- Fan and Customer Engagement
- Fan and Customer Analytics
- Fan and Customer Loyalty
- Marketing Planning and Analytics
- Marketing Execution
Sports & Entertainment
Engage fans on every level through world-class innovation in sports and entertainment
Win on the field, on the screen, and on the world stage when you gain a deeper understanding of players, patrons, visitors, fans, and customers. Our software can help you improve player and team performance, run your venue more simply, and maximize revenue by streamlining operations and increasing visibility into customer data and analysis.
Solve your specific sports and entertainment needs
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Gain a competitive edge by leveraging the digital transformation in sports
Outclass and outmaneuver the competition – on the field and off – by capturing, analyzing, and using data in real time to create the “digital athlete.” Transform traditional methods in athlete management, scouting, health, fitness, training, development, game execution, and compliance for an edge no competitor can copy.
Adapt your casino to disruptive change in the digital era
Welcome casino goers into a live experience that can grab and hold their attention in a fiercely competitive market. Make commerce seamless and technology invisible – so your guests are the only ones rolling the dice. Win new customer segments, boost nongaming revenue, and create an immersive entertainment atmosphere.
Transform your business faster with help from SAP Digital Business Services
Jump-start your SAP solutions and drive ROI by collaborating with industry experts, consultants, and support engineers to receive guidance, prescriptive best practices, and expertise – no matter where you are on your journey.
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Realize your business goals by simplifying and accelerating your digital transformation
In an era focused on continuous innovation and anticipating customer needs, it can be hard to turn your vision into reality. This is where SAP Digital Business Services can help. We’re part of SAP, so we know SAP software better than anyone else. With over 40 years of experience, we can help you reach your business transformation goals, and everything in between.
Transform your business with unparalleled service support enterprise-wide
SAP Digital Business Services connects business and IT to help you close the gap between your digital transformation strategy and execution. From designing and value discovery to accelerated innovation to productive usage for tangible business results, you can evolve your business by breaking new ground with a trusted adviser that knows SAP software best.
What are leading analysts saying about SAP?
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SAP Sports One wins special mention at German Design Awards
Find out why SAP Sports One earned a special mention for Excellent Communications Design Interactive UX. The solution was developed using the design thinking method with the goal of meeting all requirements and user needs of sports teams.
SAP Sports One wins iF Design Gold Award 2017
See how this all-in-one sports software can change the way soccer is played for leagues of any size. Enable your team to reach its athletic goals with superior analysis tools and implementation functions.
See how customers are succeeding with SAP
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Making spectators part of the show with SAP HANA
See how Cirque du Soleil’s Toruk – The First Flight urges audience members to access the show’s mobile app during the performance.
Creating a closer fan experience with SAP software
Learn how the German Football Association (DFB) simplified communication and personalized messages to fans through social media.
45% lift in Web engagement time with SAP HANA
Find out how NHL brought millions of fans’ eyes to the stats behind each play, and how it targets more specific fan demographics.
Solve your sports and entertainment business needs
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Play locally, think globally, drive loyalty
Explore new ways to tap into the passion of your customer base and create a deeper loyalty to your sports organization that drives growth on a global scale.
Focus on niche content and go direct to customers
Give each segment of your audience exactly what it wants. Explore fragmentation to learn what those audience members are willing to pay to get the specific content they crave.
Get the latest news and trends from experts
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Stephan Sieger
SAP
Improve sports performance by acting on data in real time
Collect data on athletes and analyze it effectively in the moment to gain a competitive edge on the field, court, or track.
Mark Lehew
SAP
Six challenges to the sports digital revolution
Let go of gut feelings in favor of real-time player performance data. See how the sports world has gone digital, and what obstacles are left to conquer.
Bastian Finkel
SAP
Customers share best practices for SAP Hybris Marketing
Marquee sports brands joined SAP in March to discuss the topic of fan engagement and how they’re using SAP Hybris Marketing to achieve their goals – today and in the future.
Communities and Events
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Meet the entertainment team at an event near you
Join us at several entertainment events, such as G2EA in Macau, the European Lotteries 9th Congress in Krakow, or the Euro attractions Show in Berlin. Contact the team for more information!
Join the SAP Community
Stay up to date on the latest innovations, trends, and solutions for sports and entertainment through blogs, discussions, and events – and find out how SAP can help your sports and entertainment business run better.
Manage your sports and entertainment business enterprise-wide
From human resources to finance and analytics, we have the right solutions to run your sports and entertainment business better, faster, and simpler enterprise-wide. Explore our comprehensive solutions for all business processes across all industries to find the solutions you need to build a connected business and enable continuous growth.