- Consolidate all relevant, first-party customer data across the enterprise and build enriched customer profiles
- Perform audience discovery, targeting, and segmentation accurately at high speeds with multichannel marketing solutions
- Gain deeper insights with machine learning to identify the best audiences and experiences for individual customers
Treat marketing as a trusted source of business
Orchestrate personalized customer engagements across your organization with permissions and consent to drive revenue and growth.
Personalize customer experiences across your business
Gain insight from a single view of your customers and deliver personalized experiences across the entire customer journey.
Build customer trust to develop ongoing relationships
Deliver the experiences that customers expect by recognizing them during engagements and practicing consent-based marketing practices.
- Identify and progressively enrich customer profiles, while building relationships
- Ensure that all marketing engagements comply with consent and permissions for each individual customer
- Gain a competitive advantage by being a good steward of your customers' data, while protecting your business
Optimize marketing to drive revenue
Gain visibility and control of the entire closed-loop marketing process, and make data-driven decisions to increase marketing ROI.
- Understand the performance of all marketing activities in one single view
- Gain insights into what is driving business growth and what is not
- Measure the incremental impact of all marketing activities with machine learning analysis
- Test and optimize your marketing strategy with predictive simulation
Drive demand and growth for B2B marketers
Empower marketers to successfully generate demand, increase lead conversions, and, ultimately, drive more sales.
- Gain a holistic view of your contacts and accounts by capturing data across the entire enterprise
- Identify and target customers with account-based marketing across touchpoints with timely and personalized engagements
- Generate and nurture your high-quality leads from conversion all the way to revenue
- Enable marketers to collaborate more effectively between internal teams, and close the gap between marketing and sales
Training and Certification
Achieve your strategic goals with the right knowledge and experience.
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Boost expertise
Develop the knowledge and skills you need with professional courses and certifications offered at our training office, your own location, or online.
Empower your team
Use Learning Journeys to ramp up quickly with role-based training from SAP for every member of your team.
Access on-demand resources
Get unlimited access to comprehensive training content enhanced by social learning and peer collaboration with SAP Learning Hub.
Get started with SAP Marketing Cloud
Expert Services
Transform your business faster with help from SAP Digital Business Services.
Partner Ecosystem
Related Product
Take SAP Marketing Cloud even further with closed-loop marketing from the SAP Customer Attribution solution to understand the incremental impact of your marketing efforts.