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Master Data Management for Commerce Solutions

Gain a single view of your customers, products, and order activity in a central hub designed for customer engagement.

Unify customer, product, and order information from multiple sources and across all channels with master data management software from SAP Hybris. Give business users intuitive access to consistent and comprehensive information on one platform. Increase responsiveness with centralized data consolidation and a business-focused approach to master data management. Shorten product launch cycles, streamline operations, and reduce cost with a flexible, extensible data model.

Learn more about our master data management for commerce solutions

Solution Capabilities

Explore the capabilities of master data management for commerce solutions

Product Content and Catalog Management

Empower business users to manage product content across channels and geographies

Increase marketing effectiveness by managing, structuring, and displaying product content consistently across all channels without support from IT. Our product content and catalog management software can help you:

  • Import product content from different sources, organize it hierarchically, and assign attributes dynamically or statically
  • Drive sales by distributing product content in catalogs geared to specific audiences in relevant touch points, markets, or geographies
Omnichannel Profile

Drive sales and service with actionable insight and a full view of customers

Give your business a single, 360-degree view of each customer's transactions, behavior, and preferences. Our software can help you develop omnichannel profiles of customers:

  • Capture customer data and interaction across channels, and manage it in one central repository
  • Empower your marketing team with a 360-degree perspective to optimize the customer experience
  • Create contextual communication across all touch points
  • Tailor messages to diverse customer groups to improve relevancy
Localization and Internationalization

Expand localized and internationalized content into new segments and markets

Simplify global commerce using our localization and internationalization software:

  • Grow your business by supporting multiple languages, currencies, payment methods, and product variations
  • Manage multiple international sites on one platform using local or centralized teams
  • Deploy new sites quickly using existing catalogs, content, and infrastructure
  • Meet the unique needs of geographic markets with their own localized catalogs, pricing, content, and branding
Digital Asset Management

Enhance productivity, compliance, and revenue with digital asset management

Offer your marketers a central repository that supports comprehensive metadata handling, advanced search, versioning, and flexible workflows. Our digital asset management software can help your marketing organization:

  • Incorporate digital assets better within marketing processes and streamline usage tracking
  • Improve processes by reducing digital assets duplication
  • Help ensure brand compliance by adhering to asset rights obligations and distributing approved assets efficiently
Workflow and Collaboration

Develop content more effectively with better workflow and collaboration

Build and publish content with greater efficiency through improved teamwork powered by advanced workflow and collaboration. SAP solutions can help you:

  • Provide product-related content authored by business users from different organizations
  • Define tasks and access rights through advanced rights and role management
  • Help ensure relevant tasks are assigned to the right team member
Data Aggregation and Validation

Control data aggregation and validation with less time and cost

Create experience-driven commerce strategies with accurate and consistent master data at the core through data aggregation and validation. SAP solutions can help you:

  • Integrate data from third-party systems with greater ease
  • Help ensure high-quality, consistent data
  • Reduce total cost of ownership
  • Improve control over data integration processes
  • Go to market with increased speed by reducing integration build and maintenance times

Building an integrated digital experience

Commerce organizations are drowning in content. Organizations are seeking solutions. Learn from Forrester's examination of how firms should manage their repositories of structured and unstructured content to give customers the best possible digital experience.


Product information management (PIM) market is growing

Marketing is going digital to be where customers are. To communicate accurate and consistent product information across an omnichannel landscape, they need a PIM solution to overcome the scale and complexity digital channels create. See why SAP Hybris is named as a leader in the PIM market.

Managing content for omnichannel commerce

Explore the relationship between product content and conversion plus offer strategies for using content to gain an intimate understanding of customer needs. Learn how product content management can strengthen customer relationships and pave the way for omnichannel growth.

The ratings are in on digital commerce platforms

See how SAP Hybris measures up in new Gartner research that summarizes feedback from a broad range of clients and assesses product capabilities of vendors in the industry.


Reimagine the way you do business with SAP Digital Business Services

Businesses everywhere are transforming into digital enterprises – but it’s not always that easy. SAP Digital Business Services can help guide your transformation journey every step of the way, from strategy to technology implementation and beyond.

Our experts take a holistic approach, helping you identify and implement new processes and capabilities while ensuring your operations continue to run smoothly. We’ll work to make sure your SAP software delivers ongoing, unsurpassed value as you address the evolving demands of the digital economy. 


Quickly adopt and maintain SAP solutions

Get the support you need to efficiently implement and operate your SAP solutions – and take advantage of new technologies. We offer a range of support services, from foundation level to strategic engagement and co-innovation.

View product documentation

Get a wealth of information – about everything from installation and upgrades to security, integration, and product availability.

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