Sports Partnerships

By leveraging IoT provided by the SAP Leonardo IoT Edge technology, team AkzoNobel has equipped each sailor with biometric sensors, allowing them to capture fitness levels and degree of exhaustion during racing, so they can optimize their performance.

Adler Mannheim is one of the most successful ice hockey clubs in Germany, but its fans are the club’s most important asset. Its mobile app is an example of how companies can intensify customer relationships through digitization and communication. 

City Football Group (CFG) encompasses four clubs and six teams around the world. With hundreds of millions of fans, CFG leverages SAP Cloud Solutions to simplify global operations and enhance how fans access and consume data online and at the stadium.

IoT has found its way into equestrianism. SAP Equestrian Analytics takes fans of CHIO Aachen and Event Rider Masters for a ride on race day. Going beyond spectating, SAP Audience Judging empowers fans to take the judge's seat and co-score the competitors in real-time.

Dynamic, complex, challenging – sailing combines it all! The special demands of sailing make it the perfect platform for SAP to bring its innovations to life. Cutting-edge solutions provide an unprecedented experience for fans and a competitive advantage for sailors.

As the first team in the German Bundesliga basketball league, the FC Bayern Basketball club is using SAP Sports One to manage the team and players efficiently, and to optimize their performance using data analytics.

No team dominates German soccer like FC Bayern Munich. But strong players need excited fans. This is why the club runs its end-to-end fan experience with SAP. A real-time view of fans enables FC Bayern Munich to personalize its interactions – and fans are cheering louder than ever.

SAP solutions played a significant role in the German National Team’s (DFB) World Cup championship in 2014. But the game goes on, and so does its partnership with SAP. New data-driven insights continue to provide a competitive advantage for the DFB.

SAP solutions are used throughout the McLaren Technology Group to drive transactional efficiency and strategic insight across a diverse and complex business. Providing a platform for growth and flexibility, SAP enables McLaren to see quicker and act faster.

Mercedes-Benz and SAP both drive innovation. As an Official Business Partner of the Mercedes-Benz EQ Formula E Team, SAP will support its entry in the all-electric single-seater ABB FIA Formula E Championship this year to help the team analyze performance data and deliver the best on-track results.

There are more than 4.5 quadrillion combinations of NBA statistics, and SAP HANA powers these insights on NBA.com/stats. Fans can view groundbreaking video box scores to watch the plays associated with specific stats for an unprecedented interactive experience.

From the cloud to the ice, and beyond, the NHL and SAP are committed to revolutionizing the sport of ice hockey. With NHL.com/stats and endless possibilities of player / puck tracking, fans are being engaged like never before. 

The New York Giants are an NFL team with four Super Bowl championships, most recently winning in 2011. On Giants gamedays at MetLife Stadium, fans venturing to the SAP Plaza have the chance to interact with Giants alumni and Paul Dottino of CBS New York as they break down the winning insights of the upcoming game.

The New York Jets are an NFL team that plays in the AFC East Division at MetLife Stadium. The Jets won Super Bowl III in 1969 and were founded in 1960 as the AFL’s New York Titans. On Jets gamedays, fans in the SAP Plaza have the chance to interact with Jets alumni and Jeane Coakley of SNY as they break down the winning insights of the upcoming game.

The New York Knicks are an NBA team that plays at Madison Square Garden in Manhattan. The Knicks are two-time NBA Finals champions and SAP enhances the game day experience for fans through the new Memorable Moments MSG Concourse Wall. 

SAP is the Official Cloud Technology Partner of the NY Rangers and their home ice at Madison Square Garden, providing the team and arena with technology that allows them to quickly analyze ticket sales and related revenues.

With over 4 million attendees each season, as an official sponsor of Yankee Stadium SAP has an incredible opportunity with immense access. The SAP Suite Level entertains thousands of guests as they come to enjoy America's Pastime at one of the most iconic stadiums in the world.

The San Francisco 49ers are a five-time SuperBowl championship NFL team. The 49ers are considered the #1 sports team in the Bay Area and Silicon Valley, providing a key opportunity to showcase SAP technologies with the team that plays at the premier outdoor facility in the key strategic market of Silicon Valley.

SAP helps the San Jose Sharks® organization run at its best by improving performance at the SAP Center and in the day-to-day operations of the organization.

It's a home match for SAP, with our headquarters only minutes away from the TSG 1899 Hoffenheim football club's stadium in Hoffenheim, Germany. The club uses cutting-edge technology from SAP to improve player performance. These innovations maximize player potential and help coaches make the right calls... to win it all!

SAP and US Sailing developed Universal Certification System (UCS), a powerful tool that simplifies the application process for sailors to register boats. Also, the creation of a live-tracking mobile app, SAP Sail InSight, provides sailors with valuable data for post-race analysis.

SAP tracks more than forehands and backhands on the WTA Tour. SAP works with the WTA on a global scale to collaborate on innovative technology and analytics solutions to enhance the sport of tennis for players, coaches, media and fans.