SEIDOR: Delivering higher-value projects faster with AI-driven knowledge from SAP Joule for Consultants
Giving consultants a smarter edge with generative AI
Global technology consultancy SEIDOR is empowering its consultants to deliver trustworthy expert guidance faster. Using the SAP Joule for Consultants solution, the firm makes proven knowledge instantly accessible, accelerating the ramp-up of new hires while enabling experienced professionals to focus more on solving clients’ business challenges.
| Industry | Region | Company Size |
| Professional services | Barcelona, Spain | 10,000 employees |
expected reduction in consultant training time.
shorter timelines expected, due to AI integration.
hours expected to be saved weekly on information searches.
Presales Manager, SEIDOR
Navigating complexity while meeting client expectations
SEIDOR drives organizational competitiveness and transformation through business knowledge, the latest technology, and a strong focus on people. With more than 10,000 professionals in over 45 countries, the firm brings expertise in AI, ERP, data management, the cloud, customer and employee experiences, and more.
To deliver reliable results across such a broad portfolio, SEIDOR consultants require quick, reliable access to accurate information. However, its vast technology ecosystem—paired with increasingly complex projects and growing client expectations—began to slow client projects down. Navigating technical guidance and best practices consumed a significant part of delivery timelines and kept consultants from focusing fully on higher-value work.
“SEIDOR does not want to implement technology for the sake of implementing technology,” explains Fernando Martinez, director of innovation at SEIDOR. “Our mission is to help our clients improve their business and society. If we spend too much time looking for information, we’re losing time in delivering critical outcomes for our clients.”
At the same time, SEIDOR’s strong commitment to talent development made it a priority to equip new consultants with the information they need to contribute quickly. The firm needed a more intelligent, scalable way to enable every consultant to work with confidence from day one.
Director of Innovation, SEIDOR
Inspiring consultants with instant access to expert knowledge
To overcome its challenges, SEIDOR adopted SAP Joule for Consultants—a consulting solution that uses generative AI to provide natural-language answers grounded in SAP’s most authoritative and up-to-date content.
For SEIDOR, SAP Joule for Consultants is part of a broader, AI-infused suite, which includes the Joule for developers add-on. The solution is integrated with the company’s operations, enabling consistent and comprehensive knowledge management and application throughout a diverse consulting landscape. Embedded in the Joule copilot experience, it draws from more than 200,000 pages of SAP documentation, 250 million lines of code in the ABAP programming language, and curated technical resources.
The implementation focused on simplifying information access for consultants across experience levels. Instead of relying on internal experts or sifting through manuals, consultants can prompt Joule directly and receive tailored implementation insights, best practices, and concise code explanations within seconds.
According to Joan de Ribera, presales manager at SEIDOR, the implementation paved the way to improved consulting efficiency and accelerated onboarding. “It also helps our consultants grow faster, with the right knowledge at their fingertips,” she adds.
More than a productivity tool, SAP Joule for Consultants supports SEIDOR’s broader goal for humanizing technology: AI that amplifies expertise rather than replacing it. The solution enables consultants to focus on strategic work and better serve clients through confident, informed decision-making. See the architectural diagram.
Director of Innovation, SEIDOR
Spending less time searching and more time driving client value
Since implementing SAP Joule for Consultants, SEIDOR has transformed how its teams work. Consultants have immediate access to reliable, SAP-validated guidance, eliminating hours once spent searching, verifying, or troubleshooting across disconnected platforms.
This shift has had a measurable impact. SEIDOR is on track toward achieving a 20% to 30% reduction in consultant training time, enabling new hires to ramp up faster and contribute earlier to their client engagements. More-experienced consultants benefit as well, spending less time on repetitive research and more time delivering strategic guidance.
“Technology evolves, but trust endures,” de Ribera says. “We’ve worked with SAP solutions for over 40 years, and SAP Joule for Consultants fits naturally into our way of working. It helps us scale expertise, improve service quality, and develop our consultants’ talents.”
By removing knowledge access bottlenecks, SEIDOR is improving consistency, quality, and speed across engagements—delivering smarter outcomes more confidently at every stage of its clients’ project lifecycle.
Scaling AI to grow talent and transform how consulting works
SEIDOR’s early success with SAP Joule for Consultants is only the beginning. With a strong commitment to talent development and process innovation, the firm sees AI as a key driver of long-term transformation for its consultants and business.
By making trusted knowledge available 24x7, the solution is helping SEIDOR accelerate decision-making and build a more agile, future-ready workforce. And as the firm looks ahead, it’s doubling down on its belief that technology should advance human potential.
“Our goal is to keep building a smarter, more empowered workforce,” emphasizes de Ribera. “AI isn’t just changing how we deliver projects. It’s changing how we develop people and grow as a company.”
The firm plans to expand its use of SAP Business AI to improve internal operations and enhance service delivery in ways that help ensure technology continues to advance human potential.
“SAP is at the forefront of business process management and bringing AI to enterprises,” Martinez adds. “That’s why we think SAP Business AI will bring widespread use of AI to companies, hand in hand with SEIDOR.”