Trade and Promotion Management Software

Turn trade management into an end-to-end process

Go beyond increasing revenue and volume by making those activities more profitable for your business and retail partners.

Improve sales planning and budgeting
Optimise customer business planning
Strengthen promotion planning
Support execution and settlement

Improve sales planning and budgeting

Achieve sales targets with better precision and effectiveness.

Cover critical sales management activities to initiate and facilitate the account planning process
Support proactive execution of plans and a regular cadence for forecasting during customer management

Optimise customer business planning

Help consumer products sales leaders enable growth in internal margins and customer categories with the SAP Customer Business Planning application.

Manage pricing and trade terms
Plan and simulate customer margins
Report actuals and the latest estimate plans
Build annual and promotion scenarios

Strengthen promotion planning

Let your sales and commercial finance teams fully evaluate and fund promotional plans by using the SAP Trade Promotion Planning and Management solution.

Accelerate promotion planning
Oversee funds and checkbooks
Execute promotions by integrating rebates and discounts in the back end
Automate accruals

Streamline execution and settlement

Unify finance, supply chain, and marketing solutions to gain real-time visibility into orders, shipments, and demand.

Enhance visibility into trade promotion activities with promotion execution and settlement capabilities
Track promotion performance across multiple factors to inform decision-making and help ensure sales targets are met
Associate individual deductions and claims with specific trade promotion activities to calculate ROI

Advance trade management analytics

Predict and optimise revenue, volume, and profitability of promotional and nonpromotional offers with the SAP Advanced Trade Management Analytics solution.

Make better decisions with predictive models for insights and optimisation that use machine learning
Apply regularly existing data and enrich it over time with new demand signals to increase impact and accuracy
Turn predicted volumes into value for the manufacturer and retailer and optimise trade spend and merchandising
Integrate predictive capabilities throughout the entire trade management solution portfolio

Training and Certification

Realise business results fast with expert-led training, hands-on experience, and best practices for SAP Trade Management.

Train where it suits you best

Training courses are available at select SAP offices, your own location, and online to meet your specific learning needs and preferences.

Empower your team

Role-based training equips your team with knowledge needed to adopt and optimise SAP Service Cloud quickly and effectively.

Access the latest resources

Comprehensive, up-to-date resources are available when you need them by accessing SAP Learning Hub with a subscription.

Start your learning journey

Find the best training and certification for you and your team using our visual learning guides. Plan your learning journey to get started quickly.

Get started

Expert Services

Transform your business faster with help from Customer Success.

Get an overview of services for SAP Trade Management and discover how we can help you address key aspects of your project, enforce best practices, and set up your own operations for ongoing success.