Entertainment partnerships
Learn about our partners
ENTERTAINMENT
Coldplay
SAP partnered with Coldplay, one of the most celebrated and purpose-driven acts in music today, to help the group achieve its sustainability initiatives around their current world tour. With the launch of the SAP-developed Music Of The Spheres World Tour App, Coldplay has tapped into the power of SAP Business Technology Platform, SAP Cloud for Sustainable Enterprises, and SAP Analytics Cloud to empower fans to better understand their carbon footprint. By combining interactive and immersive experiences, Coldplay fans can engage with the band and are encouraged to make more eco-friendly travel decisions when attending shows.
ENTERTAINMENT
Cirque du Soleil
Since 2001, world-renowned leader in live entertainment Cirque du Soleil Entertainment Group has run SAP solutions across its finance, procurement, sales, distribution, logistics, inventory management, and production systems. SAP technology has helped Cirque digitally transform its daily operations. This empowers the brand to fulfil its mission of invoking the imagination, provoking the senses, and evoking the emotions of people around the world.
VENUES
Levi’s Stadium
Levi’s Stadium, home of the San Francisco 49ers, is often recognised as the world's most technologically advanced stadium. It embodies SAP’s vision to simplify game-day experience and operations for players, employees, fans, and the stadium itself.
VENUES
SAP Arena
Located in Mannheim, Germany, SAP Arena is the pinnacle of technology and entertainment. The state-of-the-art venue integrates cloud solutions from SAP to create unforgettable moments for fans – whether they're cheering on their favourite sports team or attending a concert. SAP Arena uses SAP Event Ticketing for streamlined ticket management and the Adler Mannheim Fan App with SAP Customer Checkout for quick mobile ordering and fast lane pickup, and SAP Cloud ERP to run its core operations. With these technologies, SAP Arena can improve efficiency while gaining real-time insights into its ticket and food and beverage sales.
VENUES
SAP Center
Since 2013 SAP has been the official naming rights partner to SAP Center at San Jose and a long-standing partner of Sharks Sports and Entertainment (SSE). Together, we are dedicated to ensuring SAP Center remains a world-class fan experience and premier entertainment venue while helping SSE run at its best and drive innovation with technology.
VENUES
SAP Garden
SAP Garden, located in Munich’s Olympic Park, is the new home for the EHC Red Bull Munich Ice Hockey Club. With a capacity of 11,500, the venue elevates the fan experience through innovative offerings such as mobile ticketing, 3D seating maps, and cashless payments. Collaborating with EHC Red Bull Munich and FC Bayern Basketball, SAP introduced a unified digital platform with incentives like loyalty rewards for eco-friendly travel. For venue data analysis, Red Bull Munich is exploring new ways to enhance reporting with the use of AI.