Rethinking HR’s purpose alongside AI
In Keeping the Human in Human Resources: The Future of HR in the Age of AI, a group of 14 global HR executives examined the many changes (and opportunities) brought on by AI for HR.
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Artificial Intelligence (AI) is rapidly becoming a significant part of the employee experience. It’s happening quickly, from pilot projects to business-wide rollouts to new capabilities helping teams reimagine processes.
The pace of innovation isn’t slowing down any time soon. More widespread, sophisticated AI has implications for workers across the organisation, including HR professionals who help shape the employee experience. That’s led to plenty of questions, not only from workers but also from HR teams wondering what their own future looks like.
So, where do HR leaders go for answers? In Keeping the Human in Human Resources: The Future of HR in the Age of AI, a group of 14 global HR executives examined the many changes (and opportunities) brought on by AI for HR.
Our report takes an unflinching look at where HR leaders and professionals need to focus their efforts to remain relevant—and why they need to lean into their humanity more than ever.
The HR identity crisis
HR teams have long been known for supporting workers and strengthening organisations at a human level. At its core, those values haven’t changed. AI simply allows HR teams to do what they do best—only faster and more efficiently than ever:
- Quickly identify and fill skill gaps
- Win over, support, and retain the best talent
- Simplify learning and hone skills
- Gain real-time insights into employee impact
Using AI to avoid repetitive tasks, mundane data crunching, and inefficient processes sounds brilliant. However, relinquishing key parts of a process or role to AI can be difficult for HR professionals who pride themselves on the humanity underpinning their work. That tension makes AI more than just the latest productivity tool—AI represents a transformational shift in how work happens and how workers show up and succeed.
What does that mean for HR teams? How can they get ahead and prepare for a future alongside AI? And as new technology becomes more integrated into businesses, how will HR evolve?
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Six future HR archetypes for the AI age
To help HR leaders reimagine the purpose of their teams and how they’ll function going forward, we identified six distinct HR archetypes that are ready for an AI-enhanced future:
1. The employee experience product strategist
This confident collaborator ensures people in every corner of a business feel heard. After all, retention depends on engagement. When fixable problems are unheard or go unaddressed, innovation is dragged down right along with employee satisfaction.
The employee experience product strategist thinks and acts organisation-wide to proactively seek out problems left unchecked, ignored, or worked around. They boldly venture far from traditional HR boundaries, bringing the right people together around the right solution. Their ultimate aim? To both address an employee's need and align with larger organisational goals.
2. The cultural guide
This creator of authentic connections bridges divides to craft and cultivate a coherent company culture. Because without clear values, teams tend to fragment, and organisations can fracture. An empowered cultural guide helps prevent such silos by developing and embodying organisational values day in and day out. Their authentic engagement and role modelling inspire employees to reconnect and find their own place within an organisation’s shared mission.
As remote and hybrid work models become the norm, people may feel disconnected. The cultural guide helps employees maintain their sense of identity using virtual team building and spaces for people to be candid and transparent. Creating platforms for open dialogue fosters inclusive environments that give everyone a stronger feeling of unity and community.
3. The AI champion
This tech demystifier clarifies what’s changing, carefully explains what’s confusing, and speaks directly to employees’ fears and hesitations. It’s not magic—it’s ensuring more people across the business see the value of AI solutions for themselves.
Like a bridge between employees and the promise of future technology, the AI champion seeks to understand and allay any doubts about new tools. They move between teams with a keen understanding of employees’ perspectives and are always patient and non-judgemental.
4. The change architect
This consensus builder cuts through the complexities that often accompany rapid change. New tools, processes, and expectations can lead to questions, problems, or worse. When a workforce is affected, this leader stands up and adds clarity to the conversation.
With equal parts candour and positivity, the change architect helps cultivate a workplace where people feel informed, secure, and empowered to adapt. They lead with well-defined rationale, meticulously measure ROI, and stay on top of bottom-line outcomes.
5. The ethics guardian
This moral compass calibrator protects corporate values amid rapid workplace advancements. When new technology like AI is integrated into the business, these seasoned guides confidently navigate complex ethical dilemmas and advocate for appropriate safeguards at every turn.
Constructive deliberation—and disagreement—will naturally occur. When unprecedented change gains momentum, the ethics guardian maintains perspective and carefully weighs risks. And if decisive oversight is needed, they act with speed and clarity to instil confidence at every level of an organisation.
6. The role re-designer
This confidence cultivator helps employees navigate new career paths without steering away from their sense of purpose. When a new process, working model, or transition brings uncertainty, they support people to adapt and thrive at the pace of innovation.
From individual coaching to group workshops, the role re-designer inspires people to embrace change and map their own routes to success. They personalise strategies with employees, whether they’re looking long-term or drilling down into daily tasks that the latest AI technology could improve. By fostering a culture of curiosity, they show employees new ways to sharpen skills, build resilience in a changing economy, and reimagine what they offer.
Where HR leaders go from here
Rethinking HR in the face of AI isn’t merely a reaction to rapid changes in technology. It's an opportunity to transform workforce engagement, talent management, and organisational success.
Using the six archetypes for the future of HR as a guide, leaders can identify their team’s strengths and help people build skills to succeed in the AI age.
To align individual skills with business needs, attract the next generation of talent, and inspire employees along their own career journey, HR needs to move forward. By confidently embracing change, HR leaders can usher their teams into a future where human values and innovative capabilities work in harmony.
What’s ahead for AI in human resources
Explore insights about the future of AI for HR, along with new roles and critical skills to help HR teams prepare.