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Deliver personalized commerce everywhere

Turn every customer engagement into a personal, shoppable moment by delivering relevant, omnichannel e-commerce experiences.

Prepare your business for the future by delivering “commerce everywhere”

Compete in a changing market with an e-commerce platform built to deliver agility for your business and great experiences for your customers.

Gain agility to build what you need at speed

Innovate at the speed of your customer and set yourself apart from the competition on a feature-rich and highly extensible commerce platform.

Deliver personalized experiences that matter

Boost customer engagement and conversions by creating rich, cross-channel e-commerce experiences through a headless commerce, API-first approach.

Get a complete understanding of your customers

Gain a 360-degree view of customers across commerce, marketing, sales, service, and the back office, and let shoppers define their own journey with your brand.

Discover the true value of e-commerce solutions from SAP

Drive more revenue, higher ROI, and faster time to value

A Forrester Total Economic Impact study found that, over a three-year period, a large composite organization using e-commerce solutions from SAP saw an increase of 269% in ROI and 14% in total revenue, while improving time to market by 70%.

Create market-defining e-commerce experiences

Grow without limits through continuous innovation

Win your market by delivering great commerce experiences on a platform built to support any enterprise business model. Benefit from integrated product catalog management, cross-channel personalization, and support for intricate B2B scenarios.

Couple shopping at an automotive dealership
  • Automotive
  • Consumer Products
  • Fashion
  • Retail
  • Travel
  • Automotive
  • Consumer Products
  • Fashion
  • Retail
  • Travel

Unlock a single point of access for your brand

Exceed customer expectations, while capitalizing on future revenue opportunities beyond the showroom floor, with SAP Customer Experience solutions for the automotive industry.

Consumer Products

Rethink customer engagement and grow your market share

Deliver personalized and trusted experiences to your customers and consumers across all routes to market, including modern retail, independent stores, distributors, and direct-to-consumer sales.


Innovate through digital to transform the fashion experience

Implement a digital-first strategy in your retail fashion business to empower in-store style advisors and digital marketing teams with access to a centralized view of customers.


Deliver shopping experiences customers can’t resist

Create engaging browsing and buying experiences that unify the online and in-store experience.


Improve every step of your customers’ journey

Create new business models, contactless guest touch points, and better traveler engagement for your travel organization with SAP Customer Experience solutions.

Want to learn more?

Subscribe to e-commerce news you can use

Sign up for our SAP Commerce Cloud News e-mail for the latest on our product road map, enablement, training, and support, delivered every month – right to your inbox.

Watch the Customer Confidential Webcast series

Check out our fun and informative e-commerce Webcast series featuring SAP experts in conversation with thought leaders and subject-matter experts across industries.

Explore the future of e-commerce in our blogs

Dive into a deep pool of knowledge and wisdom in our blog hub to learn key trends,
best practices, and core capabilities driving success for today’s online sellers.

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