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SAP Customer Experience has evolved CRM

Understand your customers and engage them with seamless, personalised content. Give them the freedom to explore and interact – and choose you.

Build B2B Resilience in the New Normal

The Customer Experience Channel is now on demand with must-see content free to view

UNFILTERED Thought Leadership Series: The Future of Customer Experience in the Age of Disruption
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SAP Customer Experience solutions provide the bridge to customer freedom

See how companies have created effortless, meaningful experiences with customer experience solutions from SAP.

Watch customer stories

SAP Commerce really supported us to provide an integrated and cohesive customer experience no matter how or where a customer reaches out – whether online, via mobile, or in stores.

Marc Worrall, General Manager Digital Services, Operations & Quality Digital – Distribution, TUI
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E-Commerce Solutions

Provide a superior and personalised omnichannel commerce experience.

Benefit from using a single commerce solution

Support all go-to-market models

Leverage industry-specific capabilities

Realise a fast ROI with prebuilt integrations

Exceed expectations with built-in flexibility

Learn more about SAP Commerce Cloud
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Customer Data Solutions

Know who your customers are and how they want to be treated.

Build hyper-personalised relationships with first-party data

Scale and optimise your B2B value network, while reducing risk

Deliver frictionless engagements with customer identity and access management (CIAM)

Provide the data privacy and trust customers demand

Address GDPR, CCPA, and other regional data privacy requirements

Learn more about SAP Customer Data Cloud

Franklin Covey has chosen
SAP Customer Data Cloud to help us remain customer-centric. Using a platform to house customer data in a single location and secure it ensures that our customers are always at the top of our priority list.

Blaine Carter, Chief Information Security Officer, Franklin Covey

The digital transformation of our sales helps us to place customers at the heart of what we do and to become more flexible, agile, and effective in the market.

Michael Stichnote, Global Head of eCRM and Sales IT, Henkel AG & Co. KGaA
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Sales Solutions

Improve sales with better selling experiences.

Save time and guesswork to accelerate sales

Guide sales reps through quotes and contracts fast

Model and manage sales territories and incentives

Embrace the future of selling

Learn more about SAP Sales Cloud
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Service Solutions

Make service the heart of your customer experience.

Create a unified service experience

Develop an elite team of skilled experts

Deliver the next generation of self-service

Capture and understand customer feedback

Learn more about SAP Service Cloud
SAP Service Cloud has helped us achieve a services profitability improvement of 6% and a 60% increase in closed opportunities.
Jack Rijnenberg, Director, Online Services, Markem-Imaje

It’s been an amazing experience! Having the ability to reach our customers during emergencies in real time is crucial and now possible with SAP Marketing Cloud.

Payne Hughs, VP, Thrush Aircraft
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Marketing Solutions

Treat marketing as a trusted source of business.

Personalise customer experiences across your business

Build customer trust to develop ongoing relationships

Optimise marketing to drive revenue

Drive demand and growth for B2B marketers

Learn more about SAP Marketing Cloud

Learn about SAP Customer Experience across industries

  • Automotive
  • Consumer Products
  • Fashion
  • High Tech
  • Industrial Machinery and Components
  • Insurance
  • Public Sector
  • Retail
  • Telecommunications
  • Travel
  • Utilities
  • Automotive
  • Consumer Products
  • Fashion
  • High Tech
  • Industrial Machinery and Components
  • Insurance
  • Public Sector
  • Retail
  • Telecommunications
  • Travel
  • Utilities

Drive the future of mobility

Exceed customer expectations while capitalising on future revenue opportunities beyond the showroom floor with SAP Customer Experience solutions for the automotive industry.

Consumer Products

Build brand preference using every route to market

Deliver a relevant and consistent message across multiple interaction points by orchestrating intelligent initiatives across all routes to market, including modern retail, independent stores, distributors, and direct-to-consumer.


Deliver great experiences to fashion customers

Customise the digital experience for consumers and wholesale buyers with personalised merchandising strategies that stand out from the crowd and provide seamless omnichannel customer journeys.

High Tech

Simplify and accelerate transformation and innovation

Transform your business into a subscription, solution, or outcome-based business that offers hardware, software, and services bundled into one package with SAP Customer Experience solutions for high tech.

Industrial Machinery and Components

Prevail in the new normal for manufacturing

Help your customers address demand fluctuations, navigate supply chain disruptions, and deliver service continuity and quality by using SAP Customer Experience solutions.


Engage the unengaged insurance customer

Leverage a product- and policy-centric infrastructure to engage customers with the consistent and personalised omnichannel experience they demand and expect by using SAP Customer Experience solutions for insurance.

Public Sector

Improve citizen experiences in the public sector

Respond efficiently and effectively to constituent needs – within tight budgets and under close scrutiny – with best practices supported by SAP Customer Experience solutions for public sector organisations.


Create engaging experiences across every channel

Build stronger relationships with customers by delivering individualized experiences your customers can trust with SAP Customer Experience solutions for retail.


Become a digital service provider and monetize services

Deliver a first-class omnichannel customer experience that’s hyperpersonalised and trusted with rich, seamless, and contextual experiences that will help your brand stay competitive.


Engage travelers better with CRM solutions

Create new business models, contactless guest touch points, and better traveler engagement for your travel firm with SAP Customer Experience solutions.


Engage customers and be more than a utility…

Give your customers the advice and offers they need to become more energy efficient and go green. SAP solutions help utilities create new business models and optimise existing ones to deliver a personalised utilities customer experience.

Grow your business by delivering exceptional customer experiences

The future of B2C customer experience

How can companies thrive in a world where customers themselves specify the terms of the relationship, but then let AI guide their buying journey?

The future of B2B customer experience

As decision-making and purchasing processes rapidly change, how do B2B companies reinvent themselves to lead in the experience economy?

CRM and CX Resource Center

Innovate, integrate, and extend your customer experience solutions

Discover the power of a business platform that allows you to personalise, extend, and create every app you’ll ever need.

SAP Cloud Platform

SAP Customer Experience and SAP Cloud Platform provide a vital combination of power, trust, and speed to deliver a seamlessly connected end-to-end experience.

  • Simplify complex integrations for any size business by connecting on-premise and cloud applications, as well as cloud to cloud, with 150+ prebuilt connectors
  • Connect and extend enterprise SAP Customer Experience cloud applications with SAP Cloud Platform Extension Factory or Kyma open-source project designed natively on Kubernetes
  • Leverage prebuilt applications by SAP’s partner ecosystem to get started quickly
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