Marika Auramo
Managing Director, Nordic & Baltics


Marika Auramo is Managing Director of SAP’s Nordic and Baltic business since January 15. She has held various regional and global executive positions in SAP, both in sales, services, industries and database and data management. As a seasoned leader, she believes in constant learning and adaptation, and is adamant about developing talent and fostering a customer-driven, diverse culture. Marika is a fervent believer of how the power of data and insights will create intelligent enterprises and help fuel economic growth in the Nordic and Baltic region. “We will see innovation powered by digitalization taking off seriously within the next couple of years. SAP has the right strategy and can realize great value to companies of all sizes. I’m proud to lead SAP Nordic and Baltic into a new era of fast innovations with stellar value and customer experience.” 

Per Haakon Lomsdalen
Chief Operating Officer, Nordic & Baltics

Per Haakon Lomsdalen is Chief Operating Officer covering Nordic & Baltic region. With more than 15 years comprehensive experience in the IT industry and over 10 years with IBM and large companies in various executive positions in Norway and Nordics, Per Haakon has a profound knowledge of the software business and local markets. During his career he has developed special expertise in the database, information management and analytics areas of the software business, and has a passion about building, educating and managing ecosystems. Per Haakon has a master in Strategic Marketing from Handelshøyskolen BI, Oslo.

Christian Pedersen
CFO, Nordic & Baltic region

Christian Pedersen is leading the Nordic CFO office and he supports local management in the modernization and development of regional infrastructure in financial services. Christian brings along a broad financial background with more than 30 years of experience in several finance roles.  Christian first joined SAP in 1999 and has during this time been interim CFO for different countries in the Nordic region and has a good sense of country specific topics and market requirements. He also understands that the requirements of a CFO today means being a partner to the business in terms of transforming, enabling and driving business. Christian holds an Executive MBA from Copenhagen Business School. 

Taira Tepponen
Managing Director, Finland

Taira Tepponen leads SAP Finland as Country Manager. She has the full responsibility of our Finnish sales business across all innovative SAP platforms and solutions.With more than 20 years of comprehensive experience in the IT industry, including 13 years with SAP in various Sales positions as Account Executive within Retail, Consumer Products, Public, Financial and Services industries as well as Global Account Director for Nokia and Nokia Siemens Networks, Taira has a profound knowledge of the software business and the Finnish market. For the past three years Taira has successfully driven our Strategic Customer Program (SCP) on Nordic level managing customer relations with SAP’s top 16 customer accounts.

Ari Pussinen
Director General Business and Partner Ecosystem, Nordic & Baltics

Ari Pussinen heads the Nordic Ecosystem & Channels organization who works together with the whole ecosystem around SAP to drive increased customer value and revenue growth.Partners and Alliances of various sizes in the Nordic and Baltic countries are a key element of success for SAP, and the importance of channel business ranks very high in the SAPs strategy going forward. Ari, who joined SAP in 2011, has a university degree (MSc) in economics and finance and almost twenty years of experience within information technology and software, having had various management, sales and business development roles in companies like BEA Systems and Oracle.

Stefano Holguin
Managing Director, Norway

Stefano started at SAP as Nordic Head of Innovation autumn 2015. April 2016 he moved on as Country Manager Norway, where he strives to unlock the business potential of the SAP platform and cloud offerings in an economically challenging environment. He believes the combination of innovation and simplification is the best way to improve customer processes and success. His passion is applying technology to solve real business challenges.

Before coming to SAP, Stefano led HP’s software division in Norway, Finland and the Baltics. Prior to that, he has held several management positions at IBM software division. With more than 20 years of solid experience from the IT business covering roles from developer and technical manager to business developer, sales and marketing, he has a solid understanding of what makes the business run better. Stefano holds a Master of Science in Industrial and Systems Engineering from Ohio University.

Per Alm
Managing Director, SAP Sweden

Per Alm was appointed Managing Director for SAP Sweden mid March 2019. A seasoned executive in the IT-industry and with 16 years of experience from all business areas in SAP, Per sees as his mission to offer Swedish companies the opportunity to become truly intelligent enterprises to succeed in the experience economy. At the heart of his interest is how to enable small and large companies to evolve their enterprise systems to be fueled by smart data and allow for improved customer experience, facts-based decision-making and develop sustainable business. “SAP is constantly sharpening its services and solutions to deliver smarter value in a faster way, and we are the only solution provider covering customer experience and value chains end-to-end. We do this by embedding all  exponential technologies, like AI, machine learning, blockchain, IoT and advanced analytics. As a company to transform your business to build on smart data, you need a strategic partner that covers all aspects of a business, from running core operations to expanding into new business areas and collaborations – at the same time. And that is what SAP can do for companies today”, says Per. He holds an informatics degree from the University of Gothenburg.