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Meet the SAP Nordic Leadership Team
Meet the SAP Nordic Leadership Team

Martin Schirmer
Managing Director, Nordic & Baltics


Martin is the Managing Director of SAP in the Nordic and Baltic Region. Martin first joined SAP in 1995 and brings 20 years of international SAP experience. He held various Executive positions in SAP Africa and Europe including Head of Sales for SAP UKI in 2014. Before
coming back to SAP, Martin worked as Regional Vice President, Continental Europe at Workday. Martin has Honors in Accounting and Finance and is a qualified Chartered Accountant.

SAP digital transformation strategy across all industries, lines of business and company sizes provides us with an extraordinary growth opportunity particularly in the Nordic and Baltic region where the appetite to digitize and to be early adopters is high. Customer centricity and executing with the right level of focus, energy and passion will ensure we achieve our goals.

Per Haakon Lomsdalen
Chief Operating Officer, Nordic & Baltics

Per Haakon Lomsdalen is Chief Operating Officer covering Nordic & Baltic region. With more than 15 years comprehensive experience in the IT industry and over 10 years with IBM and large companies in various executive positions in Norway and Nordics, Per Haakon has a profound knowledge of the software business and local markets. During his career he has developed special expertise in the database, information management and analytics areas of the software business, and has a passion about building, educating and managing ecosystems. Per Haakon has a master in Strategic Marketing from Handelshøyskolen BI, Oslo.

Christian Pedersen
CFO, Nordic & Baltic region

Christian Pedersen is leading the Nordic CFO office and he supports local management in the modernization and development of regional infrastructure in financial services. Christian brings along a broad financial background with more than 30 years of experience in several finance roles.  Christian first joined SAP in 1999 and has during this time been interim CFO for different countries in the Nordic region and has a good sense of country specific topics and market requirements. He also understands that the requirements of a CFO today means being a partner to the business in terms of transforming, enabling and driving business. Christian holds an Executive MBA from Copenhagen Business School. 

Anne Haaber-Bernth
Managing Director, SAP Sweden
Anne Haaber-Bernth leads SAP Sweden as Managing Director since mid August 2018, and as such is responsible for SAP's all customer-oriented activities in Sweden. Previously Anne led the Nordic service organization SAP Digital Business Services. As MD for SAP Sweden, Anne’s mission is to ensure that all Swedish companies digitizing their businesses with SAP both can maximize their investments in enterprise systems and at the same time substantially up their internal and external innovation capabilities. With over 20 years in the IT industry and managerial positions at among others IBM and PriceWaterhouseCoopers, Anne is particularly interested in how smart solutions and services enable data-driven insights to be used across all lines of business and partner networks. "What inspires me most is when innovation, on top of making existing processes more effective, also unleashes ideas and hence business potential. What we at SAP call The Intelligent Enterprise does both - continuously and in an integrated way." Anne holds an engineering degree from Royal Technical University (KTH) and an MBA from the Stockholm School of Economics. She has participated in the business network ‘Ruter Dam’ for female executives.

Jesper Schleimann
Chief Technology Officer,
Nordic & Baltics 

Jesper started as the Nordic CTO in January 2016 and is focusing on helping customers simplify their digital transformation. Jesper has a background of business development and sales positions in companies like CSC and SAS Institute before joining SAP in 2010  where he has held different managerial positions. In his role as Nordic CTO, Jesper’s mission is to help customers unlock their business potential by simplifying their digital transformation enabled by the SAP Digital Enterprise Platform and cloud offerings. By helping our clients navigate the journey to the digital economy and bridging the gap from their existing landscapes to their desired strategy he seeks to add a business value focus to the digital discussion and strengthen the alignment with the overall strategy of the enterprise.

Jesper has a Cand.polit. from the University of Copenhagen as well as an Executive MBA from Copenhagen Business School.

Anne Haaber-Bernth
Nordic Head of SAP Digital Business Services (Acting)

Anne Haaber-Bernth was appointed Nordic Head of SAP Digital Business Services on July 1, 2016, after having successfully led SAP:s service organization in Sweden. In her role as Nordic Head she is also responsible for the customer- and demand-driven development of SAP:s service and support offerings in the Nordic and Baltic countries.
As the digital economy is redefining everything, SAP is creating new solutions for the digital era, and the role of Digital Business Services are to partner with our customers to help them make the most out of these innovations based on their unique needs and goals, by guiding them at every stage of their digital transformation. What drives Anne is to find the right combination of services to enable each and every customer – from strategic business consultancy to implementation and support models – to successfully digitize and change. The pressure on enterprises of all sizes to both increase innovation ability as well as the power for fact-based insights across all business areas demands agile and holistic services, from strategy to operations. Anne has profound experience of leading change projects within Nordic enterprises, amongst others from IBM and PriceWaterhouseCoopers. She has a master degree in engineering from the Swedish Royal Technical University and a MBA from Stockholm Business School.

