The Beginning of Better
Learn about Joule’s new central workspace.
Experience live demos and see how Joule proactively improves operations.
Connect with experts, partners, and peers to talk AI strategy and gain insights.
Agenda at a glance
Please note that this agenda is listed in Central European Summer Time (CEST) and is subject to change.
| Tuesday, May 19 | |
|---|---|
| 7:00 a.m.–5:00 p.m. | Registration open |
| 9:00 a.m.–1:00 p.m. | Partner Summit |
| 1:00 p.m.–5:00 p.m. | Show floor open |
| 1:00 p.m.–5:00 p.m. | SAP solution demos, experience center, breakout sessions, meeting district, and sponsor booths |
Global keynote: The Beginning of Better
Wednesday, May 20
8:30 a.m.–10:00 a.m.
Join SAP’s CEO Christian Klein, Executive Board Member Muhammad Alam, COO Sebastian Steinhaeuser, and CTO Philipp Herzig to hear how SAP provides the powerful foundation of applications and data that AI needs to deliver business outcomes.
Join us for Celebration Night
Wednesday, May 20
6:30 p.m.–10:00 p.m.
Close the day at IFEMA Madrid with NEW CITY BEATS, a high-energy live show blending international DJs, stunning visuals, powerhouse vocals, and world-class musicians. With 2,000+ global performances across hits, house, R&B, and rock, they deliver an electric, unforgettable atmosphere that lasts all night.
Roger Federer: Find your winning edge
Thursday, May 21
1:00 p.m.–2:00 p.m.
Join legendary tennis champion and philanthropist Roger Federer for insights into excelling under pressure. The star shares how his career-long lessons in versatility, resilience, and strategic thinking can help leaders deliver results in any business arena.
Learning is vital—now more than ever
Explore the learning zone’s tailored resources to build skills in the latest innovations, prepare for certification exams, and connect with SAP experts.
Level up your learning journey
Explore the SAP Sapphire learning zone to access curated resources that sharpen your skills, get exam-ready with confidence, and connect with SAP experts. Plus, take advantage of two exclusive offers:
25% discount on SAP Certification
Complimentary access to SAP Learning Hub, event edition