SAP Innovation Awards 2024 - 4427 - Sony Pictures Networks India
This SAP S/4HANA and SAP Ariba Greenfield implementation is part of an overall digital transformation agenda of Sony Pictures. This initiative not only touched the work life of the finance and commercial users, but has also changed the way of working for the core business users as well. Descargue el documentoPUBLIC
Entry Pitch Deck
Culver Max Entertainment Private Limited
(Sony Pictures Networks India)
Mahesh Patil
Media
Business Transformation
powered by SAP S/4HANA
Entry Pitch Deck
Culver Max Entertainment Private Limited
(Sony Pictures Networks India)
Mahesh Patil
Media
Business Transformation
powered by SAP S/4HANA
COMPANY NAME:
HEADQUARTERS:
INDUSTRY:
WEBSITE:
NUMBER OF EMPLOYEES:
Company Information
© 2023 SAP SE or an SAP affiliate company. All rights reserved | PUBLIC 2
Culver Max Entertainment Private
Limited (Sony Pictures Networks India)
Mumbai, Maharashtra, India
Media & Entertainment
www.sonypicturesnetworks.com
1200+
Sony Pictures Network India (SPNI), the consumer-facing identity of Culver Max
Entertainment Pvt. Ltd., is a subsidiary of Sony Group Corporation, Japan. It is a leading
Indian Media Conglomerate with diverse portfolio across TV Broadcasting, OTT & Content
Production.
• TV Broadcasting (est. 1995): Portfolio of 26 channels with market leading presence in Hindi
entertainment and Sports
• Digital Platform (est. 2013): Sony LIV – one of the most watched OTT video platforms in the
country
• Content Production:
• SPN Productions – Film Production (est. 2013)
• Studio NEXT – Content Production (est. 2018)
HEADQUARTERS:
INDUSTRY:
WEBSITE:
NUMBER OF EMPLOYEES:
Company Information
© 2023 SAP SE or an SAP affiliate company. All rights reserved | PUBLIC 2
Culver Max Entertainment Private
Limited (Sony Pictures Networks India)
Mumbai, Maharashtra, India
Media & Entertainment
www.sonypicturesnetworks.com
1200+
Sony Pictures Network India (SPNI), the consumer-facing identity of Culver Max
Entertainment Pvt. Ltd., is a subsidiary of Sony Group Corporation, Japan. It is a leading
Indian Media Conglomerate with diverse portfolio across TV Broadcasting, OTT & Content
Production.
• TV Broadcasting (est. 1995): Portfolio of 26 channels with market leading presence in Hindi
entertainment and Sports
• Digital Platform (est. 2013): Sony LIV – one of the most watched OTT video platforms in the
country
• Content Production:
• SPN Productions – Film Production (est. 2013)
• Studio NEXT – Content Production (est. 2018)
CHALLENGE: SOLUTION: OUTCOME:
Business Transformation powered by SAP S/4HANA
© 2023 SAP SE or an SAP affiliate company. All rights reserved | PUBLIC 3
Sony Pictures Networks India
• Significant manual work in billing
• Manual steps in vendor invoice processing
impacting operational efficiencies and scalability
• Planning and forecasting in excel files.
• Manual activities in collection process.
• Significant part of finance close, consolidation and
reporting done in excel
• Non- standard processes for content procurement
• Implementation of 107 interfaces with close to 40
applications
• Implementation of digital procurement solution
encompassing SAP Ariba, SAP Invoice
Management by OpenText, and SAP Bank
Communication Management
• Anaplan implemented for planning and forecasting
• Collections and dispute management for
automating the collection process
• SAP BW/4HANA, SAP Business Planning and
Consolidation (BPC), SAP Analytics Cloud and
Finance close cockpit for finance close,
consolidation and reporting
• 50 to 60% cycle time reduction in customer billing
• 50% reduction in supplier invoice processing
• 40% efforts reduction due to Digital Procurement
• 50% reduction in number of PO amendments
• 35% reduction in cycle time for annual budgeting
• 40 to 50% reduction in cycle time for collection
receipt and application to invoices
• Reduction in month end closing timelines from
WD (Workday) 3 to WD 1
60%Cycle time reduction
in customer billing
40%Efficiency improvement in procure
to pay process
50%Cycle time reduction
in collection process
60%Reduction in month
end close timelines
Business Transformation powered by SAP S/4HANA
© 2023 SAP SE or an SAP affiliate company. All rights reserved | PUBLIC 3
Sony Pictures Networks India
• Significant manual work in billing
• Manual steps in vendor invoice processing
impacting operational efficiencies and scalability
• Planning and forecasting in excel files.
• Manual activities in collection process.
