SAP Business Unleashed promo video

Virtual event | On demand

SAP Business Unleashed

Watch the event replay to discover how our new SAP Business Suite combines AI, data, and applications like never before to unleash your full potential.
Christian Klein, the keynote speaker speaking at SAP Business Unleashed
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Stay unstoppable with SAP Business Suite  

The live broadcast is over, but watch the event on demand to:

  • Learn how to integrate and optimize every part of your business

  • Dive into breakthrough strategies that harmonize your own and third-party data

  • Explore how Joule, our copilot, deploys AI agents across your organization

Watch the event replay

Explore highlights from SAP Business Unleashed 2025

Hear directly from CEO Christian Klein and other experts and get an exclusive look at the new SAP Business Data Cloud.

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Unleash your full potential

Overview

Explore the future of enterprise management, where AI, data, and applications come together like never before.

 

Speaker: Christian Klein, SAP

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The future of enterprise management

Analyst story

Learn about the opportunities found in a connected suite with connected data.

 

Speaker: Mickey North Rizza, IDC

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SAP Business Suite

Demo

Get an overview and live demo of our new SAP Business Suite.

 

Speakers: Muhammad Alam and Orla Cullen, SAP

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Databricks’ partnership with SAP Business Suite

Overview

Hear how SAP and Databricks are joining forces to serve the data needs of every organization.

 

Speakers: Muhammad Alam, SAP and Ali Ghodsi, Databricks

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Henkel

Customer story

Learn how Henkel is revolutionizing data strategies to drive AI-powered insights and smarter decision-making.

 

Speakers: Markus Hartmann and Dimitri Lerner, Henkel

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Bringing AI breakthroughs to action

Demo

Watch how SAP Business AI and Joule solve complex business tasks with agentic AI.

 

Speakers: Muhammad Alam, Philipp Herzig and Sarah Bürkle, SAP

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Bosch

Customer story

Explore how Bosch’s ongoing AI investments with SAP are optimizing the way they work.

 

Speaker: Florian Haustein, Bosch

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Accenture

Customer story

Hear how Accenture is leveraging SAP solutions to drive innovation, enhance efficiency, and create value.

 

Speaker: Karthik Narain, Accenture

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Unleash your full potential with SAP Business Data Cloud

See how our breakthrough SAP Business Data Cloud helps you connect everything and achieve anything. Plus, discover how Joule Agents maximize productivity with AI.

Explore SAP Business Data Cloud
Learn more about Joule Agents
Attend SAP Business Unleashed Innovation Days in your country

We are delighted to offer you both in-person and virtual events, which include inspiring expert discussions, success stories from our customers, and live demonstrations. Whether you are new to SAP and not leveraging our software yet, or are already an SAP customer, these events aim to help you to understand how connecting Processes, Data and AI can make your organization unstoppable!

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