SAP Customer Identity and Access Management

Transform identity into a strategic advantage by securely unlocking customer data for an AI-first world.
Digital shopping experience illustrating SAP CIAM's secure, efficient, and privacy-compliant customer experience

What is SAP Customer Identity and Access Management?

SAP Customer Identity and Access Management uses AI-enabled identity protection and compliant consent management to turn customer data into actionable insights.

placeholder

Deliver comprehensive identity management and adaptive access control with a solution that allows you to:

  • Authenticate users and secure identities with AI-driven threat detection.

  • Capture first-party data and manage consent in line with global standards.  

  • Unify global access with rule-based controls for regions, brands and groups. 

  • Grow confidently with a scalable solution built for enterprise expansion. 

Take a product tour
Read the solution brief 
Identity management for every industry

Discover how SAP Customer Identity and Access Management enhances security and accelerates business growth across all industries.

Read the e-book

Key benefits

Help secure users and safeguard data

Strengthen data protection with AI-enhanced fraud prevention, risk-based access, and flexible authentication options to bolster security without added friction.

Optimise customer consent

Improve targeting and engagement with high-quality zero- and first-party data that preserves visibility and personalisation as third-party cookies disappear.

Protect customer privacy

Reinforce customer trust and reduce privacy risk with features that centrally manage consent and adhere to global data regulations including GDPR, ISO, and BSI.

Scale with enterprise needs

Drive growth and ease IT workloads with a scalable solution that supports billions of users, spans hybrid and cloud environments, and meets B2C and B2B demands.

Key features

placeholder

Passwordless authentication

  • Eliminate the need for traditional passwords.

  • Support passkeys, phone login, magic links, and OTPs.

  • Work across web, mobile, and in-store kiosks.

  • Enhance security while simplifying user access.

  • Provide a seamless login experience across platforms.

Maximised data activation

  • Centralise consented zero- and first-party customer data.

  • Unify profiles across regions, brands, and devices.

  • Enable data activation for analytics, marketing, and personalisation.

  • Support AI-drive workflows and insights.

  • Operate effectively in a cookie-less environment.

Unified consent management

  • Capture and manage user consent and preferences.

  • Mantain consistency across regions and channels.

  • Log consent with audit-ready records and version control.

  • Support compliance with regulations like GDPR, ISO, and CCPA.

  • Connect consent data to a unified user profile.

Multi-tenant cloud architecture

  • Support billions of identites and API calls.

  • Scale effortlessly during high-demand moments.

  • Handle surges in logins and registrations.

  • Leverage a cloud-native, multi-tenant architecture.

  • Perform reliably during peak events like Black Friday.

Pricing

  • SAP Customer Identity and Access Management for B2C Core

    Included:

    Login

    Registration

    Password management

    ID verification

    Consent capture for one terms of service and one privacy policy

    How to purchase:

    If you wish to license SAP Customer Identity and Access Management service you can do it via Subscription, Pay-As-You-Go for SAP BTP, or SAP BTP Enterprise Agreement at Try and Buy SAP BTP.

    Explore service plans, metrics, and pricing options at SAP Discovery Center.

    Payment method:

    Payment via invoice is supported for all countries. Click “Buy now” to find out if payment via credit card is supported in your country

    monthly price
    SGD 424.00
    • In blocks of 10000 Active User per month
    • Contract duration 3 to 60 months
    • Auto-renewal
      • See all pricing details
    Terms and conditions

    Included:

    Login

    Registration

    Password management

    ID verification

    Consent capture for one terms of service and one privacy policy

    How to purchase:

    If you wish to license SAP Customer Identity and Access Management service you can do it via Subscription, Pay-As-You-Go for SAP BTP, or SAP BTP Enterprise Agreement at Try and Buy SAP BTP.

    Explore service plans, metrics, and pricing options at SAP Discovery Center.

    Payment method:

    Payment via invoice is supported for all countries. Click “Buy now” to find out if payment via credit card is supported in your country

  • SAP Customer Identity and Access Management for B2C Core, enhanced option

    Extend B2C Core with:

    AI/ML-based security

    Account takeover detection and protection

    Centralized security dashboard

    Seamless integration across enterprise systems

    Must be combined with SAP Customer Identity and Access Management for B2C Core

    How to purchase:

    If you wish to license SAP Customer Identity and Access Management service you can do it via Subscription, Pay-As-You-Go for SAP BTP, or SAP BTP Enterprise Agreement at Try and Buy SAP BTP.

    Explore service plans, metrics, and pricing options at SAP Discovery Center.

