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Omnichannel Commerce

Drive customer engagement and sales to deliver a digital omnichannel commerce experience from discovery to order

Engage your customers in a contextual experience that matches their expectations and drives sales. Our digital omnichannel commerce management software can help you:

  • Create a seamless and highly personalized customer experience across every channel and touch point - and make it consistent from initial order to final fulfillment
  • Consolidate sales, management, and service onto a single platform that's designed for omnichannel commerce and puts the customer first

Solution Capabilities

Explore the capabilities of omnichannel commerce management solutions

Product Content and Catalog Management

Empower business users to manage product content across channels and geographies

Increase marketing effectiveness by managing, structuring, and displaying product content consistently across all channels without support from IT. Our product content and catalog management software can help you:

  • Import product content from different sources, organize it hierarchically, and assign attributes dynamically or statically
  • Drive sales by distributing product content in catalogs geared to specific audiences in relevant touch points, markets, or geographies
Contextually Relevant Customer Experience

Create targeted and highly personalized customer experiences in real time

Strengthen customer loyalty by creating highly targeted, contextually relevant experiences and marketing campaigns taking content personalization to a new level. Our marketing software can help you:

  • Market to an audience of one by using advanced, behavior-based personalization in real time
  • Gain a 360-degree view of customers, analyze customer data, and create targeted experiences
  • Make the experiences available on all touch points with intuitive Web-content management capabilities
Search and Navigation

Personalize the search and navigation experience for your customers

Improve product and service discovery with search and navigation software from SAP Hybris. Use this software to:

  • Get the most relevant results with faceted and auto-suggestion search
  • Increase revenue by managing misspelled words and synonyms during search and navigation
  • Maximize conversions and tailor the storefront product search to your specific merchandising demands
  • Use advanced search tools to improve the customer's discovery experience and increase sales
Bundling, Configuration and Subscription Management

Boost revenue with bundling, configuration, and subscription management

Increase sales and loyalty by simplifying the shopping experience with bundling, configuration, and subscription management software from SAP Hybris. Use the software to:

  • Empower customers to bundle products and services as needed
  • Maximize profits by using different pricing models, whether you sell a product individually or in a bundle
  • Reduce cost of ownership and create new revenue streams with subscription-based pricing models for products, services, and promotions
Pricing and Promotions

Grow revenue and reward loyalty with advanced pricing and promotion models

Create successful promotional campaigns - including coupons and vouchers - that increase revenue and customer loyalty with pricing and promotions software from SAP Hybris. With this software, you can:

  • Design and manage customer-redeemable coupons to meet business goals and support single or multiuse scenarios
  • Launch promotions that support buy-one, get-one offers or complex bundles
  • Maximize conversion rates with promotions and coupons that include personalized offers
Web Analytics

Improve the digital experience through Web analytics

Understand what's really happening as visitors browse your site by relying on high-performance, real-time Web analytics. SAP solutions can help you:

  • Take advantage of the information flowing through your software systems
  • Improve the performance of Web and digital marketing experiences continuously
Marketing Recommendations

Increase profits with personalized, real-time marketing recommendations

Deliver intelligent marketing recommendations for products and services in real time. SAP solutions can help you:

  • Develop context-relevant, personalized recommendations based on each customer's purchasing behavior and predictive algorithms
  • Optimize recommendations for the best offers with self-learning models
  • Personalize e-commerce experiences
  • Increase conversion of cross-sell and up-sell offers as well as average order size
Order Orchestration and Management

Put customers at the center of commerce with order orchestration and management

Streamline operations by processing, controlling, and routing orders from any touch point with order orchestration and management software from SAP Hybris. Use the software to:

  • Drive growth by handling large volumes of orders at peak times
  • Gain total visibility into the order process
  • Provide omnichannel fulfilment options and enable customers to buy, pick up, and return anywhere
  • Reduce overhead stock levels, improve delivery efficiencies, and cut shipping costs
Commerce for Industries

Create exceptional customer experiences and power commerce for industries

Drive success and grow revenue across commerce for industries with tailor-made capabilities to solve challenges in retail, manufacturing, consumer products, fashion, wholesale distribution, telecommunications, media and entertainment, software, travel and transport, and financial services. Our software can help you:

  • Deliver an exceptional customer experience
  • Enable enterprise growth
  • Achieve error-free ordering and contract pricing
Omnichannel Touch Points

Create exceptional, seamless experiences across channels and touch points

Deliver an exceptional customer experience across omnichannel touch points - including online, mobile, in-store, and customer service. Our software can help you:

  • Integrate all channels and touch points on a single commerce platform
  • Be flexible to add new touch points as they emerge
  • Create an experience that's cost effective yet purpose built for today's omnichannel customers - and deploy it fast

B2B e-commerce playbook and resources

Discover best practices and resources for companies researching, justifying, developing, launching, and maintaining successful B2B e-commerce operations.

The tension in B2B customer experience management

Many agree that delivering great customer experience is a key strategy for growth in the digital economy. Read this research findings by Econsultancy conducted globally with 220 B2B professionals.

Why CEM? Because customers have a voice and a choice

89% of consumers surveyed by Digital Clarity switched their business to a competitor due to disappointing interactions. Conclusion: customer engagement is imperative to growth.


Omnichannel commerce rapid-deployment solutions

Optimize strategic sourcing and supplier management. Our packaged omnichannel solutions leverage automation and drive down the TCI of e-commerce businesses – so you can focus on creating business value and pursuing operational excellence.

Reimagine the way you do business with SAP Digital Business Services

Businesses everywhere are transforming into digital enterprises – but it’s not always that easy. SAP Digital Business Services can help guide your transformation journey every step of the way, from strategy to technology implementation and beyond.

Our experts take a holistic approach, helping you identify and implement new processes and capabilities while ensuring your operations continue to run smoothly. We’ll work to make sure your SAP software delivers ongoing, unsurpassed value as you address the evolving demands of the digital economy. 


Quickly adopt and maintain SAP solutions

Get the support you need to efficiently implement and operate your SAP solutions – and take advantage of new technologies. We offer a range of support services, from foundation level to strategic engagement and co-innovation.

View product documentation

Get a wealth of information – about everything from installation and upgrades to security, integration, and product availability.


Gartner: Critical capabilities for digital commerce

Gartner evaluated 11 commerce vendors to uncover many subtle product differences among their offerings. Gain insights on key findings and how the 11 vendors stacked up against one another.

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