Customer Stories

FRoSTA: Engaging employees to reduce environmental impact and build a more sustainable future

Explore FRoSTA AG’s journey with SAP

FRoSTA AG is one of Europe’s leading frozen food brands and is committed to maintaining a competitive edge through innovative digitalization and sustainability. To achieve this, FRoSTA wanted to implement SAP SuccessFactors solutions for increased agility and transparency while engaging employees in the company’s transformation initiatives.

100%

of employees are supported with digital learning materials.

30%

reduction in recruitment time.

months to implement SAP SuccessFactors solutions at nine sites.

Digital transformation and sustainability are not just about technology but also about people and culture. To bring employees with us on this journey, we need to understand their needs, gain their trust, and support them throughout the process.

Ben Windhorst
DTO and IT Director FRoSTA AG

The Challenge

Executing a successful digital transformation with engaged employees

FRoSTA AG wants to become a digital champion in the frozen-food sector by 2025. As the company began a digital transformation to support this goal, it realized that its employees are one of the biggest drivers of success for such an undertaking.

However, the company’s previous HR system did not support employees in a way that maximized their contributions to the business transformation.

As an example, HR was managed on a country-by-country basis with predominantly manual processes. This resulted in a distinct lack of speed and transparency. User acceptance of the existing HR tools was generally low, as they didn’t offer the functionality and ease of use that most employees have come to expect – particularly younger generations.

To overcome these challenges, the company wanted to implement a new, modern HR system that would help it gain the agility and transparency it needed to engage employees in in the transformation. The new system would also help support employees as FRoSTA transitions into a leaner, greener, and more intelligent enterprise.

Digital transformation and sustainability are big competitive advantages in our industry. But keeping customers happy is only half the challenge. We also need to keep our employees happy, engaged, and productive. After all, they are the real drivers of our success.

Ben Windhorst
DTO and IT Director, FRoSTA AG

The Solution

Engaging employees in change and transformation in a new era of HR

To support its digital transformation, FRoSTA chose to replace its existing on-premise SAP ERP application with the SAP SuccessFactors Employee Central solution, which would serve as a central repository for employee data. It engaged SAP partner Pentos AG for the implementation that included an integration with SAP S/4HANA through SAP Business Technology Platform and FRoSTA’s Microsoft Azure environment.

Thanks to comprehensive expert support and the LaunchNOW! offering from Pentos, which features tried-and-tested best practices and integrated processes, FRoSTA was able to complete the implementation in record time.

FRoSTA’s new company-wide HR system incorporates the SAP SuccessFactors Recruiting, SAP SuccessFactors Performance & Goals, and SAP SuccessFactors Learning solutions.

“For a digital transformation to be successful, you need the trust and support of your employees,” says Ben Windhorst, DTO and IT Director, FRoSTA AG. “SAP SuccessFactors solutions are helping us engage with our employees and give the m the right tools to do a great job.”

The Result

Empowering HR as a foundation for a successful digital transformation

FRoSTA has transformed HR from a manual administrative function into a cornerstone of its digital transformation.

Data quality was an issue in the past, but with SAP SuccessFactors Employee Central, managers have the latest data at their fingertips and can generate reports at the touch of a button. This has increased the speed, agility, and efficiency of HR significantly.

Employees now have real-time access to HR services through the SAP SuccessFactors Mobile app. “The mobile app has proven to be very popular. Everybody loves the convenience of having HR in their pocket,” says Windhorst.

By digitalizing processes, FRoSTA has also successfully increased transparency. For example, with SAP SuccessFactors Recruiting, managers can now follow the recruitment process and work hand-in-hand with HR. This has reduced the time taken to recruit new people by 30%.

With SAP SuccessFactors Learning, FRoSTA can now offer engaging digital training material in a matter of hours, not weeks. Employees can access the training material through mobile devices and thus extend their skills and knowledge regardless of time and place. For instance, employees can complete training on how to operate production machinery right on the job.

Employees are very enthusiastic about the new HR system, as they recognize the value it brings, how it makes their lives easier, and how it supports our transition into a modern, intelligent enterprise.

Ben Windhorst
DTO and IT Director, FRoSTA AG

SAP helps FRoSTA run better Key business outcomes and benefits

Complete portfolio of SAP solutions to enable a digital transformation and support FRoSTA AG’s long-term sustainability goals
Smooth integration between SAP SuccessFactors solution with SAP S/4HANA through SAP Business Technology Platform
Depth and breadth of the functionality in SAP SuccessFactors solutions to support the entire employee lifecycle
First-class support from partner Pentos AG during the implementation and rapid deployment with its LaunchNOW! solution that includes proven best practices

Featured solutions and services

SAP SuccessFactors solutions provide access to employee data, performance metrics, goals, and learning paths.
SAP S/4HANA is a modern ERP suite solution for streamlining business processes, improving payroll accuracy, and providing real-time financial analytics and reporting.
SAP Business Technology Platform helps companies decide confidently, act with integrity, connect processes, data, and experiences, and achieve continued business innovation.

About FRoSTA

FRoSTA AG is one of Europe’s leading frozen-food brands and is committed to sustainability and environmental protection. The FRoSTA “Purity Command” ensures the highest standards of quality and taste. The company is also committed to sustainability and environmental protection, and it is one of the first in its industry to adopt sustainable sourcing practices and eliminate food additives.

Industry	Region	Company Size	Partner
Consumer products	Bremerhaven, Germany	1,900 employees	Pentos AG

Featured partner

Pentos AG is a consulting company that combines expertise and technology. It specializes in cloud solutions and adds value that enables its clients to reach the next level of performance. With the introduction of global best practice HR processes in SAP SuccessFactors solutions environment, Pentos is one of the leading providers for customers in German-speaking countries.