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Transform business across people, processes, platforms, and applications for a reimagined media experience.

Explore the impact of the COVID-19 pandemic on media

By 2022, most global revenue in media will come from digital revenue

We believe that technology will continue enabling content creation, content consumption, and monetization, as well as targeted audience engagement and exceptional customer experiences.

See how customers are succeeding with SAP

Get the facts

83 %

of the media companies in the Forbes Global 2000 are SAP customers.

Forbes Global 2000 List

74 %

of radio and TV broadcasting content worldwide is produced by SAP customers.

Forbes Global 2000 List

90 %

of the printers and publishers in the Forbes Global 2000 are SAP customers.

Forbes Global 2000 List

Solve your specific media business needs

Optimize experiences with intelligent technologies

Increase transparency of end-to-end processes and leverage real-world awareness that includes consumers, talent, and B2B partners to be more innovative.

Unlock business value with digital technology

Transform your entire approach to content delivery by connecting innovative technologies with integrated business solutions to create an intelligent enterprise.

Find media software tailored to your needs

Entice your audience with highly relevant offers by analyzing business intelligence and boardroom insights in real time.

SAP Marketing Cloud

Break through the noise by understanding the past, present, and probable future actions of your customers. Create a more comprehensive view of your audience so you can provide relevant contextual experiences throughout their journeys.

SAP Digital Boardroom

Empower your C-suite with a board portal that includes real-time business intelligence and ad hoc analysis. This next-generation board portal leverages data from SAP S/4HANA and other applications to provide a single source of truth for your company.

Transform your business with SAP Services and Support

Evolve your business with services and support from SAP – your trusted adviser for digital transformation strategy and execution.

Simplify and accelerate your digital transformation

Support critical business processes on your path to innovation and digital transformation with holistic, end-to-end services that reflect over 40 years of knowledge, experience, and innovation.

Transform your business with unparalleled service support

Close the gap between your digital transformation strategy and execution with innovation discovery, digital strategy, and business transformation services from a trusted adviser that knows SAP software best.

Create a consumer-centric, personalized content experience

Transform media with SAP S/4HANA

Learn how media companies across multiple segments are using intelligent technology to reach and serve their stakeholders.

Reimagine the future of media

Build a media streaming empire that can survive almost anything by understanding what you own, controlling production costs, and investing in real-time analytics.

Get the latest news and trends from experts

Michael Brenner
Marketing Insider Group

Why your IT architecture may need a rethink

Making the transition to a new IT platform can deliver more agility to your media business and support new business models, like direct-to-consumer marketing.

Communities and Events

Join the SAP for Media Community

Read thought leadership pieces, interact with stakeholders, and find out how other SAP customers are using the latest digital offerings to streamline and optimize their media operations. This interactive community can help you get the most out of your media enterprise software solutions.

Manage your media business enterprise-wide

Explore our comprehensive solutions for all business processes across all industries to find the solutions you need to build a connected business.

Human Resources

Simplify HR processes and engage your workforce to drive better business results, empower your workforce, and develop your talent.


Bring together financial processes with automated, real-time analytics, and translate them into forward-looking business insight across the entire organization.

Procurement and Networks

Streamline procurement processes across your organization, driving compliance and control while cutting costs and risks.


Take advantage of in-depth data analysis, predictions, and processing of complex events, and combine data from a variety of sources into one, integrated platform.

Database and Data Management

Leverage business applications that use the latest technology advancements – including the SAP HANA platform, cloud, mobile, and more.

Application Development and Integration

Deploy high-velocity, intelligent edge applications using business and technology services.

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