Data and analytics

Analytics to drive smarter decisions

Explore analytics methods, tools, and approaches for uncovering insight and acting with clarity.

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Featured articles

What Is
What is data analytics?
Learn the basics of data analytics and how organisations use it to generate insights, speed decision-making, and improve business performance.
Published on 2 September 2024
Original Research
Unlock the power of your business data
Read the insights from GigaOm's survey to learn how organisations that embrace a data maturity ideology obtain sustainable competitive advantages.
Thierry Audas
Published on 15 May 2025

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