• Significant part of finance close, consolidation and
reporting done in excel
• Non- standard processes for content procurement
• Implementation of 107 interfaces with close to 40
applications
• Implementation of digital procurement solution
encompassing SAP Ariba, SAP Invoice
Management by OpenText, and SAP Bank
Communication Management
• Anaplan implemented for planning and forecasting
• Collections and dispute management for
automating the collection process
• SAP BW/4HANA, SAP Business Planning and
Consolidation (BPC), SAP Analytics Cloud and
Finance close cockpit for finance close,
consolidation and reporting
• 50 to 60% cycle time reduction in customer billing
• 50% reduction in supplier invoice processing
• 40% efforts reduction due to Digital Procurement
• 50% reduction in number of PO amendments
• 35% reduction in cycle time for annual budgeting
• 40 to 50% reduction in cycle time for collection
receipt and application to invoices
• Reduction in month end closing timelines from
WD (Workday) 3 to WD 1
60%Cycle time reduction
in customer billing
40%Efficiency improvement in procure
to pay process
50%Cycle time reduction
in collection process
60%Reduction in month
end close timelines
© 2023 SAP SE or an SAP affiliate company. All rights reserved | PUBLIC 4
As CFO the most important thing for me of course is the greatly increased automation in controls and
compliance. This is key to supporting our growth ambitions. But equally important is the analytics
capability that makes us a data driven organization and helps the business in better decision making.
- Nitin Nadkarni (Chief Financial Officer, SPNI)
When we embarked on our digital transformation journey as part of our SPNI 3.0 vision it was evident that
finance transformation was the linchpin. I am very proud of the fact, that with our SAP S/4HANA based
ecosystem we now have a fully integrated, scalable core that cuts across our linear and digital businesses.
It is a modern, cloud native architecture that is not only future proof but places us very well to support both
organic and inorganic growth in a very competitive and important market for Sony Corp.
- Raj Mohan Srinivasan (Chief Information Officer, SPNI)
As CFO the most important thing for me of course is the greatly increased automation in controls and
compliance. This is key to supporting our growth ambitions. But equally important is the analytics
capability that makes us a data driven organization and helps the business in better decision making.
- Nitin Nadkarni (Chief Financial Officer, SPNI)
When we embarked on our digital transformation journey as part of our SPNI 3.0 vision it was evident that
finance transformation was the linchpin. I am very proud of the fact, that with our SAP S/4HANA based
ecosystem we now have a fully integrated, scalable core that cuts across our linear and digital businesses.
It is a modern, cloud native architecture that is not only future proof but places us very well to support both
organic and inorganic growth in a very competitive and important market for Sony Corp.
- Raj Mohan Srinivasan (Chief Information Officer, SPNI)
COMPANY NAME:
Participating Partner Information
© 2023 SAP SE or an SAP affiliate company. All rights reserved | PUBLIC 5
Deloitte Touche Tohmatsu India LLP
Deloitte India has more than 25,000 professionals operating out of
13 cities – Ahmedabad, Bengaluru, Bhubaneswar, Chennai,
Coimbatore, Goa, Gurugram, Hyderabad, Jamshedpur, Kochi,
Kolkata, Mumbai, and Pune. We are committed to becoming the
undisputed leader in professional services in the areas of Audit &
Assurance, Risk Advisory, Tax, Consulting, and Financial Advisory
services. We serve public and private clients spanning multiple
industries. We draw our strength from our people, which include
2,300+ professionals in Audit & Assurance, 4,100+ in Risk Advisory,
2,700+ in Tax, 10,000+ in Consulting, and 1,200+ in Financial
Advisory.
We take pride in our ability to serve our clients distinctively by
solving complex challenges, inspire our talent to deliver outstanding
values, and support our communities and society we live in. Our
multi-disciplinary model ensures we serve our clients across
businesses and deliver the right combination of local insight and
international expertise. We are a dominant SAP S/4/HANA player in
the global marketplace with 132 live projects, 207 implementations
and 118 Phase 0 projects.
The business transformation powered by SAP S/4HANA is the
linchpin of the digital transformation agenda of SPNI. This
transformation program has not only touched the work life of the
finance and commercial functions but has also changed ways of
working for the core business users.
The program boasts 107 interfaces with close to 40 applications,
28 process areas, ~150 process changes, ~120 controls, 24 SAP
applications including 11 cloud applications, 25 use cases for
process automation using SAP Intelligent Robotic Process
Automation, ~450 KPIs and ~118 reports in addition to the
standard reports to improve visibility, control and efficiency. This
program was disruptive as it not only involved implementation of
SAP S/4HANA solutions but also involved rejig and transformation
of upstream processes and applications pertaining to billing,
master data, contract management, content management, etc.
Deloitte is immensely proud to have partnered with Sony Pictures
Network India (Culver Max) in this finance transformation journey
which was disruptive in its approach but very impactful in its
outcome!
This implementation is the largest SAP S/4 HANA implementation
in the media sector in India.
