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SAP Academy for Digital Sales

Become a Digital Sales Professional and learn to provide an outstanding customer experience to your prospects and customers by using innovative digital sales techniques and develop winning deal strategies in today’s competitive digital world.

Are you ready to become part of SAP’s next-generation Digital Sales Force?

The SAP Academy for Digital Sales is a sales acceleration program combining immersive learning experiences with on the job application and coaching. Become an expert in using SAP’s innovative digital sales techniques and resources to prepare and execute a winning deal strategy in today’s competitive digital world.

Throughout the program, Digital Sales Academy associates will learn to articulate and present the SAP strategy and innovations that accelerate our customer’s digital transformation strategy.

Kick start your sales career by completing this fast-paced rigorous program. Bring everything you are. Become everything you want at SAP.

Your SAP Academy for Digital Sales experience


4 Weeks

virtual activities


3 Weeks
Immersive learning experience
cross regions and cross roles
in San Ramon



8 Weeks

On the job sales acceleration activities from demand generation, to deal progression and deal closing

Get to know the robust support structure offered during your time attending the SAP Academy and well beyond in the description of the onboarding section of the application process.

Our dynamic curriculum and hands-on program structure offers unique opportunities to learn, practice, and apply new skills as you develop yourself into the next generation Digital Sales Professionals proficient in skills such as whiteboarding, executive presentations, social selling and accelerated deal execution. This program provides you with a solid foundation including the latest SAP solutions, Digital Selling techniques and customer engagement strategies.

Explore. Inspire. Ignite.

Hear from our students

"The sales Academy prepared me to close dynamically in the Mid-Market space. It is great to be in a team that support you to succeed, raise your leadership skills, and puts at your fingertip the latest technology to reach customers effectively and bring value at every step of the sale."
Patrick Werns
SAP Academy for Digital Sales

“I love how we do Sales at SAP. Digital Sales at SAP thrives through flat hierarchies, a true open door policy and a learning landscape that provides you with the knowledge you need at the time you want to run at your best.”

Marco Friz
SAP Academy for Digital Sales

"SAP Sales Academy will change your life. Not only professional but also personally. It is an amazing opportunity that will help you grow, and change your perspective on how to approach your challenges. Working with peers from all around the world is priceless and it will awake you in ways you have never imagined. If the opportunity presents itself, seize it. Make the most of it. You will not regret it."

Sofia Celada
SAP Academy for Digital Sales

Bring Everything You Are. Become Everything You Want.

Jumpstart your career — join the SAP Academy for Digital Sales.
Apply now Apply now

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