Gaining a competitive advantage from improved forecasting accuracy
Thanks to its new data landscape built on SAP HANA Cloud and SAP Analytics Cloud, Ottogi has automated its weekly forecasting process, eliminating the need to manually compile forecast reports every month.
SAP HANA Cloud provides a managed database as a service and SAP Analytics Cloud delivers business intelligence, augmented analytics, and enterprise planning capabilities all in one cloud-based solution.
To build its powerful forecasting model with machine learning capabilities, Ottogi took advantage of the embedded machine learning libraries in SAP HANA Cloud. The libraries provide algorithms for a variety of machine learning use cases, such as classification, regression, time series forecasting, and more.
Drawing on these new predictive capabilities, Ottogi gets accurate demand forecasting results every week, helping the team better judge the impact of the company’s sales and marketing strategies.
As the forecasts are now more accurate and utilize timely data, the team at Ottogi can make data-backed decisions from the insights they gain. With accurate predictions, Ottogi has minimized business risk while maximizing profit opportunities.