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SAP Ambassadors

Ernie Els

Golfer Ernie Els has more than 60 wins, including four majors. In 2011, his legendary status was confirmed when he was inducted into the World Golf Hall of Fame. The former World No. 1 is also known as "The Big Easy" due to his imposing physical stature and easy going persona.

Wim Fissette

Wim Fissette is a WTA veteran with four Grand Slams as a coach. As a committed user of SAP Analytics, he has found enormous success. For the 2018 season he teamed up with SAP Ambassador and WTA star Angelique Kerber, guiding her to victory at The Championships, Wimbledon, in July 2018. He is the current coach of two-time Grand Slam Champion, Victoria Azarenka. 

Branden Grace

Golfer Branden Grace has 11 professional victories, and shot a 62 at The Open in 2017, the lowest ever score in a major championship. He rose through the Ernie Els and Fancourt Foundation in South Africa and has been ranked as high as 10th in the world. He backs multiple charity initiatives, including the Rhino Action Group Effort, and has his own initiative, SnagGolf, a grassroots program in schools focused on increasing youth golf participation across South Africa.

Angelique Kerber

Angelique Kerber is a three-time Grand Slam Champion and an avid supporter of SAP Tennis Analytics for coaches. With 12 WTA titles, Angie is an incredible player and exactly the kind of partner SAP looks for both on and off the court.

Ingrid Klimke

Ingrid Klimke is one of the most-followed equestrian athletes in the world on social media. She has appeared in five Olympics since 2000, winning two gold medals and one silver. Her amazing sense of courage, strength, and resilience is noticeable in every ride she takes.

David Leadbetter

David Leadbetter is widely regarded as the world's top golf instructor and is often recognized as the "man who invented the golf instruction industry.” David’s unmatched expertise and use of emerging technology make him a valued SAP ambassador.

Gary Player

Gary Player is one of the most successful golfers of all time, with over 160 victories and nine majors. A perfectionist who settles for nothing but the best, his impeccable values, strict fitness regimen and drive for success have earned him admiration throughout the world.

See what the SAP community is saying

2016 is a special year for golfers all around world. For the first time in 112 years, golf will be a part of the Olympics.
Kerber and her coach Wim Fissette rely on SAP Tennis Analytics for Coaches technology to help analyze her performance leading into and during WTA matches.

SAP Global Sponsorships

As the leader in technology software, SAP has expanded its relationships within the sports and entertainment world. Partnerships with world-class teams, leagues, and properties has afforded SAP the ability to create innovative, cloud-based solutions providing major value in three distinct ways:

  • On the field – SAP is improving player preparation and performance through real-time, data insights
  • In the stands – SAP is reinventing the fan experience at games, in stadiums and across mobile devices, providing insights and engagement opportunities that bring them closer to their passion
  • In the boardroom – SAP is simplifying back-office operations, enabling leagues and teams to become more profitable and successful
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