Boost ROI with AI-powered diagnostics, automated promo calendar, and scenario planning
Make smarter promotion investment decisions with optimized calendars, scenario planning, and outcome benchmarking—all while factoring in real-world constraints and shopper behavior. Integrated with trade promotion management (TPM) systems and SAP S/4HANA.
Benefits
Unlock fast, data-backed ROI gains from promotions
Better understand past promotions using post-event diagnostics—including isolating the impact of competition—and start delivering quick wins in just 8–10 weeks.
Reduce wastage and maximize impact with smart promo reallocation
Reassign underperforming promotions and redesign mechanics or durations based on effectiveness diagnostics, ensuring every dollar spent drives stronger ROI with minimal wastage.
Accelerate decision-making with automated promo calendars and what-if simulation
Cut manual planning time by half with automated promo calendar generation and powerful simulations. Define business objectives such as maximizing ROI, volume, revenue, or profit, and apply user-centric constraints to prepare multiple scenarios and benchmark the best promotion strategy.
Boost growth through segmented and strategic execution
Drive measurable growth by customizing execution plans at the customer, region, and channel level. Leverage performance insights and segmentation to deploy targeted strategies, maximizing ROI, minimizing inefficiencies, and aligning execution with strategic goals across the commercial landscape.
Better understand the adverse effects of promotions
Gain visibility into unintended outcomes like product cannibalization, pantry loading, and sales spikes that don’t drive long-term growth. Use these insights to refine future promotions, improve forecast accuracy, and ensure sustainable, profitable outcomes from your trade investments.
Features
Analyze promotion effectiveness with post-event dashboard
Use advanced diagnostics and insight studies to evaluate past promotions and uncover quick wins through automated recommendations like Reassigning underperforming promotions, Redesigning mechanics, Strategic investment planning, and Segmented execution across customer groups.
Generate optimized promotion calendars with advanced constraints
Instantly generate data-driven promotion calendars aligned to ROI, profit, or volume goals with minimal effort. Incorporate vendor terms, mechanics, shopper behavior, and key constraints such as supply chain, budget, and feasibility for realistic planning.
Simulate, compare, and benchmark multiple 'what-if' scenarios
Run simulations on top of your promotion plans to evaluate different strategies, forecast their impact, and identify the most effective options before execution. Benchmark promotions against KPIs and evaluate scenarios by comparing uplift, ROI, and profitability across channels and segments.
