Easily integrate Salesforce CRM data with SAP Customer Data Platform
The ECENTA CRM Connector integrates customer and contact data between Salesforce CRM and SAP Customer Data Platform. The integration is bi-directional and supports real-time events.
Overview
Get a unified view of your customer data
Obtain a single unified view of customer data across the entire enterprise. Integrate multiple data sources or systems (in addition to Salesforce CRM) to unify siloed customer data to create a single enterprise profile view.
Easily integrate with Salesforce CRM
Salesforce CRM is a popular solution used by many companies. Connect Salesforce CRM without any coding or middleware involved. Start syncing your customer data within minutes and leverage SAP Customer Data Platform to orchestrate your customer journeys across your sales and service channels right away.
Get to know your customers and respect their privacy
With SAP Customer Data Platform, it is not just about collecting customer data and getting a unified view of the same. It is also about respecting their data privacy and ensuring that the customer's consent on use of the information is respected.
Details
Solution type
APIs and Technical Components
Industry
Retail, Wholesale Distribution, Telecommunications, Sports and Entertainment
Compatibility
Works with
SAP Customer Data Platform
Features
Support marketing use cases in Salesforce
Create look-alike audiences for retargeting: Marketers can receive a new audience from CDP that can be used for retargeting campaigns. Lead generation: Sales can receive Marketing qualified leads from SAP Customer Data Platform.

Ingest customer data from Salesforce CRM
Ingest account/contact profile data and activity data such as sales leads, opportunities, orders, and service tickets (cases) from Salesforce CRM in batch or in real-time.

Enrich customer profiles in Salesforce CRM
Enrich customer profiles by activating audiences to update account/contact profiles in Salesforce CRM. This will ensure that customer data is kept up-to-date so that sales and service teams have the most accurate information.

Plans and pricing
All plans include:
Basic
The basic connector supports bi-directional creation and update of Accounts and Contacts from SAP CDP into Salesforce CRM
The basic connector also supports bi-directional integration of service ticket (Case) data with Salesforce Service Cloud
Price unavailable in this regionThe basic connector supports bi-directional creation and update of Accounts and Contacts from SAP CDP into Salesforce CRM
The basic connector also supports bi-directional integration of service ticket (Case) data with Salesforce Service Cloud
Advanced
Basic edition and additional scoping to enhance the connector to meet custom requirements
Price upon requestBasic edition and additional scoping to enhance the connector to meet custom requirements
Customer reviews
Technical Information
| Solution type | APIs and Technical Components |
| Category | Customer Data |
| Industry | Retail, Wholesale Distribution, Telecommunications, Sports and Entertainment |
| Works with |
SAP Customer Data Platform |
The following information is provided by the publisher and applies to the latest app version available on the SAP Store. SAP does not control these policies and procedures; the publisher is solely responsible for the accuracy of the provided information.
| Deployment |
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| Operations |
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The following information is provided by the publisher and applies to the latest app version available on the SAP Store. SAP does not control these policies and procedures; the publisher is solely responsible for the accuracy of the provided information.
| Security |
Encrypted communication channels This product employs encryption to secure all communication channels. |
| Privacy policy |
SAP's privacy policy is not applicable to the use of this app. Please refer to the privacy policy provided by this app's partner. |
Resources
Data ingestion with Salesforce CRM
Real-time data synchronization with Salesforce CRM
Educate yourself on which type of CDP is right for you?
Still wondering what a CDP is? This article is for you
Publisher
VASS America Inc. d/b/a ECENTA America
VASS is a global digital transformation company driving innovation by combining talent, knowledge, and technology. Our 4,900 experts in 26 countries partner with clients worldwide to deliver leading digital solutions, shaping the future across banking, manufacturing, retail, insurance, public services, and more.

