Omnichannel Customer Experience

Gain a 360-degree customer view across all sales channels, improve demand forecasting, and maximise promotion and assortment effectiveness by capturing customer purchase transactions and loyalty program data in a unified data repository.

Build complete, 360-degree customer profiles with transactional and behavioural data from multiple channels, and tap into trends in customer behaviour with propensity models and advanced analytics that predict what they’re going to do next.

Deliver personalised experiences in real time, increase conversion rates, and build loyalty by using the SAP Marketing Cloud solution to create dynamic customer profiles and gain full transparency into the performance of marketing plans.

Build customer loyalty and win more deals by using the SAP CRM application to engage customers anytime, anywhere, and on any device from a single, end-to-end platform, and stay a step ahead of demand by analysing data in real time.

Optimise branding, marketing, promotions, pricing, merchandising, and inventory management in stores and online by capturing customer purchase transactions, loyalty program data, and warehouse and in-store stock in a unified data repository.

Connect with your customers where they shop – whether it’s in the store, on-the-go, or via your Web store – with a single, common view of your customer that allows you to deliver personalised and consistent promotions.

Identify the right fulfilment locations based on predefined sourcing rules and strategies with a unified data repository that provides insights into current stock for stores, distribution centres, and third-party drop-ship vendors.

Reduce overhead stock levels, improve delivery efficiencies, and cut shipping costs by gaining total visibility into the order process; providing omnichannel fulfilment options; and enabling customers to buy, pick up, and deliver anywhere.