription-based models powered by AI customization, experience-driven commerce blending digital and physical retail, dynamic pricing enabled by real-time analytics, and hyper-personalization. Also, sustainability takes center stage as brands embrace ethical supply chains and transparency.