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Explore Maui Jim’s journey with SAP

What do Jennifer Aniston, Barack Obama, and Ernie Els have in common? They’ve been wearing Maui Jim, the world’s largest independently owned sunglass brand. But you don’t need to be a celebrity or famous to experience Maui Jim’s customer service. Anyone can feel the “aloha spirit,” thanks to SAP Commerce Cloud.


countries with online transactions.


click to approve repairs, accelerating returns by days.



of sales are made from mobile devices.

Jim Ferolo
Vice President Chief Information Officer, Maui Jim Inc.

We’re leveraging SAP Commerce Cloud to support our growth, both by capturing more top-line sales and improving the customer experience.

SAP helps Maui Jim run better

Key business outcomes and benefits

Maui Jim brought its e-commerce and customer experience vision to life with the end-to-end digital commerce processes enabled by SAP Commerce Cloud.

  • Customer-focused Web site that supports multiple languages, currencies, and regional regulatory compliance
  • Streamlined global e-commerce operations that can handle high data, traffic, and order volumes
  • Enhanced, intuitive buying process on any device with single-click purchase options
  • Built-in order management and fulfilment capabilities, enabling increased sales productivity and orders
  • Swift creation and management of sales incentive programmes, without additional IT support

Featured solutions and services

  • SAP Commerce Cloud enables you to deliver exceptional digital shopping and buying experiences, turning customers into fans with a modern, agile, and flexible solution.

About Maui Jim

Maui Jim is the world’s largest independently owned sunglass brand, producing premium and all-natural sunglasses that are 100% polarized.

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