Optimize revenue and margin with AI-driven pricing analytics and simulations
Drive smarter pricing decisions with end-to-end analytics that link shopper insights, pack-price architecture, and elasticity modeling. Supports scenario planning and margin-focused optimization for scalable growth.
Benefits
Drive volumetric growth with shopper-centric price pack architecture
Design and optimize Price Pack Architecture using the OBPPC (Occasion, Brand, Pack, Price, Channel) framework, linking demand spaces and consumption occasions directly to pricing decisions: enabling scalable, volume-led growth across shopper missions.
Sharpen pricing precision with elasticity-driven and cross-elasticity insights
Better understand product sensitivity and cross-elasticity effects to uncover shopper trade-offs and competitive dynamics, enabling precise pricing strategies at the SKU, PPG, or channel level to maximize revenue without eroding share.
Capture portfolio gaps and pricing opportunities with occasion-led diagnostics
Identify white space across the commercial portfolio by analyzing gaps in pack-price combinations, premium potential, and misaligned price per litre/gram equations, helping unlock pricing and portfolio opportunities grounded in shopper occasions and brand strategy.
Maximize profitability with scenario-based price-pack simulations
Create and benchmark multiple pack and pricing scenarios to evaluate consumer response, volume shifts, and margin impact, enabling data-driven comparisons that accelerate innovation while optimizing price-volume-profit trade-offs.
Features
Design shopper-centric price pack architecture
Build data-driven pack-price strategies tailored to demand spaces and channel dynamics by mapping shopper preferences and decision trees across segments.
Model price elasticity and product interactions
Quantify how price changes impact demand by SKU or PPG, uncovering unique product interactions and shopper trade-off behaviors to fine-tune pricing levers.
Simulate price-volume-profit scenarios
Run simulations to test pricing outcomes, from premiumization to price cuts, and evaluate their impact on volume, margin, and share using price index response curves.
Identify whitespace and premiumization opportunities
Identify gaps in pack-size and occasion coverage while uncovering unmet consumer needs across your portfolio. Leverage these insights to unlock new growth opportunities, refine your pricing architecture, and ensure your offerings align more closely with shopper missions and demand spaces.
Activate AI-powered price optimization with competitive benchmarking
Generate always-on, optimized pricing scenarios aligned to business goals like margin uplift and share gain. Benchmark against industry competitors to identify white space and critical-to-win areas: enabling faster, more strategic pricing decisions in dynamic market conditions.
Plans and pricing
All plans include:
- Advanced elasticity modeling with cross-price sensitivity
- OBPPC-based price pack architecture optimization
- Scenario-based profitability simulations
validFrom1749772800000
validUntil253370723039000
priceDisplay{"freeStarterSubscriptionOrSubscription":{"global-USD":{"labels":{"main":{"value":"500000.00","currency":"USD"},"subs":["One-time"],"tooltip":false,"ctas":[{"code":"LEAD_BUY","name":"Get it now","restrictions":[],"countries":[],"customProperties":{},"targetGroups":["direct","indirect"]}]}}}}
materialNumber8007120
internalIdJ_7nZVTDQcGqQPjPGPd4Lg
lifeCycleStatusCode
entitlementTypes[{"commercialModels":[],"commercialModel":{"code":"subscription","name":"Subscription"},"customerType":{"code":"external","name":"external"}}]
includes[]
technicalName2002000431
titleEnterprise Edition
editionId27fee765-54c3-41c1-aa40-f8cf18f7782e
tncAvailablefalse
audiencepublic
isAddOnfalse
features[]
blocksOf{"code":null,"amount":null,"metric":null,"timeUnit":null}
commitmentPeriod
renewalTypes[]
prerequisites{"materialNumber":null,"materialName":null,"targetUrl":null,"andConnections":[],"orConnections":[]}
prices[{"type":"new","currency":"USD","revenueCloudMarketId":"USD","group":{"id":"0","validFrom":"2025-06-13T00:00:00Z"},"markets":[{"marketId":"global"}],"periodicity":{"code":"one-time","name":"One-Time"},"fixedRates":[],"percentageFees":[],"setupFees":[{"metricId":"fixed","metricName":"Fixed Fee","price":"500000"}],"allUnitVolumeRates":[],"tierRates":[],"blockRates":[]}]
salesMetric{"id":null,"name":null,"description":null,"elasticity":null}
productQuantity{"minQuantity":null,"maxQuantity":null,"quantityIncrement":null}
deploymentType
hasCustomTnCUrlfalse
hasTermsUrlfalse
hidePricefalse
- Covers all categories, customers, and channels for a key market, with scaling efficiencies for expansion based on market size and complexity.
