Retail
Meeting new challenges in retail
Reimagine your retail operations and create exceptional customer experiences with SAP.
Our retail solutions can help you:
Provide customer-centric assortments and omnichannel merchandising
Personalise experiences with value-added services
Create transparent and agile digital supply chains
Deliver faster with smart logistics to fulfil from anywhere, anytime
Reimagine stores to blend digital and physical shopping
Customer-centric merchandising
Manage financial, merchandising, supply chain, and store operations with embedded insights and automation.
Transparent and agile supply networks
Predict demand and match procurement, inventory, transportation, and logistics decisions to drive profitability and loyalty.
Sell and fulfil—anywhere, anytime
Increase loyalty and profits with personalised offers, smart order sourcing, and seamless experiences across channels.
AI for retail
Deliver personalised experiences by connecting merchandising, supply chain, and channels in one platform powered by assistants and agents.
Autonomous Unified Commerce
Continuously orchestrate merchandising, planning, marketing, shopping, and fulfilment to increase margins, conversions, and customer value while reducing costs.
Explore how SAP can help your retail business run better
Connect your entire retail business—from planning to operations, sourcing to buying, supply to delivery, marketing to service, and sales to fulfilment.
Merchandise management
Connect retail processes across the value chain to increase efficiency and improve shopper value.
Automate assortments and sync data with suppliers
Keep pricing and promotions consistent across channels
Monitor store performance with dashboards and live business insights
Enable click-and-collect with reliable store fulfilment
Boost customer service with real-time inventory, product look ups, and RFID
SAP APPLICATION
Customer and transaction insights
Unify customer purchase history and demand to improve omnichannel order management and power your planning applications.
SAP APPLICATION
Sales transfer and audit
Gain insights into product sales and align inventory levels to demand with reliable, accurate sales and inventory data.
SAP APPLICATION
Fashion management
Built-in style-colour-size logic to manage your fashion business, from manufacturing to wholesale and retail.
Competera Pricing Platform
Optimise pricing with an AI platform using real-time competitive and internal data for actionable recommendations.
SimpleMDG
Master data governance with configurable workflows, validations, duplicate checks, and integrations to improve data quality and compliance.
Simplista Item Setup & Change and Data Quality Platform
Accelerate product listings with real-time automation, enhancing sales and margins through efficient data management.
End-to-end supply chain orchestration
Forecast demand and deliver the right products to the right location at the right time.
Understand current and future demand with unified demand forecasting
Optimise flow of goods, allocation, and replenishment
Meet demand and manage costs with smart allocation and replenishment plans
Streamline warehouse and transportation processes for order fulfilment
SAP APPLICATION
Predictive replenishment
Optimise inventory and costs by forecasting demand and using AI to automate calculating and ordering products.
SAP APPLICATION
Order and delivery scheduling
Build more efficient order and delivery schedules with greater flexibility, better outcomes, and simpler integration.
SAP APPLICATION
Warehouse operation management
Keep pace with demand, minimise your costs, and maintain sustainable, risk-resilient warehouse operations.
SAP APPLICATION
Transportation management
Build and maintain a sustainable, risk-resilient retail or fashion supply chain with integrated transportation management.
YDISTRI
Optimise retail inventory through AI-driven store-to-store redistributions, enhancing sales of underperforming stock.
Vistex
Boost profitability by capturing new revenue and collecting owed income through effective vendor program management.
SPS Commerce fulfilment Connector
Easily connect and share EDI transactions with supply chain partners via the world's largest retail network.
Unified commerce experiences
Deliver smooth and consistent omnichannel experiences that exceed expectations at every touchpoint
Boost conversions with AI-driven insights, automation, and personalisation
Customise your storefront to match your brand and delight your customers
Organise product data for easy discovery and shopping across channels
Create tailored offers and flexible, customer-preferred payment options
Help shoppers find what they want faster with intelligent search results
SAP APPLICATION
Omnichannel promotional pricing
Apply uniform calculation logic and data to provide consistent promotional pricing across multiple sales channels.
SAP APPLICATION
Retail order orchestration
Connect your sales channels to each of your fulfilment systems, streamlining omnichannel order execution.
