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As a long time user of SAP technology, Globus turned to SAP to help enhance its customer loyalty program. Not only did SAP bring proven expertise in CRM especially for retail but it also offered a hybrid integration solution that provided the power and stability as well as the flexibility needed to quickly innovate new services and offerings.
Building a powerful yet flexible loyalty management system
As one of Germany’s most popular shopping destinations, Globus SB Warenhaus Holding GmbH & Co. KG knows that customer experience in the retail grocery segment often makes the difference between good and great. To keep customers coming back, the German Globus hypermarkets offer the customer loyalty program “Mein Globus” (My Globus). But an outdated CRM system made it difficult to improve and enhance the program. To unify customer data, better leverage insight, and innovate new ways to improve the customer experience Globus turned to SAP.
Our new customer loyalty management solution from SAP lets us tailor offers to our most valuable customers. We have the insight and flexibility to quickly innovate ever better shopping experiences.
Director of IT Innovation and Development,
Globus SB Warenhaus Holding GmbH & Co. KG