Pekka Makkonen
HR Director, Nordic & Baltics 
Pekka Makkonen is the HR Director for Nordic & Baltics at SAP. He re-joined SAP in 2017. Earlier, he worked at SAP from 2003 until 2011.  
Pekka’s responsibility is the overall leadership of the HR Agenda in the Nordics. Together with the Nordic HR team, Pekka’s mission is to ensure the first-class employee experience and to support SAP’s transformation into the most innovative cloud company. Focusing on the word We instead of Me, he is a true believer in collaboration and sharing of information across all borders. 
Pekka has more than 20 years of HR leadership experience in international high-tech companies. He has built and developed international HR teams and helped multiple organizations in their business transformations. He holds a Master’s degree in Social Sciences from the University of Helsinki.
Lars Bang
Head of Business Analytics, Nordic & Baltics
Lars Guldberg Bang joined SAP in 2016 and is responsible for Business Analytics in the Nordic and Baltic region. Prior to SAP, Lars held the position as Nordic Sales Director of Business Analytics in IBM. He has accumulated rich experience and made significant achievements in sales solutions for analytics over the years and strongly believes that analytics will be part of every solution in the future and in any boardroom. “Data is the new raw material being produced through customer transactions or transactions between digital devices and machines, and as with any other raw material, it only provides value when refined. This is where Analytics plays a pivotal role in creating that value for our customers”. Lars holds a degree in Management of Informatics & Economics from Copenhagen Business School and has more than 20 years of experience within the IT and consulting industry. In addition, he is member of the board in several non-IT Danish companies.
Geir Haugen
Nordic Head of Services Sales
Geir Haugen joined SAP as Nordic Head of Services Sales in July 2017 and has more than 20 years of experience within the IT services industry, leading change programs and large IT programs spanning industries as diverse as Public, Banking, Insurance, Defence and Telco.
Geir has previously held positions at IBM, Accenture and SophraSteria and has broad experience working as advisor and leading change programs for customers. He has held several management positions as Director for Consulting and Systems integration in SophraSteria, Country Manager for IBM Global Business services in Sweden, Denmark and latest in Norway. He has also lead Government Industry in Europe. 
Geir holds a Master of Science in Computer Sciences from the Norwegian Technical University (NTNU) in Trondheim.
Tanya Becheva
Senior Specialist, Executive Communications, Project & Business Manager
As Senior Specialist within the Nordic Leadership Team, Tanya Becheva supports the Managing Director and Chief Technology Officer in closing business within the Nordic and Baltic countries enabling digital transformation across industries. Tanya furthermore plays a leading role in regional projects connected to the MD & CTO Office in close cooperation with Nordic Marketing & Communications. 
Tanya holds a Masters Degree in International Relations & Diplomacy from Anglo-American University in Prague where she also served as a Board of Trustees Member (BoT), Chair of the BoT Academic Affairs Committee and Student Body Presdent. 
Jorn Jacobsen  
Managing Director, SAP Denmark

Jorn Jacobsen has the overarching responsibility for SAP’s operations in Denmark as well as Danish software sales across all customers, all solutions and all industries. As member of the Nordic Leadership Team he supports the Nordic execution of SAP’s strategy to provide customers with simple solutions to complex business challenges and enabling our customers’ digital transformation journey and innovation roadmaps. 
Jorn Jacobsen returned to the position as Managing Director for SAP Denmark in January 2018 after rejoining SAP as Nordic Head of Innovation & Technology (DDM) in December 2016. Jorn is an experienced and passionate executive who successfully lead SAP Denmark as Manging Director before (2011-2014). From 2014 to 2016 Jørn filled the position as Managing Director at EMC and is known for his value-centric approach with customers and his inspiring leadership style. Jørn has a proven record of accomplishment from senior leadership and management positions within executive search and other IT companies like Oracle, BEA Systems and CA and he knows how to lead people and teams towards developing and delivering large and complex solutions of high value to clients. 

Taira Tepponen
Managing Director, Finland

Taira Tepponen leads SAP Finland as Country Manager. She has the full responsibility of our Finnish sales business across all innovative SAP platforms and solutions.With more than 20 years of comprehensive experience in the IT industry, including 13 years with SAP in various Sales positions as Account Executive within Retail, Consumer Products, Public, Financial and Services industries as well as Global Account Director for Nokia and Nokia Siemens Networks, Taira has a profound knowledge of the software business and the Finnish market. For the past three years Taira has successfully driven our Strategic Customer Program (SCP) on Nordic level managing customer relations with SAP’s top 16 customer accounts.


Ari Pussinen
Director General Business and Partner Ecosystem, Nordic & Baltics

Ari Pussinen heads the Nordic Ecosystem & Channels organization who works together with the whole ecosystem around SAP to drive increased customer value and revenue growth.Partners and Alliances of various sizes in the Nordic and Baltic countries are a key element of success for SAP, and the importance of channel business ranks very high in the SAPs strategy going forward. Ari, who joined SAP in 2011, has a university degree (MSc) in economics and finance and almost twenty years of experience within information technology and software, having had various management, sales and business development roles in companies like BEA Systems and Oracle.

