SAP Sapphire Madrid

May 19–21, 2026

Join SAP leaders, industry experts, and peers at our flagship event series for the reveal of SAP’s bold new AI vision and a reimagined Joule experience.

SAP Sapphire Madrid attendees exploring the show floor with SAP gradient anvils fanning out
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SAP Sapphire Madrid attendees
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Bring it at SAP Sapphire

  • Learn about Joule’s specialized AI agents and role-based assistants.

  • Experience live demos and see how real customers get results with Joule.

  • Connect with experts, partners, and peers to talk AI strategy and gain insights.

Register early and save on SAP Sapphire

Register by March 13 to secure early-bird rates—save €400 on individual tickets and €1,999 on group packages in Madrid.

Register now

Agenda at a glance

Please note that this agenda is listed in Central European Summer Time (CEST) and is subject to change. The session catalog will be available in March 2026.

Tuesday, May 19
7:00 a.m.–5:00 p.m.Registration open
9:00 a.m.–1:00 p.m.Partner Summit
1:00 p.m.–5:00 p.m.Show floor open
1:00 p.m.–5:00 p.m.SAP solution demos, experience center, breakout sessions, meeting district, and sponsor booths
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Join us for Celebration Night

Wednesday, May 20

6:30 p.m.–10:00 p.m.

 

Close the day at IFEMA Madrid with NEW CITY BEATS, a high-energy live show blending international DJs, stunning visuals, powerhouse vocals, and world-class musicians. With 2,000+ global performances across hits, house, R&B, and rock, they deliver an electric, unforgettable atmosphere that lasts all night.

Roger Federer: Find your winning edge

Thursday, May 21

1:00 p.m.–2:00 p.m.

 

Join legendary tennis champion and philanthropist Roger Federer for insights into excelling under pressure. The star shares how his career-long lessons in versatility, resilience, and strategic thinking can help leaders deliver results in any business arena.

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Featured sponsors

We have one of the world’s most powerful partner ecosystems—designed to help you push further, scale faster, and succeed at the next level.

Premier sponsors

Diamond sponsors

Register now for SAP Sapphire Madrid

We look forward to seeing you in Madrid at IFEMA Madrid May 19–21, 2026. Register now to take advantage of special rates that may be available for you and your organization.

Virtual experience
Can’t make it to Madrid?

Join us at SAP Sapphire Virtual May 12–13. The virtual experience will feature live keynotes and daily streaming from the show floor, along with ample opportunities to dive deeper and engage.

Learn about SAP Sapphire Virtual
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