AUTONOMOUS CX
Campaign Assistant
Coordinate and optimise campaigns in real time with AI-driven planning, activation, and measurement.
default
{}
default
{}
primary
default
{}
secondary
Overview
The Campaign Assistant coordinates AI agents to configure, execute, and optimise end-to-end campaigns using unified customer data, automation, and decision logic. It activates campaigns using behavioural signals, predictive models, and automation to deliver coordinated, real-time engagement across the customer lifecycle. Over time, it continuously optimises performance and enables autonomous campaign execution across channels.
Tasks this assistant can help with:
- Building and refreshing dynamic audience segments
- Configuring campaign rules, triggers, and decision logic using strategic recommendations
- Developing campaigns across channels and journeys
- Adapting and scaling campaign strategies across audiences
- Enabling AI-driven conversational engagement with seamless human handover
Example use cases for this assistant:
- Predictions for high-value and at-risk audiences and segments
- Recommendations for campaign strategies, journey flows, and channel mix based on performance indicators
- Sequencing and timing optimisation based on behavioural signals
- Detection of anomalies and real-time campaign health monitoring time
- Continuous improvement of campaign performance through closed-loop learning
Benefits
Streamline campaign development
Execute campaigns seamlessly across the customer lifecycle to synchronise planning, activation, and optimisation in real time.
Activate data for relevant engagement
Identify high-value audiences, recommend strategies, and drive data-informed decisions with advanced business context to help teams focus investment where it delivers the greatest impact.
Continuously learn and optimise
Analyse performance, surface insights, and apply optimisation to improve outcomes over time, enabling continuous, data-driven improvement at scale.
Agents used by this assistant
Use the Campaign Assistant to coordinate specialised AI agents, including Joule Agents that apply SAP’s process expertise or custom agents you create.
Campaign Insights Agent
Analyses campaign and journey performance to generate actionable insights and drive continuous optimisation.
Audience Identification Agent
Identifies, refines, and deploys dynamic audience segments to improve performance and relevance.
Campaign Activation Agent
Coordinates and activates campaigns across channels using automation, scheduling, and decision logic.
Explore more CX assistants
default
{}
Content Assistant
Personalise every interaction with real-time, AI-driven content coordinated across channels.
default
{}
link
default
{}
link
Move your engagement forward
Request a demo
Find out more and take a closer look at how intelligent systems can carry out work across your organisation.
Explore Autonomous CX
See how integrated AI across your CX solutions drives business value and operational excellence—with Joule at the centre.