Participating Partner Information
© 2023 SAP SE or an SAP affiliate company. All rights reserved | PUBLIC 5
Deloitte Touche Tohmatsu India LLP
Deloitte India has more than 25,000 professionals operating out of
13 cities – Ahmedabad, Bengaluru, Bhubaneswar, Chennai,
Coimbatore, Goa, Gurugram, Hyderabad, Jamshedpur, Kochi,
Kolkata, Mumbai, and Pune. We are committed to becoming the
undisputed leader in professional services in the areas of Audit &
Assurance, Risk Advisory, Tax, Consulting, and Financial Advisory
services. We serve public and private clients spanning multiple
industries. We draw our strength from our people, which include
2,300+ professionals in Audit & Assurance, 4,100+ in Risk Advisory,
2,700+ in Tax, 10,000+ in Consulting, and 1,200+ in Financial
Advisory.
We take pride in our ability to serve our clients distinctively by
solving complex challenges, inspire our talent to deliver outstanding
values, and support our communities and society we live in. Our
multi-disciplinary model ensures we serve our clients across
businesses and deliver the right combination of local insight and
international expertise. We are a dominant SAP S/4/HANA player in
the global marketplace with 132 live projects, 207 implementations
and 118 Phase 0 projects.
The business transformation powered by SAP S/4HANA is the
linchpin of the digital transformation agenda of SPNI. This
transformation program has not only touched the work life of the
finance and commercial functions but has also changed ways of
working for the core business users.
The program boasts 107 interfaces with close to 40 applications,
28 process areas, ~150 process changes, ~120 controls, 24 SAP
applications including 11 cloud applications, 25 use cases for
process automation using SAP Intelligent Robotic Process
Automation, ~450 KPIs and ~118 reports in addition to the
standard reports to improve visibility, control and efficiency. This
program was disruptive as it not only involved implementation of
SAP S/4HANA solutions but also involved rejig and transformation
of upstream processes and applications pertaining to billing,
master data, contract management, content management, etc.
Deloitte is immensely proud to have partnered with Sony Pictures
Network India (Culver Max) in this finance transformation journey
which was disruptive in its approach but very impactful in its
outcome!
This implementation is the largest SAP S/4 HANA implementation
in the media sector in India.
GLOBAL CHALLENGES BUSINESS CHALLENGES
Challenges and Objectives 1 of 2
© 2023 SAP SE or an SAP affiliate company. All rights reserved | PUBLIC 6
• Unstructured master data management (e.g.. Agency-client
mapping)
• Inability to handle varied business scenarios (e.g.. MSME
identifiers)
• Largely manual collections process
• Non-scalable Enterprise structure (e.g.., channels as PC)
• Significant manual effort in reporting (e.g.., ER computation,
plan vs actuals)
• Significant delay in reporting key metrics
• Limited audit trail to source system
• Bolt on solutions implemented are inconsistent with SAP
• Limited view on status and exceptions in period-end closing
• Exchange of flat files for invoicing (e.g.., Air time Log Summary)
• Manual workflow management (e.g.., outstanding management)
• Manual planning and budgeting process
• Absence of single source of truth leading to reconciliation issues
• Sub-optimal operating model construct
• Business requirements and reporting framework are incongruent
• Limited capability for scenario simulation (e.g.., launch of new
shows)
• Absence of financial modeling (e.g.., new projects)
• Limited drill-down and insight generation capabilities
The media industry is changing and media assets are key for
revival , the media asset procurement is also changing and there is
no visibility of the media asset due to which revenue leakage and
with less insights in media library.
Issues in complex nature of contracts, advertising, handling (and
settlement) Taxation is a very important. Lack of Transparency.
Issues in complex nature of contracts, advertising, handling (and
settlement) of funds, acquisition and retainment of personnel and
content
Challenges and Objectives 1 of 2
© 2023 SAP SE or an SAP affiliate company. All rights reserved | PUBLIC 6
• Unstructured master data management (e.g.. Agency-client
mapping)
• Inability to handle varied business scenarios (e.g.. MSME
identifiers)
• Largely manual collections process
• Non-scalable Enterprise structure (e.g.., channels as PC)
• Significant manual effort in reporting (e.g.., ER computation,
plan vs actuals)
• Significant delay in reporting key metrics
• Limited audit trail to source system
• Bolt on solutions implemented are inconsistent with SAP
• Limited view on status and exceptions in period-end closing
• Exchange of flat files for invoicing (e.g.., Air time Log Summary)
• Manual workflow management (e.g.., outstanding management)
• Manual planning and budgeting process
• Absence of single source of truth leading to reconciliation issues
• Sub-optimal operating model construct
• Business requirements and reporting framework are incongruent
• Limited capability for scenario simulation (e.g.., launch of new
shows)
• Absence of financial modeling (e.g.., new projects)
• Limited drill-down and insight generation capabilities
The media industry is changing and media assets are key for
revival , the media asset procurement is also changing and there is
no visibility of the media asset due to which revenue leakage and
with less insights in media library.
Issues in complex nature of contracts, advertising, handling (and
settlement) Taxation is a very important. Lack of Transparency.
Issues in complex nature of contracts, advertising, handling (and
settlement) of funds, acquisition and retainment of personnel and
content