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Deliver the consumer products shoppers crave

Align every aspect of your operations to the needs of next-gen consumers – from product development to retail – with SAP solutions for the consumer packaged goods (CPG) industry. Our software can help you anticipate, plan, and manage demand for innovative consumer goods and products, and surpass the expectations of even the savviest shoppers.

Get an overview of SAP for Consumer Products

Make in-demand products – faster

Accelerate time-to-market with products that consumers want – when and how they want them. Find out how SAP’s consumer products solutions can help you respond faster to dynamic customer demand, while optimizing your investments for trade promotion and brand management.

15% Consumer Product companies

monitor individual consumer engagements in real time. Want to benchmark yourself with peers?

Consumer products: Reimagined for the new economy

To build ongoing engagement and loyalty in the digital age, consumer products companies need the capacity to build and grow “live brands.” They need to be able to seamlessly deliver millions of highly personalized experiences in any moment – and ultimately, give consumers what they want, how and when they want it. Learn more about digital transformation in the consumer products industry – and how SAP can help you reimagine your business and business models to thrive in the new economy. 

The consumer-driven digital economy

Now more than ever, consumers are in charge. Discover five breakthrough technology trends – and learn how you can use them to shift your business models, processes, and workplace to meet today’s outcome- and experience-focused consumers. 

The consumer-driven digital enterprise

Move from carts to hearts. Consumers are no longer looking for products but rather seek being inspired, guided, and educated, with outcomes like joy, comfort, security, and control. See at a glance how the CPG industry is being transformed. 

Survey: Assess your digital readiness

Are you ready to meet the demands of the digital consumer? Find out by taking this short survey covering everything from procurement and sales to marketing and manufacturing. Plus, get a customized report assessing your digital readiness. 

IoT and digital transformation

Few technologies have greater potential to transform customer engagement than the Internet of Things (IoT). Read this IDC report to learn how IoT is revolutionizing the consumer products, retail, healthcare, and discrete manufacturing industries.

See what our customers are saying...

SAPPHIRE NOW + ASUG Annual Conference

Join us May 16–18 for networking, strategy, discussions, and education on the latest breakthrough solutions from SAP.

Get fresh perspectives from consumer products experts

International Data Corporation estimates that one-third of the top 20 market share leaders in most industries will be “significantly disrupted” by new and reinvented competitors by 2018.
The Internet of Things (IoT) is well on its way to reaching an estimated 50 billion connected devices by 2020 – and changing life as we know it in the process.
One of the hallmarks of consumer products companies that are thriving in the digital economy is their ability to deliver in-the-moment consumer experiences.



Follow SAP for the CP Industry
on Twitter

Connect to the latest industry news, insights, and CPG software for product development, manufacturing, supply chain, marketing, and more.

Connect with the SAP Consumer Products LinkedIn Group

Join our LinkedIn Group to network and engage with other CPG industry professionals – and unlock new insights and opportunities.



Visit our Consumer Products Community

Join the conversation in our social network for the CPG industry. Browse expert insights and perspectives, and participate in SAP online forums.


Reimagine the way you do business with SAP Digital Business Services

Businesses everywhere are transforming into digital enterprises – but it’s not always that easy. SAP Digital Business Services can help guide your transformation journey every step of the way, from strategy to technology implementation and beyond.

Our experts take a holistic approach, helping you identify and implement new processes and capabilities while ensuring your operations continue to run smoothly. We’ll work to make sure your SAP software delivers ongoing, unsurpassed value as you address the evolving demands of the digital economy. 

Get SAP training and education

Enhance your knowledge of SAP software, develop new skills, and bring more expertise to your company. Our full suite of software training and education courses and certifications can help you maximize the power of your SAP solutions.

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