Boost campaign performance with AI agents for SAP Emarsys on SAP BTP
This solution adds an AI intelligence layer to SAP Engagement Cloud (SAP Emarsys), built on SAP Business Technology Platform (SAP BTP) and accessible through Joule. It creates AI-powered marketing content, predicts customer behavior, simulates campaign outcomes, and automates operations while retaining existing workflows. This improves productivity, engagement, and marketing ROI.
Benefits
Accelerate AI-powered marketing content creation
Generate multilingual, brand-consistent electronic direct mail content in minutes. Reduce manual effort, accelerate campaign delivery, and improve productivity, with approved content delivered to consumers through SAP Emarsys.
Improve campaign targeting with predictive AI
Use AI to predict customer behavior, identify high-value audiences, and improve campaign targeting. Increase marketing efficiency and maximize campaign ROI through data-driven audience insights.
Reduce campaign risk before launch
Validate campaigns with AI simulation before execution. Test campaign outcomes, optimize delivery strategies, and minimize marketing risk while improving campaign effectiveness.
Enhance marketing operations with AI intelligence
Add AI-powered content generation, customer prediction, campaign simulation, and autonomous marketing capabilities to existing workflows. Built on SAP Business Technology Platform and accessed through Joule, the solution supports campaign execution through SAP Emarsys.
Features
Build multilingual email campaigns with AI
Create brand-consistent electronic direct mail content with AI, including email copy, subject lines, and HTML. Transfer approved content to SAP Emarsys for integration into existing marketing workflows and delivery to target consumers.
Predict customer behavior
Apply predictive AI models to identify purchase intent, churn risk, lookalike audiences, and next-best actions. AI-generated audience insights help marketers reach the right customers with greater precision.
Simulate campaign outcomes
Run AI-powered campaign simulations and digital twin analysis before launch. Evaluate audience response, optimize send timing, and improve campaign performance before execution.
Plans and pricing
All plans include:
Joule Integrated Hybrid
F01 — AI EDM Generation Suite: Generate multilingual, on-brand email subject lines, body copy, content blocks, and campaign variants for activation in SAP Emarsys.
F02 — Techsun-Managed AI Service: Techsun hosts, operates, monitors, and maintains the Retail AI Hub, including standard LLM usage, security controls, and operational support.
F03 — Joule Integration: Access Techsun Retail AI Hub through Joule using secure MCP-based integration with Techsun-managed AI services.
Price upon requestF01 — AI EDM Generation Suite: Generate multilingual, on-brand email subject lines, body copy, content blocks, and campaign variants for activation in SAP Emarsys.
F02 — Techsun-Managed AI Service: Techsun hosts, operates, monitors, and maintains the Retail AI Hub, including standard LLM usage, security controls, and operational support.
F03 — Joule Integration: Access Techsun Retail AI Hub through Joule using secure MCP-based integration with Techsun-managed AI services.
SAP-Native AI Foundation
F01 — AI EDM Generation Suite: Generate multilingual, on-brand email subject lines, body copy, content blocks, and campaign variants for activation in SAP Emarsys.
F03 —Joule Integration: Access Techsun Retail AI Hub through Joule using secure MCP-based integration with Techsun-managed AI services.
F04 — SAP-Native Business Technology Platform (BTP) Deployment: Deploy and operate Retail AI Hub on the customer’s SAP BTP environment with Joule studio and SAP BTP stacks.
Price upon requestF01 — AI EDM Generation Suite: Generate multilingual, on-brand email subject lines, body copy, content blocks, and campaign variants for activation in SAP Emarsys.
F03 —Joule Integration: Access Techsun Retail AI Hub through Joule using secure MCP-based integration with Techsun-managed AI services.
F04 — SAP-Native Business Technology Platform (BTP) Deployment: Deploy and operate Retail AI Hub on the customer’s SAP BTP environment with Joule studio and SAP BTP stacks.
Optional AI Add-ons
F05 — Shopify Engagement Agent — Optional Add-on: Provide AI-powered conversational shopping and customer engagement for Shopify, billed by AI token usage.
F06 — Strategy and Analytics Agent — Optional Add-on: Analyze SAP Emarsys data through an interactive AI Agent that provides operational recommendations and insights, reports.
F07 — Advanced Marketing Intelligence — Optional Add-on: Advanced prediction, simulation, and autonomous marketing capabilities configured according to customer requirements.
Price upon requestF05 — Shopify Engagement Agent — Optional Add-on: Provide AI-powered conversational shopping and customer engagement for Shopify, billed by AI token usage.
F06 — Strategy and Analytics Agent — Optional Add-on: Analyze SAP Emarsys data through an interactive AI Agent that provides operational recommendations and insights, reports.
F07 — Advanced Marketing Intelligence — Optional Add-on: Advanced prediction, simulation, and autonomous marketing capabilities configured according to customer requirements.
Techsun Managed – AI EDM Starter
F01 — AI EDM Generation Suite: Generate multilingual, on-brand email subject lines, body copy, content blocks, and campaign variants for activation in SAP Emarsys.
F02 — Techsun-Managed AI Service: Techsun hosts, operates, monitors, and maintains the Retail AI Hub, including standard LLM usage, security controls, and operational support.
Includes 100000 Contacts Price unavailable in this region- Minimum contract 1 year
F01 — AI EDM Generation Suite: Generate multilingual, on-brand email subject lines, body copy, content blocks, and campaign variants for activation in SAP Emarsys.
F02 — Techsun-Managed AI Service: Techsun hosts, operates, monitors, and maintains the Retail AI Hub, including standard LLM usage, security controls, and operational support.
Includes 100000 Contacts
