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SAP MaxAttention

Strategic long-term partnership for successful collaboration with SAP.

Count on premium-level engagement and personalised service

Access the services, methods, tools, and expertise that you need to succeed in the digital economy – all through the SAP MaxAttention program.

Set the foundation for your intelligent enterprise

Realise the full potential of your intelligent enterprise vision with on-site, premium access to trusted SAP experts, tools, and methodologies that can help deliver your expected outcomes successfully with SAP solutions.

Seize the full economic power of trusted expertise

Explore how an investment in SAP MaxAttention can help boost the success of your digital transformation with faster innovation cycles, smoother implementation experiences, lower operational costs, and increased business benefits.

Discover how SAP can help enable your outcome-driven business imperatives


Independent of any crisis, our premium engagements customers always have the option to receive remote service delivery. To help ensure business continuity, even during difficult times, SAP is here for you. We provide a holistic partnership by covering all SAP solutions across the lifecycle.

Premium engagements business scenarios for IT

With our comprehensive portfolio, we cover individual business scenarios that address the most frequent transformation topics, challenges, and pain points companies are facing in the digital age.

  • Develop and review your architecture.
  • Safeguard and support the overall enterprise architecture.

  • Access unique SAP expertise on SAP products.
  • Define your implementation strategy.

Take the journey to SAP S/4HANA Cloud, private edition

Discover how RISE with SAP brings together what you need to transform your business in the way that works best for you.


Build a Sustainable Intelligent Enterprise

Get expert guidance and advice to realise a future with zero emissions, zero waste, and zero inequality for your SAP software landscape, along with service orchestration and expert coordination.

Transition to hybrid cloud by leveraging hyperscale infrastructure

Define an intelligent enterprise architecture to create a smooth path to the cloud; and enable an innovation, data, and analytics strategy.

Partner with SAP to design your transformation journey

Achieve long-term value with a governance structure based on a collaborative three-way partnership between the customer, partner, and SAP.

Transition to cloud solutions from SAP

Leverage comprehensive know-how to set up and run cloud solutions from SAP integrated into your landscape.

Improve your hybrid operations continuously

Reduce TCO while ensuring a stable and smooth execution of business processes and a timely competent reaction to unforeseen issues.

Premium engagements business scenarios for finance

With our comprehensive portfolio, we cover individual business scenarios that address the most frequent transformation topics, challenges, and pain points companies are facing in the digital age.

  • Integrate data science into the financial process.
  • Obtain real-time financial insights.

  • Benefit from SAP Best Practices.
  • Eliminate financial data silos.

Leverage new analytics and central finance for your transformation

Enable insight-driven actions to spend less time on transactional work and more time on delivering business value.

Drive your business transformation with data and analytics

Accelerate your business transformation by modernizing your analytics and business data processes and defining a holistic strategy, architecture, and road map.

Transition to cloud solutions from SAP

Define an intelligent enterprise architecture; create a smooth path to the cloud; and enable an innovation, data, and analytics strategy.

Premium engagements business scenarios for HR

With our comprehensive portfolio, we cover individual business scenarios that address the most frequent transformation topics, challenges, and pain points companies are facing in the digital age.

  • Enable your HR organisation to efficiently support business growth.
  • Include modern talent management solutions.

  • Utilise SAP's strategy for your HR digital transformation.
  • Achieve professional services scalability.

Start your HR transformation journey with SAP

Leverage SAP’s product strategy for HR digital transformation to gain a competitive advantage as well as an agile, flexible, and proactive organisation.

The SAP MaxAttention approach

SAP MaxAttention helps you turn your digital concepts into value-based predictable outcomes with precise and dedicated business and technical guidance on SAP solutions – from innovation to run.

Holistic engagement

SAP MaxAttention covers the business and IT demands of your company with one committed team.

Comprehensive portfolio

Across all SAP solutions, covering all deployments – comprehensively – from innovation to run.

