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Wholesale Distribution

Expand beyond traditional industry boundaries and become a proactive, insight-driven distributor with wholesale distribution solutions from SAP.

New business models and services are needed to compete in a new economy

SAP enables wholesale distributors to drive new revenue sources, reduce costs, and differentiate your business by simplifying digital transformation and supporting new business models and customer-specific services.


Supply Chain Execution

  • Order Promising
  • Track & Trace and Logistics Networks
  • Transportation Management
  • Warehouse Management
  • Yard Logistics

Procurement

  • Cost Recovery and Rebates
  • External Workforce Management
  • Invoice and Payables Management
  • Operational Procurement
  • Procurement Analytics
  • Services Procurement
  • Sourcing and Contract Management
  • Supplier Collaboration
  • Supplier Management

Supply Chain Planning

  • Demand Management and Insights
  • Response and Supply Planning
  • Sales, Inventory, and Operations Planning

Marketing and Sales

  • Commerce Personalization
  • Customer Rebates and Incentive Programs
  • Omnichannel Commerce Management
  • Optimized Marketing
  • Quote-to-Cash
  • Sales Force Automation
  • Sales Performance Management
  • Single Customer View

Service

  • External Workforce Management
  • Field Service Management
  • Omnichannel Customer Service
  • Subscription Management
  • Value-Added Product Services
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Simplify and improve the way you work with your customers and suppliers

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Transform and differentiate your business

Optimize processes, evolve existing services, and go above and beyond what your peers have to offer by leveraging intelligent technologies to become an intelligent enterprise.

Get the facts

41%
of wholesalers surveyed call e-commerce their top sales channel, an increase from 31% in the same survey a year earlier.

Digital Commerce 360 report

86%
of customers are willing to pay more for a better customer experience.

American Express and Ebiquity report

SAP Road Map for Wholesale Distribution

Explore our wholesale distribution road map to learn about current industry solutions, planned innovations, and future direction.


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Current release highlights

  • Demand-side forecast collaboration to include external partner forecasts in the planning process
  • Invoice automation with machine learning and invoice monitoring to handle exceptions
  • Increased integration between SAP solutions and SAP Global Batch Traceability 
  • Integration of SAP Intelligent Sales Execution to SAP Cloud for Customer
Image of a calendar and a clock

Upcoming innovations

  • New machine learning forecasting algorithms
  • Conversational voice interfaces and machine learning
  • Extended warehouse optimization capabilities, such as MFS enhancements and robotic integration
  • Insight on what drives people to a Web page with the integration of Google Analytics 
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Future plans

  • Enable forecast automation and inclusion of advanced algorithms 
  • Use machine learning and data prediction to automate procurement processes 
  • Provide a business network for logistics collaboration with a focus on SAP Transportation Management 
  • Implement additional account-based marketing, content marketing, and lead-to-revenue capabilities

Find wholesale distribution software tailored to your needs

Run flexible, tightly integrated processes to achieve operational excellence – from demand planning and CRM to inventory and supply chain management.
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SAP S/4HANA and SAP Commerce Cloud in use for a wholesale distribution company

SAP S/4HANA in use for a wholesale distribution company

SAP Commerce Cloud in use for a wholesale distribution company

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SAP S/4HANA

Adopt industry best practices while attaining operational excellence with our real-time enterprise resource management suite for digital business that can be deployed in the cloud or on premise.

SAP Commerce Cloud

Engage and transact with your customers anywhere, at any time, and on any device with the built-in omnichannel versatility offered by our B2B and B2C commerce software.

Jump-start your transition to an intelligent enterprise

Accelerate implementation time, reduce risks, and get ready for your digital journey with the SAP Model Company service for wholesale distribution.


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Building representing SAP Model Company

SAP Model Company for Wholesale Distribution

Become a digital leader with a prepackaged, ready to use service that delivers predefined end-to-end business processes, test cases, configuration guidelines, and project accelerators for your industry. 

See how customers are succeeding with SAP

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42 subsidiaries connected across 23 countries

Discover how CJ Logistics unified its global presence by integrating and streamlining enterprise processes. 

Modernizing the customer experience

Find out how automation helps PROMESA compete with industry giants by fulfilling customer orders faster and more reliably.

Meeting growing demand to support rapid growth

Learn how I-D Foods replaced its outdated ERP systems to maintain its status as one of Canada’s largest imported food companies.

Exceed expectations with the latest IT innovations

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Stay competitive and win in the experience economy

In this independent research study, learn how wholesale distributors are reimagining their business models to meet evolving customer demands and succeed in the experience economy, even as more B2B digital business is sold directly to consumers.

Become a best-run midsize wholesale distributor

In this IDC InfoBrief sponsored by SAP, learn how midsize wholesale distributors are finding new ways to drive revenue, empower employees, and respond to customer needs.

Get the latest news and trends from experts

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Photo of Paul Pretko, who writes about SAP Extended Warehouse Management
Paul Pretko
Industry Advisor for Wholesale Distribution
SAP

Optimizing logistics in wholesale distribution

Learn why streamlining warehouse operations should be a priority to increase customer satisfaction and improve performance.

Photo of Magnus Meier, who writes about innovation in wholesale distribution
Magnus Meier
Global Head of the Wholesale Distribution Industry
SAP

Enabling innovation in wholesale distribution

See how the wholesale distribution industry is evolving in the digital economy – and learn which steps to take first to begin your digital transformation.

Photo of Lynn Lupo, who writes about the importance of employees in digital transformation
Lynn Lupo
Solution Manager for Global Wholesale Distribution
SAP

Guiding employees through your digital transformation

See why it’s imperative to support your employees throughout your digital transformation to ensure their success – and the success of your company.

Communities and Events

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SAP for Wholesale Distribution Community

Network with industry experts through blogs, discussions, and other resources to find out how you can reduce days sales outstanding and align your B2B commerce processes with customer expectations – to ultimately run your wholesale distribution business better. 

Manage your wholesale distribution business enterprise-wide

Explore our comprehensive solutions for all business processes across all industries to find the solutions you need to build a connected business.
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Human Resources

Simplify HR processes and engage your workforce to drive better business results, empower your workforce, and develop your talent.

Finance

Bring together financial processes with automated, real-time analytics, and translate them into forward-looking business insight across the entire organization.

Analytics

Take advantage of in-depth data analysis, predictions, and processing of complex events, and combine data from a variety of sources into one, integrated platform.

Database and Data Management

Leverage business applications that use the latest technology advancements – including the SAP HANA platform, cloud, mobile, and more.

Application Development and Integration

Deploy high-velocity, intelligent edge applications using business and technology services.

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