Holistic customer profiles
Unify anonymous, known, online, offline, behavior, transaction, operation, and back-office data around a first-party profile.
Purpose-driven data governance
Respect data privacy and address regulatory risk by maintaining the purpose of data throughout the customer lifecycle.
Personalized engagements across touch points
Push permission-based, accurate customer data to your marketing, e-commerce, in-store, sales, and service engagement systems.
Back-office system connection
Connect account profiles with your back-office data using the SAP Master Data Integration service.
Real-time insight activation
Calculate attributes continuously for segmentation, audience management, and in-the-moment decision-making.
With our investment in SAP Customer Data Platform, we’re realizing our ambitions in digital marketing engagement and fostering a direct relationship with consumers supported by robust data collection and handling compliance.
George Lesko, Vice President and CIO, Ferrara Candy Company
Customer onboarding and progressive profiling
Build a frictionless customer experience with native screensets and custom flows.
Passwordless authentication
Lower security risk with federated standards; single sign-on; and risk-based, multifactor, and passwordless authentication.
Profile orchestration
Centralize first-party profile data in an indexed, dynamic database and integrate with other customer engagement solutions.
Preconfigured integrations
Take advantage of a choice of more than 60 preconfigured technology integrations.
We needed a platform where customers could come to order and have a great experience. That’s what SAP solutions have done for us.
Todd Thompson, CIO, dōTERRA
Centralized consent and preference repository
Store time- and date-stamped consent data in an audit-ready, centralized, and searchable repository in the right region.
Automatic version control
Trigger consent requests automatically as business needs change and reflect updates on customer profiles in near real time.
Data privacy compliance support
Address data privacy laws – such as GDPR, CCPA, or LGPD – and give customers control over their personal data.
Consent data enforcement
Match customer data to globally enforce consent across brands, channels, devices, and downstream applications and services.
Customer self-service preference centers
Offer self-service preference centers to give customers control of their personal data and handle data subject access rights.
Delegated administration
Onboard partners and customers with delegated administration and self-services for consent, preferences, and personal data.
Business policy-based access management
Use policy-based access control to offer coarse- or fine-grained access to applications, platforms, products, and data.
Security risk mitigation
Defend your data by mitigating breach risks with dynamic access control.
Data privacy compliance support
Store consent and preference data in an audit-ready repository and give end users control over their personal data.