Predictable outcomes

Our services adapt efficiently to your business needs and drive the right business  outcomes for your company.

One SAP leadership team across all SAP services

SAP MaxAttention establishes a unique one SAP leadership capability for your service needs. Your onsite team will coordinate and orchestrate the different teams to operate as a single source of truth. Depending on your needs, the following key roles will guide you to success.

Services and Support Partner

Services and support partners lead your engagement through all delivery phases. They help determine the best solution based on a holistic understanding of your current state, goals, industry challenges, and key business drivers.

Enterprise Architect

An enterprise architect helps translate your business strategy and goals into SAP solution roadmaps and designs the desired to-be enterprise architecture, providing a consistent experience.

Lead Technical Quality Manager

This person manages the architectural IT aspects of your engagement with a clear focus on system reliability, security, scalability, data integrity, and high performance. Supported by SAP Mission Control Center, this role provides safeguarding for projects and helps ensure operational readiness and smooth go-lives.

Comprehensive service portfolio with predictable outcomes

The SAP MaxAttention services and support portfolio provides easy-to-consume, cumulative levels of engagement personalised to meet your needs. Our approach delivers predictable outcomes, whether on-premise, in the cloud, or hybrid environments, from innovation to run.


Independent of any crisis, we help ensure a remote service delivery for business continuity.

Innovation Services

  • Manage and measure innovation as part of an innovation strategy
  • Lean digital innovation team with ongoing innovation cycles
  • Explore business possibilities and build functional prototypes


  • Minimise modifications/ customisation
  • Actionable plan for value extraction
  • Define value maps and a clear understanding of value metrics

Architecture Planning

  • Architecture design of high-end multifaceted landscapes
  • Target architecture in line with SAP’s product vision
  • Validate technical design of on premise, cloud and hybrid landscapes

Analytics and Data Management

  • Determine areas of improvement and upskill workforce knowledge of new technologies
  • Assess strategy, improve data integration, quality and governance, and design solution
  • Prototype next-generation scenarios, including machine learning, big data, and IoT

Implementation Support

  • Preconfigured setup and ready to-use business processes
  • Develop detailed concept of the technical infrastructure and data migration design
  • Accelerate implementation plan of your transformation project

Cybersecurity and Compliance

  • Technical architecture related to SAP security products and SAP solutions
  • Security and compliance roadmap
  • Identify critical gaps and optimisation potential

PaaS and DevOps

  • Continuous delivery approach monitored with DevOps
  • Learn how to integrate your current landscape with the SAP Business Technology Platform
  • Learn how to develop fast and agile state of the art cloud applications


  • Performance tuning to achieve high performance and high scalability
  • Analyse functional design and architecture and validate functional gaps
  • Define action plans to address risks and issues to performance, technical integrity, and stability

End-to-End Hybrid Operations

  • Faster stabilization phase of high-end solutions
  • Proactive monitoring and alerting
  • Prioritize list of critical areas and road map for the next steps

Accelerated Support

  • Proven secure connections and data for highly regulated industries
  • Guaranteed targeted initial response and resolution time
  • One point of contact with regular alignment and transparency

See how customers are succeeding with SAP

Get the latest news and trends from experts

Kurt Bauer
Global Senior Vice President of Premium Engagements | SAP
Reframe business evolution in the cloud

As SAP's flagship premium engagement offering, SAP MaxAttention guides customers through every step of their journey to the cloud.

Markus Steer
Premium Engagement Services lead for Cloud Success Services | SAP
Create a new future with cross-industry innovation

Learn how SAP MaxAttention can help you explore innovations from other industries for a strategic advantage.

SAP MaxAttention INSIGHTS Newsletter


Subscribe to our quarterly newsletter to get guidance and support with your journey toward an intelligent enterprise. This newsletter features events, customer case studies, and best practices from our technical quality managers and other subject matter experts.

Questions? Get in touch!

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