Marcel Hartmann Executive Biography
Marcel Hartmann serves as the SAP Americas Head of Corporate Sector. Descargue el documento
Marcel Hartmann serves as the SAP Americas Head of Corporate Sector. © 2026 SAP SE or an SAP affiliate company. All rights reserved. No part of this publication may be reproduced or transmitted in any form or for any purpose without the express
permission of SAP SE or an SAP affiliate company. SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered
trademarks of SAP SE (or an SAP affiliate company) in Germany and other countries. All other product and service names mentioned are the trademarks of their respective
companies. Please see https://www.sap.com/trademark for additional trademark information and notices.
[PUBLIC]
Executive Biography
SAP Americas Team
Marcel Hartmann
Regional Vice President, Head of Corporate
SAP Americas
Marcel Hartmann serves as the SAP Americas Head of Corporate Sector spearheading
strategic revenue growth initiatives that accelerate net-new sales and drive business
expansion. With a deep focus on GTM and digital transformation, he plays a pivotal role in
advancing SAP’s growth engine. Marcel and his team closely align with the SAP partner
organization to empower and enable partners with new business framework to drive
volume-based cloud adoption, co-innovation, and mutual value creation at scale.
Prior to his current role, Marcel served as the Senior Vice President for the North America
Digital Hub, after having tremendous success previously leading the Barcelona Digital Hub.
In North America, he was responsible for developing a go-to-market strategy and
operations that leveraged digital innovation, automation, and digital mindset to
exponentially scale end-to-end customer coverage and maximize customer lifetime value.
He led teams to deliver world-class, end-to-end digital customer experience, deploying
digital modalities and operationalizing scalability.
Since joining SAP in 2016, Marcel has held various leadership roles including Vice
President of Business Development for EMEA, Chief Operating Officer for Midmarket Digital
in EMEA, and Head of Cloud Channel & Partner Management for SAP Germany. Prior to his
time at SAP, he spent a combined 12 years in various sales and business development
positions at Salesforce and Microsoft.
permission of SAP SE or an SAP affiliate company. SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered
trademarks of SAP SE (or an SAP affiliate company) in Germany and other countries. All other product and service names mentioned are the trademarks of their respective
companies. Please see https://www.sap.com/trademark for additional trademark information and notices.
[PUBLIC]
Executive Biography
SAP Americas Team
Marcel Hartmann
Regional Vice President, Head of Corporate
SAP Americas
Marcel Hartmann serves as the SAP Americas Head of Corporate Sector spearheading
strategic revenue growth initiatives that accelerate net-new sales and drive business
expansion. With a deep focus on GTM and digital transformation, he plays a pivotal role in
advancing SAP’s growth engine. Marcel and his team closely align with the SAP partner
organization to empower and enable partners with new business framework to drive
volume-based cloud adoption, co-innovation, and mutual value creation at scale.
Prior to his current role, Marcel served as the Senior Vice President for the North America
Digital Hub, after having tremendous success previously leading the Barcelona Digital Hub.
In North America, he was responsible for developing a go-to-market strategy and
operations that leveraged digital innovation, automation, and digital mindset to
exponentially scale end-to-end customer coverage and maximize customer lifetime value.
He led teams to deliver world-class, end-to-end digital customer experience, deploying
digital modalities and operationalizing scalability.
Since joining SAP in 2016, Marcel has held various leadership roles including Vice
President of Business Development for EMEA, Chief Operating Officer for Midmarket Digital
in EMEA, and Head of Cloud Channel & Partner Management for SAP Germany. Prior to his
time at SAP, he spent a combined 12 years in various sales and business development
positions at Salesforce and Microsoft.
© 2026 SAP SE or an SAP affiliate company. All rights reserved. No part of this publication may be reproduced or transmitted in any form or for any purpose without the express
permission of SAP SE or an SAP affiliate company. SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered
trademarks of SAP SE (or an SAP affiliate company) in Germany and other countries. All other product and service names mentio ned are the trademarks of their respective
companies. Please see https://www.sap.com/trademark for additional trademark information and notices.
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Marcel holds a master’s degree in economics from Ludwig-Maximilian University in Munich,
Germany. After having lived in Munich, Seoul, Berlin, and Barcelona, he now calls
Alpharetta, Georgia home. When not at work, Marcel enjoys exploring new restaurants,
playing tennis, or traveling with his wife and three boys.
permission of SAP SE or an SAP affiliate company. SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered
trademarks of SAP SE (or an SAP affiliate company) in Germany and other countries. All other product and service names mentio ned are the trademarks of their respective
companies. Please see https://www.sap.com/trademark for additional trademark information and notices.
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Marcel holds a master’s degree in economics from Ludwig-Maximilian University in Munich,
Germany. After having lived in Munich, Seoul, Berlin, and Barcelona, he now calls
Alpharetta, Georgia home. When not at work, Marcel enjoys exploring new restaurants,
playing tennis, or traveling with his wife and three boys.