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Deliver more styles and exceed fashion customer expectations

Gain a real-time view into inventory, optimize demand-supply matching, and drive consistent customer interactions across channels and regions on one platform.

See how customers are succeeding with SAP

Get the facts


of the top 20 global apparel and footwear retailers run SAP solutions.


100 %

of the most admired apparel retailers in the world run SAP solutions.


100 %

of the Internet and catalog retailers in the Forbes Global 2000 are SAP customers.


Protect and grow your brand in fashion and vertical business

Find out how fashion companies are becoming intelligent enterprises to deliver innovative and personalized services to customers in order to compete in the digital marketplace.

Find fashion software tailored to your needs

Automate processes to achieve your goals with fewer resources and expenses – so you can focus on delivering a superior customer experience.

SAP S/4HANA for fashion and vertical business

Manage your business processes across one system landscape using the power of in-memory computing to analyze large data volumes for a fast and accurate overview of products. This results in greater efficiency, quicker time to market, and better inventory control.

SAP Commerce Cloud

Engage and understand your customers in every part of the commerce experience, from content creation to merchandising to fulfillment. Showcase your products and services and create a personalized, relevant experience that keeps your customers coming back for more.

Transform your business with SAP Services and Support

Evolve your business with services and support from SAP – your trusted adviser for digital transformation strategy and execution.

Simplify and accelerate your digital transformation

Support critical business processes on your path to innovation and digital transformation with holistic, end-to-end services that reflect over 40 years of knowledge, experience, and innovation.

Transform your business with unparalleled service support

Close the gap between your digital transformation strategy and execution with innovation discovery, digital strategy, and business transformation services from a trusted adviser that knows SAP software best.

Get fresh perspectives from fashion experts

Carina Legl
Solution Manager, Retail Industry Business Unit

Recycling clothes for sustainable fashion

Find out how a clothing take-back program in the UK encourages people to recycle unwanted clothing to reduce waste and create a sustainable fashion industry.

Derek Klobucher
Financial Services Writer and Editor

Building better customer loyalty with authenticity

Learn how you can make retail loyalty programs easy, experiential, and beneficial to your customers with authentic messages that resonate socially.

Joerg Koesters
Head of Retail Marketing and Communication

Finding opportunity in the “retail apocalypse”

Discover how digital transformation can turn the so-called inevitable retail apocalypse into the great retail renaissance. 

Communities and Events

Sustainable Fashion: The Path to Transformation

Join leading brands Kering Group, Tendam, and ECOALF to hear how they are taking the lead on sustainability and aligning their business strategies with the values of their customers to drive growth.

SAP Fashion Council

Find out how you can secure the loyalty of tomorrow’s fashion customers by becoming part of a strategic forum held twice a year for fashion innovators to share experiences and best practices and build a network with experts.

Manage your fashion business enterprise-wide

Explore our comprehensive solutions for all business processes across all industries to find the solutions you need to build a connected business.

Human Resources

Simplify HR processes and engage your workforce to drive better business results, empower your workforce, and develop your talent.


Bring together financial processes with automated, real-time analytics, and translate them into forward-looking business insight across the entire organization.


Take advantage of in-depth data analysis, predictions, and processing of complex events, and combine data from a variety of sources into one, integrated platform.

Database and Data Management

Leverage business applications that use the latest technology advancements – including the SAP HANA platform, cloud, mobile, and more.

Application Development and Integration

Deploy high-velocity, intelligent edge applications using business and technology services.

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