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Customer Snapshot: Overview

Still hopping after 350 years of brewing

Molson Coors Brewing Company is charting their growth course through craft beer acquisitions. But with so many acquisitions, they sought to reduce complexity, increase speed and predictability, and improve analytic capabilities. SAP HANA will help deliver unprecedented visibility into the business and support real-time decision-making.

Molson Coors Brewing Company

US$6.6 billion

Number of Employees

Line of Business
Platform and Technology, Manufacturing, Marketing, Supply Chain

SAP Solutions

Denver, Colorado, USA & Montreal, Quebec, Canada

Customer Website


Consumer Products

Customer Snapshot: History

Premium Portfolio. Global Brands.

The Challenge

Smoother Integrations of Acquisitions  

Much of Molson Coors’ recent growth has occurred through strategic acquisitions of smaller brewers. To successfully integrate their data, Molson Coors needed to update their business intelligence infrastructure. Plus, growing data volumes were beginning to degrade reporting system performance and business units were becoming frustrated when finance reports were not completed on time.


Frustration on the business side.

Enter SAP

A Trusted Partner

Molson Coors is a long-time SAP customer, running three instances of SAP NetWeaver Business Warehouse and seven instances of SAP ERP Central Component throughout global operations. The brewing giant uses SAP BW to analyze their business against key performance indicators in every department. Based on their trusted partnership, because of their evolving business intelligence needs, Molson Coors went straight to SAP to learn more about SAP NetWeaver Business Warehouse powered by SAP HANA.

Enter SAP: The SAP Experience

Weekend Migration

Transitioning to SAP NetWeaver Business Warehouse powered by SAP HANA was as simple as a database migration. The SAP BW application layer was not affected, meaning there was no disruption to operations and business users didn’t have to make any changes to their workflows. After experimenting within SAP Sandbox and Development environments for six weeks, Molson Coors completed the production migration to SAP HANA in a single weekend.

Migration in one weekend...

Better Business


Free to Dig Deep

The in-memory computing in SAP HANA allows Molson Coors to perform complex calculations at the database level instead of the reporting level. This frees the brewing company to find new insights for improving business, operations, and customer experiences by digging deeper into the vast amounts of data.

What was not possible before...

Better Business: Benefits


While They Sleep

Nightly report schedules are now completed before 8 a.m. the following day, so business users have the data they need to make informed decisions to drive business. Furthermore, Molson Coors can manage business intelligence projects more efficiently. Project prototypes that used to take five days can now be completed in one day.

In 1 day instead of 5.

Better Business: Run Simple

Tapping into Consumer Tastes

SAP NetWeaver Business Warehouse powered by SAP HANA gives Molson Coors the added ability to analyze customer sentiment gathered from social media channels. The brewer now can gain valuable insights into how customers feel about their brands. Such information can be used for everything from sales and marketing to product development.

Journey Ahead

Making it Happen

Molson Coors expects that SAP HANA will simplify future acquisitions through improved business reporting. The brewer also has plans for additional SAP collaboration.


Global reporting is much easier moving forward…

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