Offer seamless, personalized B2C engagements

• Onboard customers quickly with intuitive user registration
• Drive personalized engagements by using social login workflows
• Improve omnichannel strategies with single sign-on, SAML 2.0, and Open ID Connect data federation standards and authentication options
• Bridge data silos and create unified customer profiles to deliver trusted, relevant, and personalized experiences

• Use customizable, preconfigured workflows to capture customers’ consent and preferences at each permission-based touchpoint

• Store versioned consent records for up to seven years in our audit-ready vault

• Empower customers to manage their own experiences through customizable, self-service preference centers

• Ensure that consent and preferences are consistently enforced through centralized, simple, and secure data governance and orchestration

• Maintain proof of how, when, where, and why you collect and process customer data
• Implement a holistic solution for managing customer profiles, preferences, and consent
  
• Address many of the toughest requirements of consumer data privacy regulations
• Provide transparency into how you collect and use customers’ personal data

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Get an overview of services for SAP Customer Data Cloud solutions and discover how we can help you address key aspects of your project, enforce best practices, and set up your own operations for ongoing success.

Identify consumers, business customers, or partners securely across devices and channels to drive registrations and engagement; manage access, permission, and consent; and transform data into unified customer profiles with three integrated solutions:

See how the SAP C/4HANA suite brings together customer data, machine learning technology, and microservices to power real-time customer engagements across sales, service, marketing, and commerce.