Bring it at SAP Sapphire
Learn about Joule’s specialized AI agents and role-based assistants.
Experience live demos and see how real customers get results with Joule.
Connect with experts, partners, and peers to talk AI strategy and gain insights.
Register early and save on SAP Sapphire
Register by March 13 to secure early-bird rates—save €400 on individual tickets and €1,999 on group packages in Madrid.
Agenda at a glance
Please note that this agenda is listed in Central European Summer Time (CEST) and is subject to change. The session catalog will be available in March 2026.
| Tuesday, May 19 | |
|---|---|
| 7:00 a.m.–5:00 p.m. | Registration open |
| 9:00 a.m.–1:00 p.m. | Partner Summit |
| 1:00 p.m.–5:00 p.m. | Show floor open |
| 1:00 p.m.–5:00 p.m. | SAP solution demos, experience center, breakout sessions, meeting district, and sponsor booths |
Join us for Celebration Night
Wednesday, May 20
6:30 p.m.–10:00 p.m.
Close the day at IFEMA Madrid with NEW CITY BEATS, a high-energy live show blending international DJs, stunning visuals, powerhouse vocals, and world-class musicians. With 2,000+ global performances across hits, house, R&B, and rock, they deliver an electric, unforgettable atmosphere that lasts all night.
Roger Federer: Find your winning edge
Thursday, May 21
1:00 p.m.–2:00 p.m.
Join legendary tennis champion and philanthropist Roger Federer for insights into excelling under pressure. The star shares how his career-long lessons in versatility, resilience, and strategic thinking can help leaders deliver results in any business arena.