Vorteile einer einheitlichen Commerce-Lösung

New Era Cap

See how New Era implemented SAP Commerce Cloud to give B2B and B2C customers a responsive and easy-to-use omnichannel experience.

Office Depot

Find out how Office Depot implemented SAP Commerce Cloud for its B2B customers to pace online orders and modernize its e-commerce platform.

Maxim Integrated

Find out how Maxim uses SAP C/4HANA to up-sell and cross-sell solutions to its expanding customer base through a global digital store.

The Shilla Duty Free

Discover how The Shilla Duty Free lowered its total cost of ownership and launched an extensible platform to execute its ambitious digital strategy.

Maui Jim

See why Maui Jim chose SAP Customer Experience Services for its deep solution knowledge and ability to drive a long-term digital strategy.

E-commerce alert!

How non-functional requirements impact the user experience.

The best examples of artificial intelligence in e-commerce

B2B: Top 10 e-commerce capabilities to drive the most online success

Why Explainable AI (XAI) is the future of marketing and e-commerce

How China’s e-commerce law will affect retailers, sellers, and consumers

A quick list: The pros and cons of running headless commerce platforms

E-commerce continues to boom: Digital commerce trends for 2019

“Alexa, what will be your impact on e-commerce?”

How to ease the pain of taking your e-commerce platform live

Omnichannel: How retailers can craft a seamless customer experience

IoT adoption in consumer products: The intelligent sensor grid for digital commerce

The four drivers of B2B e-commerce ROI

B2B e-commerce and user experience: Stealing smart from B2C

Get the A to Z on how to create amazing experiences

Create meaningful customer experiences built on trust with ideas, strategies, techniques, and tips.

Meet customer expectations in an evolving world

Discover what it means to “platform your business” from platform pioneer Christian Agger, Head of Digital and Business Transformation at Satair.

How content excellence made Victorinox win in digital commerce

See how mastering data and content gives Victorinox the “cutting edge” in delivering great customer experiences.

Ecommerce Foundation research: Key trends in e-commerce

Explore real-world examples of businesses driving more sales by placing customers at the center of the shopping experience.

Build customer relationships to drive revenue

Learn three steps that best-run brands can take to build better customer relationships.

Creating great customer experiences

See how Pentland Brands delivers great customer experiences by adopting a customer-centric digital strategy.

Three keys to digital transformation success

Discover how SAP Customer Experience solutions help Maxim Integrated drive world-class digital experiences with first-party data.

Grow B2B and B2C e-commerce with your own marketplace

Join Jess Iandiorio, CMO of Mirakl, as she uncovers the opportunities that online marketplaces offer.

Forrester: Engaging the digitally empowered buyer

See why digital transformation continues to shape B2B and B2C buying behavior, and how a winning digital experience drives growth, converts sales, and improves client satisfaction.

Create amazing in-store and online experiences

Learn about the future of commerce as we explore cross-channel strategies for grocery retailers and direct-to-consumer tactics for B2C and B2B companies.

How to revolutionize m-commerce

Learn how to build intuitive mobile UX that customers love.

Omnichannel commerce

Learn how to leverage core digital commerce capabilities to engage and transact with your customers across all channels.

Context-driven services

Enable real-time intelligent segmentation, personalization, remarketing, and merchandising for a context-driven customer experience.

Product content management

Present the right products to the right customers at the right time with engaging details that drive conversions.

Experience management

Design and manage a highly personalized commerce experience that drives conversion.

Order management

Deliver a true omnichannel buying experience by enabling customers to fulfill orders and make returns anywhere, anytime.

Reasons why executives choose SAP Commerce Cloud

Executive Brief

See why market leaders choose this single platform for delivering consistent, personalized digital commerce experiences.

Read the executive brief

Analyst Report

The Forrester Wave: B2B Commerce Suites, Q3 2018

Learn why SAP has been recognized as a leader in The Forrester Wave: B2B Commerce Suites, Q3 2018 report.

Report lesen

Analyst Report

The Forrester Wave: B2C Commerce Suites, Q3 2018

Find out why SAP has been recognized as a leader in The Forrester Wave: B2C Commerce Suites, Q3 2018 report.

Report lesen

Research Report

Forrester: The total economic impact of SAP Commerce Cloud

Learn about the potential ROI that enterprises can realize by deploying SAP Commerce Cloud for B2B.

Read the Forrester report

Research Reports

The state of e-commerce in the Americas

Discover the e-commerce trends that dominated 2018 in the United States, Brazil, Latin America, and around the globe.

Read the reports

SAP – your best travel industry partner

See how SAP C/4HANA solutions can help transform the modern travel experience from before the journey begins until after it’s over.

SAP – your best consumer product GTM partner

Learn how SAP C/4HANA solutions can help you synchronize activities across your modern trade and direct-to-consumer efforts.

The digital disruptor toolkit

Take a brief “digital disruptor” assessment test, learn how to build great direct-to-consumer (D2C) channels, and see how Levi Strauss is reinventing its business model for the D2C era.

The experience economy is here

See how SAP can help manufacturers’ e-commerce initiatives thrive in this new age of industrial consumerism.

Experience economy success guide for wholesale

Learn how leading wholesale distributors are winning in today’s global, always-open marketplace, where customers and prospects demand superior end-to-end experiences.