Alex de Minaur: Set for success
A winning match
Ten-time ATP Tour title winner and SAP Sports Ambassador Alex de Minaur trusts Wilson Sporting Goods to raise his game. To elevate end-to-end business processes and win customers around the world, Wilson counts on SAP.
SAP and Wilson: Serving up game-changing cloud integration
How SAP helps the sporting goods icon innovate faster.
Wilson runs smarter and faster with SAP, supporting professional athletes like Alex alongside customers, vendors, and internal teams. Powerful, integrated cloud solutions enhance processes across Wilson’s organization to unlock the full potential of its AI, data, and applications—and outpace its competitors.
Solutions in play
How SAP enables Wilson to create more precise processes.
Business Technology Platform
Integrate, automate, extend, and build AI-enhanced business applications for mission-critical processes.
Business Data Cloud
Adapt fast and gain the context you need to make transformative decisions with AI-powered applications that understand your business.
SAP Ariba solutions
Take on continual disruptions and complex process challenges with unmatched insights, intelligent tools, and advanced analytics.
About Alex de Minaur
Nicknamed “The Demon” for his speed and agility, Alex embodies the SAP values of resilience, excellence, and determination.
Alex brings out his best thanks to Wilson. And with SAP powering both global brands, his fans win too.
Resources for sports and entertainment
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