Satair: Creating a More Sustainable Future Using Rich Digital Commerce and Marketplace Functionality
Learn how using SAP Commerce Cloud and SAP Commerce Marketplace Management by Mirakl helped Satair to transform the B2B buying of aviation spare parts from an ordering process to a consumer-grade customer experience. Dokument herunterladenPUBLIC
Picture Credit | Satair, Copenhagen, Denmark. Used with permission.
Satair is a leading global provider of innovative aftermarket services and solutions for the
civil aerospace sector. The company supports the complete lifecycle of the aircraft with
an integrated portfolio of flexible offerings, including parts and tools distribution, battery
maintenance services, and inventory, logistics, and outsourcing solutions.
Committed to working with aviation industry partners to build a more sustainable future,
Satair needed to digitalize traditional sales and ordering processes. Holding more than
one million part numbers in stock, the company also sought to expand its e-commerce
offering without tying up additional working capital. And to offer more value, Satair wanted
to empower customers to sell their surplus inventory and distribute more used parts.
To achieve these aims and with speed of execution also critical, Satair implemented
modern e-commerce and marketplace solutions in the cloud.
Satair: Creating a More Sustainable
Future Using Rich Digital Commerce
and Marketplace Functionality
Picture Credit | Satair, Copenhagen, Denmark. Used with permission.
Satair is a leading global provider of innovative aftermarket services and solutions for the
civil aerospace sector. The company supports the complete lifecycle of the aircraft with
an integrated portfolio of flexible offerings, including parts and tools distribution, battery
maintenance services, and inventory, logistics, and outsourcing solutions.
Committed to working with aviation industry partners to build a more sustainable future,
Satair needed to digitalize traditional sales and ordering processes. Holding more than
one million part numbers in stock, the company also sought to expand its e-commerce
offering without tying up additional working capital. And to offer more value, Satair wanted
to empower customers to sell their surplus inventory and distribute more used parts.
To achieve these aims and with speed of execution also critical, Satair implemented
modern e-commerce and marketplace solutions in the cloud.
Satair: Creating a More Sustainable
Future Using Rich Digital Commerce
and Marketplace Functionality
PUBLIC | 88355enUS (23/09) © 2023 SAP SE or an SAP affiliate company.
sap.com/terms-of-use
Featured Solutions
SAP Commerce Cloud, SAP Commerce
Marketing Management by Mirakl, and
SAP Analytics Cloud
Turnover
US$2.2 billion
Employees
>1,800
Products and Services
Aviation industry aftermarket
services and solutions
Industry
Aerospace and defense –
commercial aviation
Satair
Copenhagen, Denmark
www.satair.com
Of inventory risk for an
expanded product catalog
mitigated
100%
Product searches annually
>5 million
“Using SAP Commerce Cloud and SAP Commerce
Marketplace Management by Mirakl, we’ve
transformed the B2B buying of aviation spare parts
from an ordering process to a consumer-grade
customer experience.”
Jannie Christiansen, Product Owner Satair Market, Satair
Before: Challenges and Opportunities
• Highly competitive trading conditions putting pressure on the traditional commerce environment and
quality of customer experiences
• Potential for expansion of products and services offerings through third-party channel partners
• Desire to maximize growth potential while reducing inventory risks
Why SAP
• Trusted and innovative e-commerce offering in the cloud from the SAP® Commerce Cloud solution
• Simplified integration scenario, allowing the consolidation of the solution with its existing business
application landscape, including the SAP ERP application and the SAP Analytics Cloud solution
• More intuitive, secure, and scalable marketplace technology offered by the SAP Commerce Marketplace
Management application by Mirakl, an industry cloud solution from SAP
After: Value-Driven Results
• Enhanced the business-to-business (B2B) buying experience of aviation parts and tools, simplifying how
airline engineers search, select, and have critical parts shipped around the world
• Established a frictionless order-to-deliver process, streamlining fulfillment speed and improving
customer satisfaction
• Increased product catalog offering from one million spare parts to more than five million, with suppliers
carrying additional stock items until purchases are made, minimizing Satair’s inventory risk
• Enabled customers to sell their surplus inventory and manage spare parts using a marketplace
business model
Taking Digital Commerce to New Heights with SAP® Commerce
Cloud and SAP Commerce Marketplace Management by Mirakl
sap.com/terms-of-use
Featured Solutions
SAP Commerce Cloud, SAP Commerce
Marketing Management by Mirakl, and
SAP Analytics Cloud
Turnover
US$2.2 billion
Employees
>1,800
Products and Services
Aviation industry aftermarket
services and solutions
Industry
Aerospace and defense –
commercial aviation
Satair
Copenhagen, Denmark
www.satair.com
Of inventory risk for an
expanded product catalog
mitigated
100%
Product searches annually
>5 million
“Using SAP Commerce Cloud and SAP Commerce
Marketplace Management by Mirakl, we’ve
transformed the B2B buying of aviation spare parts
from an ordering process to a consumer-grade
customer experience.”
