Easily integrate Salesforce CRM data with SAP Customer Data Platform

The ECENTA CRM Connector integrates customer and contact data between Salesforce CRM and SAP Customer Data Platform. The integration is bi-directional and supports real-time events.

Overview

Get a unified view of your customer data

Obtain a single unified view of customer data across the entire enterprise. Integrate multiple data sources or systems (in addition to Salesforce CRM) to unify siloed customer data to create a single enterprise profile view.

Easily integrate with Salesforce CRM

Salesforce CRM is a popular solution used by many companies. Connect Salesforce CRM without any coding or middleware involved. Start syncing your customer data within minutes and leverage SAP Customer Data Platform to orchestrate your customer journeys across your sales and service channels right away.

Get to know your customers and respect their privacy

With SAP Customer Data Platform, it is not just about collecting customer data and getting a unified view of the same. It is also about respecting their data privacy and ensuring that the customer's consent on use of the information is respected.

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Details

Solution type

APIs and Technical Components

Industry

Retail, Wholesale Distribution, Telecommunications, Sports and Entertainment

Compatibility

Works with

This product is compatible with or enhances the functionality of these SAP solutions but doesn't require them.

SAP Customer Data Platform

Features

Support marketing use cases in Salesforce

Create look-alike audiences for retargeting: Marketers can receive a new audience from CDP that can be used for retargeting campaigns. Lead generation: Sales can receive Marketing qualified leads from SAP Customer Data Platform.

Support marketing use cases in Salesforce
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Ingest customer data from Salesforce CRM

Ingest account/contact profile data and activity data such as sales leads, opportunities, orders, and service tickets (cases) from Salesforce CRM in batch or in real-time.

Ingest customer data from Salesforce CRM
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Enrich customer profiles in Salesforce CRM

Enrich customer profiles by activating audiences to update account/contact profiles in Salesforce CRM. This will ensure that customer data is kept up-to-date so that sales and service teams have the most accurate information.

Enrich customer profiles in Salesforce CRM
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Plans and pricing

All plans include:

Documentation associated with setting up the Salesforce ConnectorProfessional services to get the Salesforce Connector as developed, up and running in a customer environmentNew improvements to the connector will be delivered when available to active customers

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Technical Information

Solution type APIs and Technical Components
Category Customer Data
Industry Retail, Wholesale Distribution, Telecommunications, Sports and Entertainment
Works with

SAP Customer Data Platform

Resources

Data ingestion with Salesforce CRM

Real-time data synchronization with Salesforce CRM

Educate yourself on which type of CDP is right for you?

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