    Payment method:

    Payment via invoice is supported for all countries. Click “Buy now” to find out if payment via credit card is supported in your country

    monthly price
    SGD 636.00
    • In blocks of 10000 Active User per month
    • Contract duration 3 to 60 months
    • Auto-renewal
      • See all pricing details
    Terms and conditions

    Extend B2C Core with:

    AI/ML-based security

    Account takeover detection and protection

    Centralized security dashboard

    Seamless integration across enterprise systems

    Must be combined with SAP Customer Identity and Access Management for B2C Core

    How to purchase:

    If you wish to license SAP Customer Identity and Access Management service you can do it via Subscription, Pay-As-You-Go for SAP BTP, or SAP BTP Enterprise Agreement at Try and Buy SAP BTP.

    Explore service plans, metrics, and pricing options at SAP Discovery Center.

    Payment method:

    Payment via invoice is supported for all countries. Click “Buy now” to find out if payment via credit card is supported in your country

  • SAP Customer Identity and Access Management for B2C Core, consent option

    Extend B2C Core with:

    Unlimited terms of service

    Unlimited privacy policies

    Subscription and marketing preference management

    Communication preference capture

    7-year audit vault for compliance and traceability

    Must be combined with SAP Customer Identity and Access Management for B2C Core

    How to purchase:

    If you wish to license SAP Customer Identity and Access Management service you can do it via Subscription, Pay-As-You-Go for SAP BTP, or SAP BTP Enterprise Agreement at Try and Buy SAP BTP.

    Explore service plans, metrics, and pricing options at SAP Discovery Center.

    Payment method:

    Payment via invoice is supported for all countries. Click “Buy now” to find out if payment via credit card is supported in your country

    monthly price
    SGD 360.00
    • In blocks of 10000 Active User per month
    • Contract duration 3 to 60 months
    • Auto-renewal
      • See all pricing details
    Terms and conditions

    Extend B2C Core with:

    Unlimited terms of service

    Unlimited privacy policies

    Subscription and marketing preference management

    Communication preference capture

    7-year audit vault for compliance and traceability

    Must be combined with SAP Customer Identity and Access Management for B2C Core

    How to purchase:

    If you wish to license SAP Customer Identity and Access Management service you can do it via Subscription, Pay-As-You-Go for SAP BTP, or SAP BTP Enterprise Agreement at Try and Buy SAP BTP.

    Explore service plans, metrics, and pricing options at SAP Discovery Center.

    Payment method:

    Payment via invoice is supported for all countries. Click “Buy now” to find out if payment via credit card is supported in your country

Add-ons to enhance your plan

  • SAP Customer Identity and Access Management for B2B, contacts

    Manage digital identities and track user preferences and consent acrossthe entire customer and partner lifecycle.
    Show more
    • In blocks of 50000 Contacts
    • Contract duration 3 to 60 months
    • Auto-renewal
      • See all pricing details
    monthly price
    SGD 7,027.00
    • In blocks of 50000 Contacts
    • Contract duration 3 to 60 months
    • Auto-renewal
      • See all pricing details
    Terms and conditions

  • Pay-As-You-Go for SAP BTP for Cloud test, demo, and development

    How to purchase:

    If you already have an active Pay-As-You-Go for SAP BTP for cloud test, demo, and development license, skip to Step 3 to get started in the SAP BTP cockpit.

    Step 1: Discover SAP BTP services available for test, demo, and development under Pay-As-You-Go and explore pricing details at a glance. Note that usage beyond fair use limits is billable.

    Step 2: Order "Pay-As-You-Go for SAP BTP for cloud test, demo, and development" by clicking the "Start now" button.

    Step 3: Once your Pay-As-You-Go for TDD account has been provisioned, your Technical Administrator can access and manage services directly through the SAP BTP cockpit. This includes:

    Managing entitlements and quotas for your SAP BTP Services projects.

    Activating or deactivating SAP BTP services, applications and environments.

    Control usage and costs.

    Tip: Use the SAP BTP cockpit to track consumption of your SAP BTP services regularly. This helps you stay informed and avoid unexpected charges before fair use limits are exceeded.

    Consumption-based
    • In blocks of 1 Flat Fee
    • Minimum contract 3 months
    • Auto-renewal
      • See all pricing details
    Terms and conditions

    How to purchase:

    If you already have an active Pay-As-You-Go for SAP BTP for cloud test, demo, and development license, skip to Step 3 to get started in the SAP BTP cockpit.

    Step 1: Discover SAP BTP services available for test, demo, and development under Pay-As-You-Go and explore pricing details at a glance. Note that usage beyond fair use limits is billable.

    Step 2: Order "Pay-As-You-Go for SAP BTP for cloud test, demo, and development" by clicking the "Start now" button.

    Step 3: Once your Pay-As-You-Go for TDD account has been provisioned, your Technical Administrator can access and manage services directly through the SAP BTP cockpit. This includes:

    Managing entitlements and quotas for your SAP BTP Services projects.