validFrom1749772800000
validUntil253370723039000
priceDisplay{"freeStarterSubscriptionOrSubscription":{"global-USD":{"labels":{"top":"From","main":{"value":"200000.00","currency":"USD"},"tooltip":true,"subs":["Per One-Time"],"ctas":[{"code":"LEAD_BUY","name":"Get it now","restrictions":[],"countries":[],"customProperties":{},"targetGroups":["direct","indirect"]}]}}}}
materialNumber8007120
internalIdhoch6RwwT-WFds2e2OhPFQ
lifeCycleStatusCode
entitlementTypes[{"commercialModels":[],"commercialModel":{"code":"subscription","name":"Subscription"},"customerType":{"code":"external","name":"external"}}]
includes[]
technicalName2002000431
titleStarter Edition
editionId868721e9-1c30-4fe5-8576-cd9ed8e84f15
tncAvailablefalse
audiencepublic
isAddOnfalse
features[]
blocksOf{"code":null,"amount":null,"metric":null,"timeUnit":null}
commitmentPeriod
renewalTypes[]
prerequisites{"materialNumber":null,"materialName":null,"targetUrl":null,"andConnections":[],"orConnections":[]}
prices[{"type":"new","currency":"USD","revenueCloudMarketId":"USD","group":{"id":"0","validFrom":"2025-06-13T00:00:00Z"},"markets":[{"marketId":"global"}],"periodicity":{"code":"one-time","name":"One-Time"},"fixedRates":[],"percentageFees":[],"setupFees":[],"allUnitVolumeRates":[],"tierRates":[],"blockRates":[{"metricId":"dollars","metricName":"Dollars","minimumBlocks":0,"blockSize":1,"pricePerBlock":200000,"includedQuantity":0}]}]
salesMetric{"id":null,"name":null,"description":null,"elasticity":null}
productQuantity{"minQuantity":null,"maxQuantity":null,"quantityIncrement":null}
deploymentType
hasCustomTnCUrlfalse
hasTermsUrlfalse
hidePricefalse
- Limited coverage of Categories/ Customers/ Channel (specific constraints to be determined basis size and nature of the market in scope)
productMarkets["AX","CN","UA","BY","IQ","ZW","ZM","ZA","YT","YE","WS","WF","VU","VN","VI","VG","VE","VC","VA","UZ","UY","UG","TZ","TW","TV","TT","TR","TO","TN","TM","TL","TK","TJ","TH","TG","TF","TD","TC","SZ","SV","ST","SR","SO","SN","SM","SL","SK","SJ","SI","SH","SG","SE","SC","SB","SA","RW","RS","RO","RE","QA","PY","PW","PS","PR","PN","PM","PL","PK","PH","PG","PF","PE","PA","OM","NZ","NU","NR","NP","NO","NL","NI","NG","NF","NE","NC","NA","MZ","MY","MX","MW","MV","MU","MT","MS","MR","MQ","MP","MO","MN","MM","ML","MK","MH","MG","ME","MD","MC","MA","LY","LV","LU","LT","LS","LR","LK","LI","LB","LA","KZ","KY","KW","KR","KN","KM","KI","KH","KG","KE","JP","JO","JM","JE","IS","IO","IL","IE","ID","HU","HT","HR","HN","HM","HK","GY","GW","GU","GT","GS","GR","GQ","GP","GN","GM","GL","GI","GH","GG","GF","GE","GD","GB","GA","FO","FM","FK","FJ","ET","ES","ER","EH","EG","EE","EC","DZ","DO","DM","DK","DJ","CZ","CY","CX","CV","CR","CO","CM","CL","CK","CI","CG","CF","CD","CC","CA","BZ","BW","BV","BT","BS","BO","BN","BM","BJ","BI","BH","BF","BE","BD","BB","BA","AZ","AW","AS","AR","AQ","AO","AM","AL","AI","AG","AF","AE","AD","US","PT","IT","IN","FR","FI","DE","CH","BR","BG","AU","AT","IM","BL"]
Technical Information
Technical details
| Solution type | Extensions and Add-ons |
| Category | Revenue Management |
| Industry | Cross-Industry, Retail, Consumer Products, Automotive, Travel and Transportation |
| Works with |
|
Deployment and operations
The following information is provided by the publisher and applies to the latest app version available on the SAP Store. SAP does not control these policies and procedures; the publisher is solely responsible for the accuracy of the provided information.
| Deployment |
|
| Globalization |
|
| Operations |
|
Security and compliance
The following information is provided by the publisher and applies to the latest app version available on the SAP Store. SAP does not control these policies and procedures; the publisher is solely responsible for the accuracy of the provided information.
| Security |
|
| Compliance |
|
| Privacy policy |
SAP's privacy policy is not applicable to the use of this app. Please refer to the privacy policy provided by this app's partner. |
technical-name
2002000431
is-partner
true
support-email
mailto:abhishek.raghupungav@decisionpoint.in
Resources
Pricing Analytics
RGM Odyssey: Sailing towards profitable volume growth while anchoring your value share
Testimonial by Paul Smith (Global Product Marketing - SAP Trade & Revenue Growth Management Solutions)
Publisher
Decision Point Analytics Inc
Decision Point is a Global Analytics Think Tank delivering an end-to-end business impact at scale with expertise in digital transformation and GenAI capabilities.
More solutions provided by {{publisher}} Decision Point Analytics Inc
products
2001016339,2002000432,2002002613
service1label
Ask publisher
service1url
contact-leadform
service1description
Contact the publisher for further details
service1icon
contact-publisher
service1edition
J_7nZVTDQcGqQPjPGPd4Lg:LEAD_BUY
service2label
Contact support
service2url
https://store.sap.com/dcp/en/supportform
service2description
Submit a support ticket for assistance with any questions or issues
service2icon
contact-support