SAP APPLICATION
Sourcing and availability management
Maintain product availability while optimising distributed order management plans and syncing inventory with shoppers' needs.
OMS+ Cross-channel Order Management Solution
Streamline complex sales across all channels with a highly configurable, SAP-native order management solution.
MentionMe
Leverage the world's first Customer Advocacy Intelligence Platform to harness the power of word of mouth and advocacy.
Connected customer data
Gain insights from companywide customer data to improve engagement, conversion, and retention.
Visualise customer profiles, relationships, and associated accounts
Benefit from ERP for supply chain optimisation and product innovation
Uncover customer insights with AI learning models, improving personalised experiences
Show respect for customer data privacy by maintaining it during engagements
SAP APPLICATION
Personalised real-time engagements
Build brand loyalty using AI-driven insights to better understand customers and deliver relevant, personalised engagements.
SAP APPLICATION
AI-enhanced customer experiences
Combine business data with proprietary AI models and natural language processing to deliver exceptional customer experiences.
SAP APPLICATION
Circular commerce
Receive, manage, and resell preowned inventory to generate revenue and align with customers’ sustainability values.
Coveo AI Search and Recommendations
Enhance e-commerce with AI-driven search, personalised recommendations, and generative experiences for improved customer engagement.
Mirakl Marketplace Management
Launch and operate a digital marketplace with seamless onboarding, governance, and omnichannel order management.
Real-time financial analysis
Streamline operations, reduce risk, and enhance SKU profitability with real-time financial data.
Make AI-assisted decisions using data and predictive analytics
Shorten reporting cycles with automated, AI-driven finance processes
Decrease days sales outstanding, bad debt write-offs, and costs
Grow confidently with risk mitigation and streamlined compliance standards
Get clear cash visibility, manage payments, and mitigate financial risks
SAP APPLICATION
Spend control
Power up procurement to take on continual disruptions and complex challenges with unmatched insights and intelligent tools.
SAP APPLICATION
Travel, expense, and invoice management
Gain visibility into spend—anywhere, anytime—to cut costs, be more efficient, and drive compliance across your organisation.
SAP APPLICATION
Workforce management
Optimise staffing, control labour costs, and stay compliant with automation, real-time insights, and seamless integration.
SAP APPLICATION
Human capital management
Empower your employees with the information, skills, and technology they need to best serve shoppers.
Avalara
Automate sales tax calculations and compliance within SAP Cloud ERP for accurate, efficient tax management.
Eightfold Talent Intelligence Platform
Leverage AI to optimise talent acquisition, development, and retention strategies within SAP SuccessFactors.
See what analysts are saying about SAP
Four Strategic Snapshots. One Unified Vision
Get a closer look at how emerging retailers, grocers, fashion brands, and speciality players are rewriting the rules of growth.
Redefining Stores: Seamless Experience for Omnichannel Success
Watch experts from Incisiv and SAP as they reveal how leading retailers are reimagining stores, unlocking data, and scaling service with AI and agility.
Thriving with technology and innovation
In this Oxford Economics report, learn why AI and the cloud are crucial for future success in retail.
Resources
INFOGRAPHIC
The state of innovation in the fashion industry
Review results of a recent SmartBrief survey to see how your fashion industry peers are innovating to move from concept to consumer with agility.
WEBCAST AND E-BOOK
Customer webinar series: AI-infused retail
Learn from retail experts on topics such as AI in merchandising, omnichannel, supply chain, and sustainability.
REPORT
Retail trends report
Learn how retailers are working to bring out their best as consumer demands and innovations are quickly transforming.
EBOOK
Drive growth this holiday season
Discover key trends shaping the 2025 holiday retail landscape and learn how businesses can drive loyalty, efficiency, and profitable growth this season.
NEWS
SAP news about the retail industry
Get an overview of the latest trends and challenges impacting businesses as the retail industry evolves.
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See our solutions in action
Learn how solutions tailored to your industry can help you improve operations, innovate faster, and grow with confidence.
Grow your business with cloud ERP
Discover how SAP GROW helps businesses in every industry scale faster with AI-powered cloud ERP designed for growth.
See what’s ahead for your industry
Explore SAP road maps to learn about upcoming innovations, product advancements, and future capabilities.