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Customer Stories

Find out how customers are using SAP products, services, and technology

SAP has more than 437,000 customers in 190 countries. Search for stories and videos by industry, solution, region, topic, or business size to find out how companies like yours are using our software and technology.

Customer First

Let us help you maximize value from SAP solutions

Learn how our Customer First approach provides a proactive and structured customer engagement experience that focuses on successful business outcomes. 

Influence and Adopt

Get connected and influence SAP software development

SAP offers several programs that help customers influence our products – and quickly adopt them. These include the SAP Customer Engagement Initiative, SAP Beta Testing, the SAP Early Adopter Care program, and the SAP Customer Connection program. 

SAP User Groups

Connect with other users – and SAP

In SAP user groups, you can exchange information, experiences, and ideas with other SAP users – and provide SAP with software user feedback. These independent, not-for-profit groups are designed to facilitate and encourage customer involvement. 

SAP Experience Centers

Collaborate with us around the globe

Our SAP Experience Center locations offer a unique environment for customers and prospects to build a long-term business strategy through a collaborative partnership with SAP.

SAP Global Mindfulness Practice

Build mindfulness into your organizational culture

Deliver mindfulness programs that make a positive social and economic impact while improving people’s lives with SAP Global Mindfulness Practice.

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