    Activating or deactivating SAP BTP services, applications and environments.

    Control usage and costs.

    Tip: Use the SAP BTP cockpit to track consumption of your SAP BTP services regularly. This helps you stay informed and avoid unexpected charges before fair use limits are exceeded.

  • Cloud test, demo, and development for SAP Customer Identity and Access Management for B2C Core

    Included:

    This is a non-productive and non-commercial tenant for test, demo, and development purposes only (check out Use Rights).

    This edition is exclusively available for partners.

    Payment method:

    Invoice is supported for all countries.

    Click on the “Configure to see price” button to find out if credit card is supported in your country.

    • In blocks of 10000 Active User per month
    • Minimum contract 3 months
    • Auto-renewal
      • See all pricing details
    Terms and conditions

    Included:

    This is a non-productive and non-commercial tenant for test, demo, and development purposes only (check out Use Rights).

    This edition is exclusively available for partners.

    Payment method:

    Invoice is supported for all countries.

    Click on the “Configure to see price” button to find out if credit card is supported in your country.

  • Cloud test, demo, and development for SAP Customer Identity and Access Management for B2C Core, enhanced option

    Included:

    This is a non-productive and non-commercial tenant for test, demo, and development purposes only (check out Use Rights).

    This edition is exclusively available for partners.

    Payment method:

    Invoice is supported for all countries.

    Click on the “Configure to see price” button to find out if credit card is supported in your country.

    • In blocks of 10000 Active User per month
    • Minimum contract 3 months
    • Auto-renewal
      • See all pricing details
    Terms and conditions

    Included:

    This is a non-productive and non-commercial tenant for test, demo, and development purposes only (check out Use Rights).

    This edition is exclusively available for partners.

    Payment method:

    Invoice is supported for all countries.

    Click on the “Configure to see price” button to find out if credit card is supported in your country.

  • Cloud test, demo, and development for SAP Customer Identity and Access Management for B2C Core, consent option

    Included:

    This is a non-productive and non-commercial tenant for test, demo, and development purposes only (check out Use Rights).

    This edition is exclusively available for partners.

    Payment method:

    Invoice is supported for all countries.

    Click on the “Configure to see price” button to find out if credit card is supported in your country.

    • In blocks of 10000 Active User per month
    • Minimum contract 3 months
    • Auto-renewal
      • See all pricing details
    Terms and conditions

    Included:

    This is a non-productive and non-commercial tenant for test, demo, and development purposes only (check out Use Rights).

    This edition is exclusively available for partners.

    Payment method:

    Invoice is supported for all countries.

    Click on the “Configure to see price” button to find out if credit card is supported in your country.

Add-ons to enhance your plan

  • Cloud test and demo for Customer Identity and Access Management for B2B, contacts, access

    Offers secure identity, consent and access control with built in authorization processes, allowing customers to manage digital identities and track user preferences and consent across the entire customer and partner lifecycle.
    Show more
    • In blocks of 1 Entitlements Package
    • Minimum contract 3 months
    • Auto-renewal
      • See all pricing details
    • In blocks of 1 Entitlements Package
    • Minimum contract 3 months
    • Auto-renewal
      • See all pricing details
    Terms and conditions

See how customers are succeeding with SAP Customer Identity and Access Management

placeholder

59% increase in contactable customers

Find out how Ferrara Candy is building relationships with its fans with a modern omnichannel experience.

Read the customer story 
placeholder

Centralising customer data

Find out how Grupo Axo enhanced the omnichannel customer experience by becoming more data driven and customer centric.

Read the customer story 

Technical information

SAP provides built-in security features and add-on solutions to help you protect your enterprise. This product is deployed in the cloud and is available as software as a service (SaaS), so you can access your software from any Web browser.

SAP Help Portal

Visit SAP Help Portal to find detailed documentation, guides, and articles to help you implement, configure, and optimise SAP products.

See what analysts are saying about SAP

New customer data approach leads to big payoff

Elevate your customer data strategy with insights from analysts surveyed by Harvard Business Review Analytic Services, in association with SAP.

Read the white paper

Get started

Jump-start your implementation and drive ROI by collaborating with industry experts, consultants, and support engineers throughout your journey.

Services

Transform your business quickly and effectively by taking advantage of our holistic service and support plans, expert consulting services, custom application development, proven best practices, and deep industry and technical knowledge.

Explore our services 

Support

Help keep your SAP solutions running at peak performance with our IT experts and support services, including long-term plans, embedded teams, remote technology support, self-service portal, and innovation strategies.

Visit the support portal 
twitter pixeltwitter pixeltwitter pixeltwitter pixeltwitter pixeltwitter pixeltwitter pixeltwitter pixeltwitter pixeltwitter pixeltwitter pixeltwitter pixel