The home appliances market is highly competitive – making it essential for brands to differentiate themselves to maintain a competitive edge. At the same time, consumers expect a seamless online shopping experience, including easy navigation, comprehensive product information and convenient checkout possibilities.

 

Offering interactive live shopping experiences is a new way that BSH brands can drive engagement with consumers and present products in an entertaining way. Smartzer’s interactive video solution integrates with SAP Commerce to help BSH elevate the way they explain and showcase products by allowing real-time product demonstrations of appliance features and benefits directly to consumers. This interactive demonstration helps consumers fully understand the appliances purpose and value, leading to more informed purchasing decisions.

 

“BSH strives to improve quality of life at home with innovative home appliances, exceptional brands, and superior solutions. Smartzer’s solution has proven that using video commerce as a way to engage with consumers and drive sales will be a successful core e-commerce capability going forward.” -- Aysenur Evcil, Head of Global D2C, BSH Home Appliances

 

Smartzer’s solution enabled consumers to ask product related questions and receive personalized answers via live chat. The technology made the consumers’ product discovery process significantly easier. A more detailed level of information could be shared as products can be demonstrated throughout the livestream. All presented products are embedded within the livestream, which allows a direct conversion possibility. Smartzer’s technology helps BSH to further strengthen its consumer centricity as new data points regarding engagement and the comments or questions are being analyzed to improve the purchasing experience.

 

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