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Deliver the consumer products shoppers crave

Align every aspect of your operations to the needs of next-gen consumers – from product development to retail – with SAP solutions for the consumer packaged goods (CPG) industry. Our software can help you anticipate, plan, and manage demand for innovative consumer goods and products, and surpass the expectations of even the savviest shoppers.

Get an overview of SAP for Consumer Products

Make in-demand products – faster

Accelerate time-to-market with products that consumers want – when and how they want them. Find out how SAP’s consumer products solutions can help you respond faster to dynamic customer demand, while optimising your investments for trade promotion and brand management.

15% Consumer Product companies

monitor individual consumer engagements in real time. Want to benchmark yourself with peers?

Digital Transformation for Consumer Products

For the consumer products industry, the digital economy is triggering monumental change. Products are still important – but today, what sets your company apart is the consumer experience you deliver. To win, you need to engage with consumers like never before. This means capitalising on moments of opportunity to ensure better outcomes – all in a digital economy where interactions happen in an instant, decisions are made in the here and now, and insight is needed in real time. 


The digital transformation imperative

Why is digital transformation so important for consumer products companies? What’s at stake? And what are the opportunities? A new video featuring respected IDC analyst, Simon Ellis, addresses these questions and more about the future of the consumer products industry in the digital economy. 

Machine learning and artificial intelligence 

How can you connect successfully with the empowered, always-on consumers of today? Learn how artificial intelligence has evolved to help consumer products companies personalise the consumer experience and increase profitability.

Seizing consumer moments: Engage and win

To survive and thrive in the digital economy, you need to put consumers at the centre of how you run your business. This means reimagining everything – from business models to business processes and the way you work. Here are some recommendations for moving forward. 

Creating in-the-moment consumer experiences with SAP Hybris solutions

Today’s connected consumers value brand experiences as much as – and even more than – products themselves. To attract and keep these consumers, companies in the consumer products industry are looking for new ways to connect and engage in the digital economy. SAP Hybris solutions can help.

See what our customers are saying...

SAPPHIRE NOW + ASUG Annual Conference

Join us May 16–18 for networking, strategy, discussions, and education on the latest breakthrough solutions from SAP.

Get fresh perspectives from consumer products experts

International Data Corporation estimates that one-third of the top 20 market share leaders in most industries will be “significantly disrupted” by new and reinvented competitors by 2018.
The Internet of Things (IoT) is well on its way to reaching an estimated 50 billion connected devices by 2020 – and changing life as we know it in the process.
One of the hallmarks of consumer products companies that are thriving in the digital economy is their ability to deliver in-the-moment consumer experiences.



Follow SAP for the CP Industry
on Twitter

Connect to the latest industry news, insights, and CPG software for product development, manufacturing, supply chain, marketing, and more.

Connect with the SAP Consumer Products LinkedIn Group

Join our LinkedIn Group to network and engage with other CPG industry professionals – and unlock new insights and opportunities.



Visit our Consumer Products Community

Join the conversation in our social network for the CPG industry. Browse expert insights and perspectives, and participate in SAP online forums.


Reimagine the way you do business with SAP Digital Business Services

Businesses everywhere are transforming into digital enterprises – but it’s not always that easy. SAP Digital Business Services can help guide your transformation journey every step of the way, from strategy to technology implementation and beyond.

Our experts take a holistic approach, helping you identify and implement new processes and capabilities while ensuring your operations continue to run smoothly. We’ll work to make sure your SAP software delivers ongoing, unsurpassed value as you address the evolving demands of the digital economy. 

Get SAP training and education

Enhance your knowledge of SAP software, develop new skills, and bring more expertise to your company. Our full suite of software training and education courses and certifications can help you maximise the power of your SAP solutions.

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