Customer Snapshot: Overview
Creating the ultimate ride for bikers for 110 years
SAP provides sustainability, efficiency, and security for Harley-Davidson, and accurate production data and testing. Without this, the ability for consumers to buy their own customized motorcycles would not be feasible.
US$4.66 billion (2011)
Number of Employees
Milwaukee, Wisconsin, USA
Line of Business
Manufacturing, Platform and Technology, Supply Chain
SAP Business Planning and Consolidation, SAP Customer Relationship Management (SAP CRM), SAP ERP, SAP Manufacturing Integration and Intelligence (SAP MII), SAP NetWeaver, SAP solutions for enterprise performance management (EPM), SAP Supplier Relationship Management (SAP SRM)
Customer Snapshot: History
Customer Snapshot: Business Model
Bringing an American Icon to the Global Market
Harley-Davidson plans to grow by focusing resources on the unique strengths of the Harley-Davidson brand. Outside of the US, for the international dealer network, Harley-Davidson plans to expand from 100 to 150 dealer points from the end of 2009 through the end of 2014.
Customer Snapshot: Success Strategy
Harley-Davidson focuses on having customers express their own identity and fuel their passion for freedom. They fulfill this vision by providing remarkable motorcycles and extraordinary customer experiences worldwide.
Historically, Harley Davidson's legacy processes and systems had severely limited their ability to forecast customer demand, react to custom orders, and optimize supply-to-line timing and inventory levels.
Enter SAP: The SAP Experience
Better Business: Benefits
Better Business: Lessons Learned
Better Business: Run Simple
We will definitely be tapping the SAP Community Network to figure out some of the thought leadership and business concepts that wrap around these projects. What kinds of apps are emerging from other SAP customers so I can integrate those ideas into my steering committee or solution design plans?