Jannie Christiansen, Product Owner Satair Market, Satair
Before: Challenges and Opportunities
• Highly competitive trading conditions putting pressure on the traditional commerce environment and
quality of customer experiences
• Potential for expansion of products and services offerings through third-party channel partners
• Desire to maximize growth potential while reducing inventory risks
Why SAP
• Trusted and innovative e-commerce offering in the cloud from the SAP® Commerce Cloud solution
• Simplified integration scenario, allowing the consolidation of the solution with its existing business
application landscape, including the SAP ERP application and the SAP Analytics Cloud solution
• More intuitive, secure, and scalable marketplace technology offered by the SAP Commerce Marketplace
Management application by Mirakl, an industry cloud solution from SAP
After: Value-Driven Results
• Enhanced the business-to-business (B2B) buying experience of aviation parts and tools, simplifying how
airline engineers search, select, and have critical parts shipped around the world
• Established a frictionless order-to-deliver process, streamlining fulfillment speed and improving
customer satisfaction
• Increased product catalog offering from one million spare parts to more than five million, with suppliers
carrying additional stock items until purchases are made, minimizing Satair’s inventory risk
• Enabled customers to sell their surplus inventory and manage spare parts using a marketplace
business model
Taking Digital Commerce to New Heights with SAP® Commerce
Cloud and SAP Commerce Marketplace Management by Mirakl
Visits annually
>2 million
Gold awards won at
the Danish Digital
Award event in 2023
4
“Many of our customers now want to become
sellers on Satair Market because they get access
to our worldwide customer portfolio. And with
the SAP Commerce Marketplace Management
application by Mirakl, it is easy for sellers to upload
their surplus inventory.”
Jannie Christiansen, Product Owner Satair Market, Satair
To meet heightened customer expectations for a consumer-grade digital commerce
experience, Satair selected the SAP® Commerce Cloud solution. And to create its
online marketplace offering, the company leveraged the SAP Commerce Marketplace
Management application by Mirakl.
Helping Satair deliver more value, customers now have access to a catalog of more than
five million spare parts, simplifying how they find and order the spare parts they need to
keep their commercial aircraft in the air. As Satair’s ecosystem of suppliers carries the
additional stock until it is purchased, the company can offer this massively expanded
inventory and ship the required parts at the right time, without the associated inventory risk.
In addition, using SAP Commerce Cloud, Satair now has a strong foundation for
customers to list and find their products. And using the marketplace, customers can
confidently sell their surplus inventory and manage used parts, knowing Satair has
complied with the complex regulatory requirements.
Since going live, Satair Market has been recognized in a number of Danish Digital Award
categories, winning gold awards for system platform and architecture, commerce, digital
transformation, and best B2B.
Satisfying More Customers with an Enhanced
Digital Commerce and Marketplace Offering
>2 million
Gold awards won at
the Danish Digital
Award event in 2023
4
“Many of our customers now want to become
sellers on Satair Market because they get access
to our worldwide customer portfolio. And with
the SAP Commerce Marketplace Management
application by Mirakl, it is easy for sellers to upload
their surplus inventory.”
Jannie Christiansen, Product Owner Satair Market, Satair
To meet heightened customer expectations for a consumer-grade digital commerce
experience, Satair selected the SAP® Commerce Cloud solution. And to create its
online marketplace offering, the company leveraged the SAP Commerce Marketplace
Management application by Mirakl.
Helping Satair deliver more value, customers now have access to a catalog of more than
five million spare parts, simplifying how they find and order the spare parts they need to
keep their commercial aircraft in the air. As Satair’s ecosystem of suppliers carries the
additional stock until it is purchased, the company can offer this massively expanded
inventory and ship the required parts at the right time, without the associated inventory risk.
In addition, using SAP Commerce Cloud, Satair now has a strong foundation for
customers to list and find their products. And using the marketplace, customers can
confidently sell their surplus inventory and manage used parts, knowing Satair has
complied with the complex regulatory requirements.
Since going live, Satair Market has been recognized in a number of Danish Digital Award
categories, winning gold awards for system platform and architecture, commerce, digital
transformation, and best B2B.
Satisfying More Customers with an Enhanced
Digital Commerce and Marketplace Offering