SAP Arena, Intelligent Arena: The pure Mobile Experience.

Digitize the perfect Trip: Mobile Ticketing, Adler Pay by Bluecode, Loyalty-Points at each point of sale, Location-Based-Services and information about the club guaranties the next level of Fan Engagement and digitize the business of the SAP Arena. As an intelligent enterprise, the SAP Arena is using SAP's end-2-end solutions to better manage its business and thus providing the perfect fan-experience whilst gaining a 360-degree view of their needs. An Intelligent Enterprise runs at its best with SAP.