Stefano Holguin
Managing Director, Norway

Stefano started at SAP as Nordic Head of Innovation autumn 2015. April 2016 he moved on as Country Manager Norway, where he strives to unlock the business potential of the SAP platform and cloud offerings in an economically challenging environment. He believes the combination of innovation and simplification is the best way to improve customer processes and success. His passion is applying technology to solve real business challenges.

Before coming to SAP, Stefano led HP’s software division in Norway, Finland and the Baltics. Prior to that, he has held several management positions at IBM software division. With more than 20 years of solid experience from the IT business covering roles from developer and technical manager to business developer, sales and marketing, he has a solid understanding of what makes the business run better. Stefano holds a Master of Science in Industrial and Systems Engineering from Ohio University.

Jens Bager
Nordic Head of SAP SuccessFactors
Jens Bager rejoined SAP as Nordic Head of SAP SuccessFactors in November 2016 and is responsible for developing and growing SAP SuccessFactors, a complete human resources management (HR) cloud solution covering everything from payroll to employee engagement. Prior to the position at SAP, Jens Bager has held other executive positions within the IT industry with companies such as Workday, Microsoft and SAP (2004-2012) as well as served as board member in Patchwork Social Media Strategies and Zenbu. Jens is based in Copenhagen.
Jonas Almstrup
Nordic Head of SAP Customer Experience
Jonas Almstrup rejoined SAP in May 2017 as Nordic Head of SAP Customer Experience and is responsible for developing and growing SAP Customer Experience cloud solutions within Marketing, Sales, Payment, eCommerce and Services reshaping the customer journey in the new digital age. 
Jonas holds a Bachelor’s degree in computer science and an MBA, and is a highly experienced international sales leader with a track record of consistent and accurately predicted success. Jonas is specialized in building and scaling software sales organizations in new business areas, since 1994 he has been covering roles as account manager, divisional manger VP Sales & Marketing and CEO in the software industry (CA Technologies, IBM, Kapow Technologies, ChannelCRM, NNIT and SAP from 2012-2016), the past 10 years with a focus on cloud and front office solutions. Jonas is based in Copenhagen.
Jens Hauge Jacobsen
Nordic Head of SAP Ariba 
Jens Hauge Jacobsen has held the position as Nordic Head of SAP Ariba since November 2016 joining SAP in 2014 when SAP bought Ariba. Jens is responsible for developing and growing SAP Ariba, our cloud procurement solution that integrates the entire buying process across the organization offering an end-to-end automated system that removes complexity and allows buyers and suppliers to manage everything from contracts to payments all in one place. 
Jens is an experienced sales professional with +14 years of working with SAP, eProcurement and eMarket places within consulting, product management, commercial, marketing, sales to large private companies and has prior to this position worked at Ariba, Capgemini BPO, IBX, PriceWaterhouseCoopers. Jens is based in Copenhagen.
Morten Karas
Nordic Head of SAP HANA Enterprise Cloud
Morten Karas joined SAP in July 2016 as Nordic Head of SAP HANA Enterprise Cloud. Morten leads a team responsible for developing and growing HANA Enterprise Cloud (HEC) in the Nordics. HEC allows enterprises of all sizes to run and consume SAP’s ERP Suite S/4 HANA and other solutions powered by SAP HANA in-memory technology in a flexible, secure and scalable enterprise-class, private cloud. 
Morten Karas is an experienced sales and marketing leader with +18 years of experience in business-to-business sales and marketing of IT solutions and services. Prior to the position at SAP, Morten has worked with other IT companies such as IBM, 7N and Fujitsu. Morten holds a Graduate Diploma in Business Administration (HD-A) from Copenhagen Business School and is based in Copenhagen.   
Jesper Dyhr
Nordic Head of Platform & Technology Sales
Jesper Dyhr joined SAP as Nordic Head of Platform & Technology Sales on May 1, 2018. He is responsible for the sales of the SAP HANA Platform – the database and data management software providing the core technology infrastructure companies need to become digital enterprises and to innovate and lead in an increasingly digital world. Jesper is an experienced leader with a demonstrated history of building and running successful businesses within the information technology and services industry and has a strong IT/Technical background from previous positions at Columbus, Netgroup and IBM. Jesper is based in Copenhagen.
Jesper Illum
Head of Nordic Financial Services
Jesper Illum is working as Nordic Head of Financial Services and is responsible for strategy, partner cooperation and building C - level relations across Nordic FSI companies. Jesper has a solid record with 18 years of working for American and English Financial Services companies and his experience includes operations, sales, business development and management. Before leaving SAP in 2016, he worked 5 years on building up the FSI territory in Denmark. During that time, he managed to be one of the first to sell CRM on HANA globally and one of the first to sell BW on HANA to Danish FSI customers. Before rejoining SAP in 2017 he worked as Nordic Sales Director at Smart Business Process Automation. He holds a degree in Sales and Marketing from Copenhagen Business School.
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