From individual consumers to multiple business accounts, customers demand relevant, personalised engagements. With SAP Customer Data Platform, you can surface insights in real time across the enterprise to deliver winning engagements, boost revenue, and drive growth.
Bridge front-end data and back-end data to better understand customers and deliver trusted, personalised engagements at any step of the journey.
Visualise customer profiles, their connected relationships, and their associated accounts
Benefit from a native connection with ERP for supply chain optimisation and product innovation
Feed real-time data to upstream and downstream systems with API connectors
Show respect for customer data privacy by maintaining the purpose of customer data during every engagement
Access real-time customer insights that enhance audience segmentation, uncover trends, and fuel personalised experiences